Exhibition Knowledge: Unique Promotion

In addition, in order to solve the problem of parking spaces around the exhibition venues, the company attendants led the nearby parking lot in the exhibition, where the parking fee was less than 2 dollars in the general parking lot.

Therefore, during the 2 days of the exhibition, more than 500 parking facilities were fully utilized.

Reed exhibition company:

At the beginning of the exhibition,

When the auto show was held, Reed joined a high school technology competition to allow professionals to set up some minor faults in the car, and then let the students compete to find out where the problem was first. The winners awarded a trip to New York and were eligible to compete in the national competition.

In some exhibitions, Reed also held special promotional activities, such as barbecue picnic for students from New York visual arts school, and the high piano that was placed next to them could help them.

This activity has been held many times with the tour, and has received much attention from the news media.

The Losangeles post also printed photos on the front page to remind viewers that this is a picnic in the city.

Sherlock exhibition company: CO planning with the media - a "ugly home competition" in the southern United States Sherlock exhibition company dedicated to women, household products and lawn, farm and Christmas activities, the vice president of the company has the following experience: when the women's goods exhibition was held in Jacksonville, the company worked with local TV stations to plan a donation for the homeless, and donated about 2000 sets of clothing for the homeless.

All spectators who buy suits for exhibitions are free to enter.

In addition, when the household supplies exhibition was held, the company held a "ugly home competition" with one of the exhibitors. The audience rushed to paste their own photos of the kitchen, panel, bathroom and yard onto the notice board in front of the exhibitor's booth.

At a time the crowd surged and the exhibitor's orders increased greatly.

Weathersfield exhibition company: success or not - how many public relations have accumulated? This is the exhibition company in Connecticut, USA, mainly engaged in flowers, gifts, food, boats, entertainment cars, camping, children's products, golf and fishing / outdoor sports activities. George, President of East North marketing company, has the following opinions: first, the company measures the success rate of a promotional activity is the number of public relations it produces; at the same time, when promoting sales activities, it must be linked to the target audience of the company.

For example, holding some thematic seminars has always been a more successful approach. It is not necessary to invite celebrities to give speeches, but the topics chosen are critical.

Secondly, it is very important for the exhibition to bring pleasure to the audience. If the audience enters the exhibition hall with ease and pleasure, their purchase will not be low.

In addition, if we are to hold an exhibition in the urban area, we must consider the parking problem of the spectators. We rent at least 4/5 of the exhibition venues for free parking for spectators.

Dennis Smith, a vice president of an exhibition production company in Portland, participated in the holiday food / Gift Festival, which was held in 6 cities in 1997. The Portland exhibition company is a company that maintains freshness.

He put forward this experience: in order to attract the basic audience, that is, women, many children's activities were held and child care services were provided at the scene.

In addition, they also set up a site for children to learn to make handicrafts.

At the same time, they obtained some creative ideas from the International Festival Society. They had the idea of making the exhibition a city festival.

Although much work is still in progress, he said in his words: "with the increasing number of old audiences who are familiar with our exhibition, we are faced with the challenge of maintaining freshness every year."

He believes that the atmosphere of the festival must be different from the atmosphere of the exhibition.

Because they compete with shopping centers and attract more spectators to purchase, they carefully decorate each exhibition to keep the audience looking back.

There were spectators who complained about indoor air quality and interior decoration. They spent at least a whole day in the exhibition, including laying red and white carpets, placing a 26 foot Christmas tree, lighting lights, hanging flags and drooping ornaments.

In addition, they also set up a rest room and are considering decorating the outside of the stadium.