Development Trend Of Clothing Industry In Shenzhen

Yesterday morning, mayor Xu Qin asked for the exhibition.

The brand is further international, continuously enhancing brand influence and product value content, becoming an important part of Shenzhen's quality, and exploring a new way for the pformation and upgrading of Shenzhen's traditional industries.

The whole industry has an output value of 150 billion yuan, more than 700 self created brand enterprises, and a clothing brand of over 1000, which has become China's largest brand.

Brand production base...

Shenzhen garment industry is accelerating its pformation from export processing to its own brand and from traditional industries to fashion and creative industries.

At the twelfth service exhibition, many famous brands such as Mass Phil, Nals, and Nals in Shenzhen opened up to show the strong strength of "design and manufacture".

During the visit, Xu Qin paid special attention to the booth of the local enterprises in Shenzhen, and Xu Ying was impressed by the slogan "praising the life with the brand".

We must take a firm foothold in the industry, improve the level and competitiveness with quality, and let quality and brand become the lifeline of the whole industry.

Shenzhen's well-known business auspicious Xiang Zai from design to materials are integrated into the thick "Chinese elements" and become one of the representative brands of Chinese clothing. Some foreign dignitaries are wearing "made in China" and "made in Shenzhen" on important occasions.

Xu Qin encourages enterprises to adhere to the "Chinese characteristics" and to display Chinese culture and promote Chinese culture with clothing as the carrier.

O BrONO is the self created brand of Luo Zheng, the designer of the highest award of the Chinese fashion design award, and became the first Chinese fashion designer brand to debut in New York fashion week. Xu Qin affirms that the company attaches importance to brand design and has an international vision. It is hoped that Shenzhen clothing enterprises can further enhance the level of R & D, brand marketing and accelerate the pace towards the international market.

In the "Italy space" theme exhibition area organized by the Italy Fashion Association and the exhibition area of more than 10 independent French designers, Xu Qin and designers exchanged and thanked them for bringing the advanced and diversified design concepts to Shenzhen, so that they could exchange their culture with each other through the medium of clothing.

"Welcome international famous fashion design companies, design institutes and designers to develop in Shenzhen. You will surely find more opportunities for development in the process of pformation and upgrading of China's garment industry.

Xu Qin also visited the booth of Longhua New District Fashion Museum and Henggang fashion glasses base, and hoped that Longhua would take the big wave clothing industry gathering base as the starting point, integrate the overall advantages of the garment industry, promote the development of the area, and urge the departments concerned to focus on stimulating the common development of the upstream and downstream garment industry, and make Shenzhen truly a "fashion capital".

"In recent years, the clothing industry in Shenzhen has taken a solid step in brand design, marketing and international market development. It is moving from simple manufacturing to design and brand, from general design to high-end design, from the domestic market to the international market. The pformation and upgrading has achieved initial results, which is of great significance to other traditional industries." after the visit, Xu Qin highly appraised Shenzhen's clothing industry as a model for Shenzhen's traditional industries to actively seek pformation and upgrading. He asked the Shenzhen garment industry to intensify its efforts to enhance the two sides of the smile curve, and to make Shenzhen as its headquarters and R & D base to drive the peripheral processing and manufacturing capabilities, and to make the industry bigger and stronger.

"Shenzhen is an innovative, inclusive and open city. As an industry carrying culture, art and people's happiness, the garment industry should strive to become an important carrier for promoting Chinese culture and introducing international outstanding cultural elements, promoting the internationalization of the garment industry, and playing a greater role in enhancing the level of urban internationalization, building a modern and internationalized advanced city, and promoting mutual understanding, exchange and integration among all countries' cultures."

Xu Qin pointed out that the municipal government attaches great importance to the pformation and upgrading of traditional industries. This year, 500 million yuan of funds will be provided to support the pformation and upgrading of traditional industries, especially the advantages of traditional industries. This will further enhance the brand effect and enhance the value of products. We hope that more traditional industries will win the advantages in the new round of competition in the whole country and even the whole world, just like the clothing industry, and become an important part of Shenzhen's modern industrial system characterized by "high, new, soft and excellent".