Gloria Opens Up An Innovative Journey To Provide Customers With A Better Life.
Gloria, which is the core of brand discovery, the first to go abroad and accumulate more than more than 20 countries and discover and share the beauty of the world for Chinese women consumers, has launched an innovative journey after winning the "Eighth China clothing brand annual award of industry licensing plan Award" in March this year.
In combination with creativity and business opportunities, we will organize theme events in famous shopping malls and bring new experiences to consumers with romantic marketing.
The new form of activity has been scrambled by the major media and has become a hot topic in the city.
Gloria and bazaar together to promote creative activities to achieve win-win results.
Goelia
Always adhere to the organization of professional internationalization team, go to different countries in real life shooting, through the global travel inspiration, into fashion design.
In the spring and summer of 2012, Mexico came to a warm and profound culture.
In Mexicans, the skull is not the end of life, but the ellipsis of love, so that the love of this life can not end, and will continue to be the new beginning of the next world.
Therefore, in the special commemorative day of "520", Gloria launched a very creative and loving activity at the Guangzhou good Plaza Shop: "X of love, the inspiration of beauty" - the launching ceremony of Gloria 520 Mexico mask DIY competition.
On the day of the event, Mr. David N jera, Consul General of the Consulate General of Mexico, invited the ribbon cutting ceremony to unveil the contest for Guangzhou.
As early as this February 14th, on Valentine's day, Gloria joined the famous shopping malls of 3 major cities, namely, Guangzhou's good Plaza, Shenzhen coastal city and Ningbo intime department store. In the Gloria store, the theme of "2012, no longer in love is too late".
According to statistics, the number of participants was over 1000, and sales increased by 180% over the same period.
In March 14th, the romantic Valentine's Day was greeted. The continuation of the "2. 14" love confession, Gloria carried out the "Qiao Hua Hua Yan Ai Ai" activities in Guangzhou's good Plaza Shop, turning the shop into a beautiful white rose sea. The Gloria girls wrote the "Qiao Hua Hua" to the other half on the love card, tied the exclusive rose, and put the blessing of Gloria into the bottle to dedicate to him.
More than 800 roses were sent on the same day, and sales increased by 196% over the same period last year.
In addition to sharing "love", the three activities run through the flowers with their own characteristics. This is also rooted in the flower culture that Gloria has always adhered to and the pioneering and innovative marketing method -- shopping for flowers.
Customers can get flowers if they buy any products from Gloria stores in some cities.
This will bring flowers into the fashion industry and spread the unique Gloria lifestyle: clothing brings beautiful changes to women, and flowers will decorate their hearts.
It is worth mentioning that Gloria's creative marketing activities this year are focused on interaction with consumers.
Consumer
The enhancement of experience makes the brand image deeply popular.
At the same time, Gloria got more support and appreciation from the mall.
Activities not only bring good reputation to the brand, but also directly increase the sales volume and sales volume of the shopping malls.
Gloria is unique in its innovative thinking, insisting attitude, and the height of the world
Brand culture
。
In addition to taking care of the beautiful appearance of consumers, the whole brand is making proposals for the good life of the guests.
This is one of the reasons why Gloria has been growing rapidly and steadily in the increasingly fierce market environment and has been recognized and welcomed by consumers.
It is reported that next Gloria will have more innovative breakthroughs, with different creative marketing promotion to bring more new experience to consumers, and convey their brand new posture.
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