Discussion On The Innovation Of Brand Clothing Retail Terminal Industry

The fourth APEC Forum on SME Fortune 500 was held in Chengdu in June 22, 2012. The theme of this forum is "innovation and inheritance".

In the plenary meeting of "the power of micro innovation", Yang Deming, President of the Greater China region, said that in fact, clothing retailing needs innovation, which is only part of it.

From a retail perspective, I personally believe that one of the 35 jobs we can see in the store is our work.

There is a bigger team behind to support the success of our store.

CEO talk about: brand clothing retail terminal industry needs every day.

Following is the president of Cape Greater China.

Speech record:

Zhang Yong: the topic we are discussing today is "the power of micro innovation". This is a new concept and a controversial concept. This concept is also a matter of one or two years.

In the past two years, we talked about innovation and discussed it for many years. Recently, there has been such a concept of micro innovation in the past two years.

Why do I say this is a controversial concept? Yesterday, in order to prepare for today's dialogue, we communicated with the guests.

I find everyone's innovation is different from everyone's background, and the understanding of innovation is different.

According to this year's theory, innovation is a combination of factors of production, which reflects the process of creating profits through production and operation. There are several ways to achieve innovation, one is product innovation, the other is technological innovation, market innovation, resource allocation innovation, and institutional innovation.

Some people believe that innovation is a qualitative change. It is a leap, not a quantitative process, but a sudden one.

For example, the emergence of Apple phone, we use a word to describe it is "empty".

According to this statement, micro innovation is a micro concept, for example, NOKIA, I believe that NOKIA's products have been changing in the past many years, but can you say that NOKIA has done a good job in innovation? If we can wear one hundred coaches together, can we become a train? But there are also people who support the concept of minimally invasive. They believe that innovation is not a step by step, not a mere occurrence, it is such a gradual process, qualitative change is also on the basis of quantitative change.

I have talked with the distinguished guests. I would like to ask all the guests, innovation and micro innovation. Although this concept is vague, how much innovation is new? Today we will not discuss this concept. We can discuss innovation with a broader concept. What is the meaning of micro innovation for your enterprises? Please, Mr. Yang, three to five minutes.

Yang Deming: Thank you! From 40 years of history, a impetuous.

The industry is also a leading brand in the world, creating a brand industry.

We can see that from a small and medium-sized enterprises to see, then you can see the front of a store, in fact, you look at retail, product is of course very important.

In fact, clothing retailing needs innovation. This is only part of it.

From a retail perspective, I personally believe that one of the 35 jobs we can see in the store is our work.

There is a bigger team behind to support the success of our store.

You have to manage more than 3000 stores, 4 or 50 thousand employees. This is a great job.

What we do every day includes logistics, product design, management of HR personnel, pricing from all prices, every detail, and you need to focus on it, and every day you need to do something new.

Because the market will not stay, if you stand still, you will not be able to catch up.

From the retail point of view, especially in the clothing industry, you need to constantly search for more updated elements.

Of course, when it comes to the final product is the most important point, so the need to focus on product R & D is a must, every day from the manager is very concerned about a joint.

Of course, if you have a good product, you need to have good logistics to deliver it to the store in time and buy it for the guests.

Also, some products may not have other limitations to make clothes. If I have children, I don't want him to enter the industry, because this industry is a very bitter industry.

So we often say that you are better off your next quarter, because the next quarter of the difficulties, we quarterly about a year has eight different quarters.

You can't say that if you have a goal set, you can do it slowly. Actually, there are many, many different people doing his innovation in every post.

This is my personal opinion.