Department Stores Are Eager To &Nbsp; They Are Showing "Gangs".

Positioning core strategic cooperation

Recently, Guang Bai department store, which has just embarked on the national expansion, signed a strategic cooperation agreement with the top 500 global Procter & Gamble companies.

Xiong Qingyun, general manager of the Department of business in Greater China, P & G, said: "this strategic cooperation has gone up to a new height, and is no longer limited to counter development, business promotion and promotional activities. It is also committed to deeper and more strategic cooperation with deeper business philosophy, system collaboration, nationwide resource sharing, and 100 exclusive personalized services."

And just a week before, the strong department store held a "2010 supplier thank you" in Beijing.

At the meeting, Elizabeth, deputy chief executive officer of Arden's national sales, said that Elizabeth Aden is looking forward to a more in-depth and comprehensive cooperation with thousands of department stores to jointly create a better future.

It is understood that in the first half of this year, thousands of department stores and Shiseido Liyuan Cosmetics Co., Ltd. and Elizabeth Aden respectively reached a strategic cooperation.

Among them, Shiseido's AUPRES brand will be stationed in 27 stores of thousand department stores, and Elizabeth Aden will be stationed in 12 shopping malls throughout the country.

Just like that, binding international brand names has become one of the core strategies of thousands of department stores.

"Hundreds of thousands of stores are located in different parts of the country, but 70% of the brands are national chains, and 50% of these 70% brands are benchmarks of all kinds."

Ding Yao, general manager of Limited by Share Ltd, said that an important achievement in the 3 years since the establishment of the department store was to find a large number of strategic suppliers.

Industry experts said that with the commercial real estate and retail enterprises expansion, smoke and smoke four, it is bound to create the advantage of resources to grab.

Retail enterprises should embark on the p regional chain. Under the premise that resources are relatively concentrated in regional distributors and local commercial leading enterprises, it is no easy task to break through successfully.

It can be seen in the Guangzhou market that many foreign brands and even foreign brands try to break through and go back.

Only Wangfujing department stores occupy a place, and this also relies on their strategic partners.

In fact, reporters have learned that even if the national chain road is not taken, the expansion of the region will be constrained by resources when the retail competition is gradually warming up.

For example, since last year, Guangzhou has been building a large number of commercial projects, and many business leaders are also inevitably hit by investment.

A senior manager of a department store in Guangzhou admitted that there were more commercial projects and more choices for suppliers, which led to unprecedented investment difficulty.

Many strong brands have a certain annual supply plan. Too many outlets may lead to an increase in the shortage rate and will also dilute the profit of a single store.

At this point, the use of resources is very important.

"It is not hard to foresee that the mode of binding the strategic alliance is expected to become a trend of chain store industry, and whoever can grasp the advantageous resources will be able to replicate the fastest expansion."

The industry experts said.

Perhaps, the cooperation between Guang Bai department store and Procter & Gamble is just the beginning.