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Han Han'S Apocalypse Of Entrepreneurship: Slow Company'S Philosophy Of "Keeping Watch"

2010/11/2 11:00:00 104

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Han Han'S "Solo" Core Competitiveness Of Business Philosophy

We want to thank

Han Han

He reminded us by his solo group: don't forget that there is another slow company in the world.

It has no ingenious business model, and there is no interlocking capital leap.

Core competitiveness

To design products or services, when others are busy and eager to explode popularity, they believe that enterprises are like everything and have their natural growth pattern. It is so skillful that it does not go beyond boundaries and does not frighten people.

2010 in this year, there are two "groups" singing in my ear, the sound is strong, one is "group buying" and the other is "group buying".

The solo

。

The two group is different from each other. The scale of the industry and the business model are totally different, but there is a similarity: what seems so simple is not done by others.

In April 2009, Han Han announced that he wanted to run a magazine for young intellectuals. On the first day of July 6, 2010, the "solo group" was ordered to become the top spot in the 10 hours. In July 8, 2010, the solo group went on the market for two days, and the publishers gave the data: five hundred thousand copies of the first print were sold away by the distributors within two days.

Then, the interviewer asked: when buying the solo group became fashionable as buying iPhone4, literary magazines became fashionable decorations, pickled girls or B tools.

It is associated with "bosom friend".

Underworld brothers and business leaders are reading it at the same time.

What kind of people do you not want to be the readers of the solo? If you think of your readers as a person, what kind of personality may he have?

Han Han: countless people have asked me how your readers are positioned. I said, I have never positioned the readers, whether strong or Xu Wenqiang, they can read this magazine. Of course, the first period is watching the liveliness, leaving behind the real readers.

This is a typical Korean answer, with a consistent sense of humor in playing and writing.

Of course, if we design this question in another style, it will help us to explore the essence of this matter: who is your target audience? What is your projected market size? What is your business model?

The solo didn't seem to think about financing, and Han Han never seriously answered similar questions.

An awkward magazine, a marketing way to get rid of dirt. (limited edition books contain gold leaves, and explain the most primitive explanation of the "Golden House" in the book). A simple business model that runs counter to the trend (pure selling books, no advertisements) has created a commercial legend in the history of modern Chinese magazine publishing, has not it?

Yin Qian, a literary critic, appraise Han Han, a spiritual icon made by free intellectuals. "Why does he fly with his pen and ink? This is genius. His literary talent is something he is born with.

In fact, it is not true that what really shocks the readers is his strange and strange ideas, as well as his views and positions that make the Conservatives unimaginable about some practical problems.

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Then, is Han Han's social influence completely able to explain the success of the solo?

Let's just adapt a micro-blog to make such a scenario, and then look at the case again, if it can be counted as a business case.

"Everything in the micro-blog era is simple: to share with you, SingInTheTeam.com, the holding company of our solo group, has just completed a round of $35 million financing.

Self confidence capital, silver sand river venture capital for the current round of investors, happy capital to provide advice.

Thank you for your support.

I hope our team will act as a "better singer" to provide better works and services for X people around the world.

I hope to join hands with more China XX in the global XXX stage.

(the above institutions are purely fictional).

Rich or poor, publicity or low profile, do you like the solo group? Another topic is: "love signing, selling lectures, loving fashion parties, awarding ceremonies, writing a script, falling in love with TV shows, Tang X", or "do not attend seminars, no ribbon cutting, no performance, no TV interviews, no scripts, no TV shows, no Han Han for others," which do you prefer?

I believe that some people like the former.

This is an era of "fast company": "copying a pattern, finding money, then burning money, then financing, finally or listing or being bought or taken away", "all things should be done around the listing."

Therefore, every success must be boundless. Every business mode must be very ingenious. Even in the heart of the street stickers, there is a dream of digital media empire.

We want to thank Han Han for using his solo to remind us that there is another slow company in the world.

It has no ingenious business model, and has no interlocking capital leaps. It always designs products or services around its core competitiveness. When others are busy and eager to explode popularity, it believes that enterprises are like everything and have its natural growth pattern. It is so skillful that it does not go beyond boundaries and does not frighten people.

As for the "solo", Han Han also made a note about the details and qualities: "but I do think more about the author and the reader. For example, there is a portrait of a character in the first stage. Many people have seen that a naked man has a gun. No one ever noticed it. He carved two words of love day on his arm, because it was a group of cartoon stories, and love day was the hero's hobby, and he liked to mess around.

But without the contact of context, it is easy for the false Patriots to make an article. When we print the book, we neglect it until the poster is enlarged, and those two words are clearly discovered.

If I am alone, I certainly do not care, but I fear that readers and authors will be harassed. We have recovered and destroyed five hundred thousand covers, twenty thousand poster and the first batch of printed magazines, losing nearly a million.

That's why it was listed in July 1st and is now on sale in July 6th.

Indeed, the story of the solo is based on affection and propriety, with minimal respect and courtesy for consumers.

In the past few years, a stubborn young writer with junior high school diploma has challenged his social malpractice with his "almost elementary" mathematical ability and logical ability. He has been nearly successful. Today, Han Han used his little magazine to convey another kind to us.

Business philosophy

Adhere to the core competitiveness, concise, low-key, do not cross the border, do not play the concept, adhere to consumer value.