Advertising Film And Television Works Become A New Channel For Shoe Companies To Promote Their Brands.

On November 1st, a two day old man who had just appeared in Xiamen for the first time appeared in the "west wind strong" film of the desert fighting and intelligent fighting.

In fact, trying to put the placement into the public view and increase brand exposure in Fujian.

Seven wolves repeated the "west wind".

"West wind" is really a hot topic after the launch. Several male figures in the film make the audience shout for fun, but at the same time, the placement ads from time to time are "thunder people".

The reporter went into the cinema on the 29 day to see the style of the west wind.

First, about ten minutes, Wu Zhenyu and Yu Nan walked out of the long distance bus into the desert. The shot was swept by a huge and bright antidiarrheal billboard on the roadside. The picture stopped for nearly 5 seconds. After half of the plot, Zhang's character suddenly had to loose his stomach, Ni Dahong threw him a box of medicine, and said, "eat this, specially cure diarrhea." at the same time, the name of the antidiarrheal drug appeared clearly on the screen. At the end of the film, a lens once again swept the advertisement of the brand antidiarrheal advertisement beside the town hospital, causing a burst of laughter in the theater.

The Xiamen brand "seven wolves" also appeared in the "west wind strong" frequently. - Wu Jing took a box of seven wolf smoke at the critical moment, and it appeared 3-5 times in only 120 minutes of the movie. At the end of the end, Zhang Li was close to killing the killer, and the director wanted to write a cigarette lighter marked with seven wolves.

To this, the audience laughed, "this is so much too!"

"We can not answer questions about sponsorship and placement."

29 afternoon, the reporter came to Fujian tobacco marketing center, the relevant personnel only gave such an answer, whether the film after the release of the effect is up to standard, is silent.

Hongxing Erke has already set foot in it.

In fact, Xiamen or Fujian enterprises have been involved in films for a long time.

"Last year, we worked with Oriental TV to insert brand advertisements in the TV drama" Prince of tennis "adapted from Japanese animation. Next month, there will be a TV show with an advertisement.

Hongxing Erke brand Department staff told reporters: Although Hongxing Erke is sponsoring tennis tournaments, but the influence of tennis is limited. Considering the promotion of corporate brand among young people, placement advertising in film and television works is an auxiliary way of promotion.

However, the person in charge also said that Hongxing Erke was the prince of tennis who took part in the shooting for a while, only to provide sponsorship in clothing and modeling, but the effect after the broadcast was not satisfactory.

Nevertheless, Hongxing Erke is still optimistic about the advertising method of placement.

"This year there will be another TV drama adapted from Japanese anime. Hongxing Erke is not only the intervention of clothing and scenes, but also the plot."

The person in charge said: "this is not just a clothing, a brand exposure, Hongxing Erke will be fully displayed from the actors positioning, modeling, performance, character characteristics and so on.

In addition, the person in charge also revealed that as early as the movie "Tangshan earthquake" was filmed, Hongxing Erke had the intention to intervene, and finally gave up because of the lack of cooperation.

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Experts warned that implantable advertising should not be involved.

In the hot debate of the west wind, a post on Obama's speech implanted in the Internet also received a high hit rate.

It is said that in a speech, Obama repeatedly mentioned the global chain convenience store "7-11" signboard drink "Si Le Bing", which was dubbed "classic" by such netizens by netizens.

Chen Peiai, President of the China Advertising Education Research Association, said that "ProductPlacement" means that an audio-visual brand symbol with the product and its service is integrated into a movie or stage product, leaving a considerable impression on the audience so as to achieve the goal of marketing.

But at the same time, when advertising is implanted, enterprises need to take full account of the plot and the way of implantation, and avoid to interfere with and cause repugnance. Chen Peiai believes that product placement must be "gentle" and not exaggerated and exceed the needs of the plot; to move forward quietly, do not overly request close-up shots, but also pay attention to not too frequent and large numbers in the same film, otherwise it will easily cause repugnance.

"The most important thing is that enterprises should consider the content of the story, and the scene should be consistent with the corporate culture, brand connotation and product characteristics."