Building Bridges For Chinese Clothing Brands And Consumers

From start-ups to brands

The "China clothing brand annual award" (hereinafter referred to as the "brand annual award") was born under the help of the Chinese Apparel Association in 2004. It has paved the way for many famous Chinese clothing brands.

And the upcoming "Jack seventh China clothing brand annual award" has also been fully launched. Its award ceremony will be held in March 28, 2011 during the CHIC.

The six annual storage has been ready for the seventh China clothing brand annual award.

In the continuation of six years of consistent wind, the "grand prize" in the review, brand promotion and other aspects will attack hard.

To this end, our reporter interviewed the head of the organizer, Wang Zhuo, Secretary General of the China clothing association, unveiled the gorgeous veil of the annual award of the clothing brand, and the details were full of ideal Fanghua.

Always pursuing the real results.

"Brand Awards for the past year are starting from the truth and sincerity, hoping that the final results can truly reflect the aspirations of consumers and recognition in the industry.

To this end, two highlights of this year's brand annual awards are highlighted: business surveys and consumer surveys.

The business survey is to select more than 15 representative cities in the country, and extract all the list of all Chinese clothing brands in a hundred or more hundred million large department stores, and issue the ranking of China's clothing brands nationwide ranking of 100 billion major department stores. Another consumer survey is to select more than 10 representative cities throughout the country, arrange professional investigators to conduct street surveys for local consumers, and finally issue the ranking of Chinese clothing brand consumer survey.

These are not only based on the true reflection of the market situation, but also more practical.

At the beginning of the interview, Wang Zhuo has been emphasizing the authenticity of the annual award of the clothing brand, and "taking market inspection as the principle, and scientifically reflecting the situation, this is what our organizers most want to see."

Insisting on market inspection as the standard has always been the benchmark for the annual awards of Chinese clothing brands. Therefore, "Jack Di's seven China clothing brand annual award" not only attaches importance to the investigation and feedback of consumers, but also invites PWC professional agencies as a supervisor to take charge of consumers, so as to make the clothing brand awards more authoritative, authentic and credible, and hopes to avoid some of the leading factors so as to make the evaluation system scientific and fair.

What is behind the successful brand is more important.

In addition to the new business surveys and consumer surveys, the brand annual awards include industry experts survey, nomination review and market inspection.

These links not only cover authoritative experts in quality inspection, business, industry, media, economy, institutions, associations, but also include more details such as online voting, quality sampling, telephone survey, module calculation and so on, so as to show the responsibility of the brand annual award to the clothing brand and more and more rich experience and advantages.

It is worth mentioning that this year's initial assessment will be mainly consumers, and the consumers interviewed can think about the brand and then write their favorite brand on the questionnaire.

These seemingly inadvertent details also add a lot of workload to the jury, but it will also make the evaluation results more socialized, fair and open. Meanwhile, let more industries that are not familiar with it, but consumers are familiar with the excellent brands into the industry to expand brand awareness.

The annual award of clothing brand is not only a learning process, but also a process of self evaluation for every garment enterprise.

We also hope that entrepreneurs will be able to applaud other people sincerely on the platform of the annual awards of clothing brands.

If you want to be a successful business leader, entrepreneurs should not just look at the awards, but also see what is behind the success brand.

Why does this brand win the prize? What is the unique advantage of this brand?

Only by absorbing and integrating the essence of the successful enterprise, can we make the real growth of the enterprise.

Wang Zhuo said in a word.

High end platform hopes to set up an industry model.

On the one hand, this year's clothing brand annual award is an affirmation of the achievements made by China's excellent clothing brands this year. On the other hand, it hopes to build a more high-end platform, so as to set up some typical brands and enterprises in the garment industry, so that other enterprises can learn and learn from them.

Wang Zhuo has his own understanding of the goal of the annual award of clothing brand: "from the past awards, many nominated brands and winning brands are doing well, and they are worth learning and learning from small and medium-sized clothing enterprises.

These brands can be said to be the industry model of the past clothing brand annual awards, and these models have indeed made the garment industry in the hot water in recent years see the hope of development.

As the sponsor of the clothing brand award, the China clothing association has always thought that setting up the direction and the example of the industry is the key.

"We also hope that after ten or even dozens of years, the clothing brand award can become a benchmark in the Chinese apparel industry, so that we can see better companies and brands here."

Wang Zhuo has talked about the past years of the fashion brand annual award. "Over the years, we have been hoping to introduce more outstanding brands in the industry, let consumers know and understand these brands and expand their popularity through publicity. On the other hand, we also hope to dig out those brands that are not known in the industry but have a high reputation in the consumer groups, so that they can be integrated into the industry to invest in this larger family."