Creativity Enhances Fabric Value

promote

Now, the cost of raw materials has risen dramatically, labor costs are also rising, the competition faced by fabric enterprises is more intense and space is getting smaller and smaller. Only by constantly developing products and digesting these costs with innovation can we win a better future for enterprises.

In brand operation, the role of design is not only the most basic but also very important. Without good design, the brand can not be achieved, because it can bring important value to the brand.

with

In order to encourage the design and innovation of market oriented textile fabrics and pattern products, and excavate fabric design talents, China International fabric design competition was officially launched in 1999.

A few days ago, the 2010 China International fabric design contest was successfully concluded in Keqiao, Shaoxing.

"Compared with previous events, the quality of this competition has been greatly improved, especially students' works, which no longer emphasize performance skills but pay more attention to application."

Li Binhong, director of the national textile product development center, said that the competition is more focused on the combination of re technology and design, making the design work more perfect.

According to her introduction, many new materials and new technology products have emerged in this competition, such as the super fine denier filament yarn is the most obvious, and the printed products made of cotton and polyester have almost the same handle as cotton and silk.

Kong Xiangguang, deputy general manager of Zhejiang Kai Xi Ya Product Development Co., Ltd. believes that the works of this competition have been greatly improved in terms of creativity and theme color.

Liu Yong said that the athletes in this competition are heavily environment-friendly, and many knitted fabrics choose low carbon printing technology and cellulose materials.

This is a trend. It is not only the emphasis on the quality of the environment, but also the responsibility of the designers. The environmental protection fabrics are also favored by the enterprises.

Another is innovation, some fabrics can knit like cowboys.

There are also many functional fabrics, such as antibacterial, insect resistant, breathable, wind resistant, antibacterial and anti ultraviolet.

Li Binhong pointed out that "through the competition, let the whole industry realize that China's textile industry will be based on innovation and creativity in the future. Chinese textile brands should provide fashion brands for fashion."

It is easy to recognize the importance of creativity. It is not so easy to achieve creativity and make creativity into value.

Find the balance between creativity and reality.

Ms. Maria Janssen of Holland pointed out that to achieve creativity, on the one hand is their own experience, in addition to know what may become a trend, and then apply it to specific product design; on the other hand, it is necessary to draw on different trends in the world, and integrate the elements of all regions to form creativity.

But the Orietta Pelizzari lady of Italy thinks that in fact, developing a group of products, the trend is not very high in all elements. It should pay more attention to the needs of customers, and then absorb the part of the trend according to the demand to develop products for customers.

The needs of every customer represent a culture, so the culture, environment and background of the customer must also be taken into account.

Besides, we should also examine the consumption opinions of the mainstream social groups, the fashion elements they represent, and some of their creativity may become the trend of the future.

In her view, there is a balance between creativity and customer needs, which is to understand both the needs of customers and the elements that can be turned into trends. Here we find a balance so that the two can be well integrated.

A brand name should be able to foresee what colors and styles the customers will like, and then absorb some mainstream elements to form products that are suitable for customers' needs.

Positioning in the high-end or popular, are related to the different elements of absorption and adoption of the trend, and then the formation of targeted products.

{page_break}

Claude de Pau of France also believes that designers should be creative, but they should consider the combination of market and creativity.

That is to say, enterprises should not only rely on design, but also have talented people who will manage. If they are combined together, the operation of brand will be handy.

There are many very good designers in China, but most of them have not yet gone to the world. There are some problems, that is, how to turn creativity into reality. In this process of operation, there is a need for Bole to play a driving role behind it. The two need to find a balance.

As a designer, if you want to make your design have different styles, you should try to experience and explore the market and absorb different elements as much as possible, so as to get design inspiration.

"Conceptual change can be seen as a manifestation of the level of competition."

Chai Fangjun, general manager of Shanghai Ding Tian Textile Co., Ltd., is very concerned about the original design of this competition. He admitted that many of the winning works of this competition can be made into finished products immediately.

He believes that the integration of original design and market is a real test of design, and ultimately the formation of an industrial chain.

In 2010, in order to further promote seamless connection between creative design and industrial resources, the competition promoted the design concept of "design linked industries, concepts combined with garments" to better realize the value complementarity between fabric design and terminal market.

According to the introduction, one of the entries in the design of the fabric, through the ingenious structure of the organization, avoids the weakness of fiber materials, and forms a market order.

Li Binhong said that the lack of creative works that meet the needs of the market is not a good design, but also an idea that can pform ideas into purchase.

Create space for designers

In the next 5 or even 10 years, China's textile and garment enterprises will face a more competitive market.

As a designer, we must combine the traditional and the essence with the international language on the basis of grasping the trend.

At the same time, enterprises should also give designers enough space and stage to contact the market, understand the market, and their horizons determine the height of their thinking.

Kong Xiangguang pointed out.

At present, the conventional products of Chinese textile enterprises can not sell the price, they can only guarantee the production capacity. This has become a consensus in the industry, so the attitude towards innovation is positive, and the attitude towards the fashion trend is welcome. This is a good phenomenon, but the enterprise lacks the sense of creating space for R & D personnel.

Therefore, Li Binhong appealed to textile enterprises to create more knowledge about the market, lifestyle and clothing brands, and provide more training opportunities for product developers.

In this regard, Li Binhong suggested that enterprises can effectively establish a structured development center, from purely a certain product to an orderly and planned development of products that are in line with the market.

First, from the perspective of the organizational structure of enterprises, we should pay more attention to the overall organizational structure, so as to obtain continuous innovation, rapid response and quality management capabilities.

The second is the structure of the process, how to form a complete process in line with the market procurement needs in the organizational framework of the enterprise.

The third is resource structure, how to effectively integrate external resources and internal resources.

External resources include government, industry intermediaries, scientific research institutions and suppliers. Internal resources are the effective combination of enterprises' R & D, manufacturing, promotion and sales departments.

At present, the prices of all production factors are increasing. This is a common problem faced by the whole industry. What enterprises need to solve is not how to control the cost of those simple elements, but to tap the resources potential of enterprises themselves, which will surely exceed the effect of simple control costs.

The fourth is the structure of the products that enterprises rely on to win profits, which includes two levels, one is the serialization structure, closely around the terminal market.

The two is the price structure, the proportion of new products, high value-added products and basic goods. Enterprises should have a clear understanding of the product sales structure, and carry out R & D innovation and creative design on the basis of structure.

In simple terms, the cost of technological innovation is the biggest, but the cost of innovation, color, basic raw materials, basic organizational structure and innovation is much lower.

Li Binhong believes that if these four structures are done well, the development capability of Chinese textile enterprises will be greatly improved.

At the same time, she pointed out that in this selection there are also many enterprises that have done well in these areas. The overall level of entries of many enterprises is very high, and the hit rate of winning prizes is also very high, which means that these enterprises attach great importance to the cultivation of the overall innovation ability.

At the same time, a number of innovative small businesses have emerged.

Design works reflect creativity through design, while creativity is the soul of supporting design. Design competition is the gathering place of excellent design, and also the measurement basis of the design ability and level of the industry. After 11 years of design competition, it constantly explores the idea of promoting development for the industry, and is also the touchstone for product design of enterprises. In this process, the focus of enterprise and the sweat of designers are constantly being gathered.