Dongguan Shoe Enterprises Export Blocked &Nbsp, Facing A New Round Of Baptism.

2010/11/3 8:59:00 45

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Transformation Of Shoe Enterprises In Dongguan

With the slow recovery of the footwear industry in Europe and the United States, in the first half of this year, there has been an explosive growth in the export of footwear products in Dongguan. However, some people have conducted in-depth research and found that this does not mean that the export situation has improved. It is just a rebound. Investigators said that the only reason for the explosive growth is mainly due to the fact that European and American countries have sold their stocks for the first time and need temporary replenishment orders. The export situation of Dongguan shoe companies has not improved, and the unit price of export products has also been declining.

Coupled with the appreciation of the renminbi, the rise of raw materials and the shortage of labour, etc.

Dongguan

Shoe enterprises are facing a new round of baptism.

Qi Yaochang, chairman of Dongguan Yisheng shoe industry Co., Ltd., reflects that when exporting is going out of the container, it is very difficult for a store to sell several pairs and dozens of pairs a day, and the department stores are also very realistic. They do not give the brand cultivation period at all.

Chu Xiuqi, President of the Chinese Department Store Association, said in an interview with reporters that during the on-the-spot investigation in Dongguan,

find

These export shoe factories have competitive advantages in manufacturing, independent design, research and development, but are relatively weak in brand and channel.

The docking process needs a process. There are differences in styles, marketing methods and prices at home and abroad. These export-oriented shoe companies need to identify accurately.

brand

Positioning and the corresponding adjustment of production mode, and the association is also advocating department store innovation, consider recruiting some export oriented enterprises to avoid homogenization competition in the department store industry.