Ma Yun: Three Questions About Successful Entrepreneurship

It was held in Shenzhen in October 29th. Gem At the founding ceremony of the special committee, Alibaba Chairman of the board Jack Ma Deliver a speech. After comparing the gem with the US Nasdaq, Ma Yun pointed out that, just like Nasdaq, it took more than 30 years to create apple, Microsoft and other global giants with strong market capitalization. The gem that just 1st anniversary has become the cradle of "star making" in the future.

Ma Yun believes that landing on the gem is not a measure. Enterprise success Whether or not the main criterion depends on whether the enterprise is responsible for social, environmental and employee responsibilities on the basis of globalization and openness. Ma Yun pointed out that the biggest gap between domestic enterprises and the world's top 500 is the horizon and mentality. There is no state of mind and can never be a great enterprise.

At the end of the speech, Ma gave advice to all those who aspire to success: entrepreneurship is bound to be full of hardships, and its process is repetitive and monotonous, but it is also the only way to success. To maintain a common mind, learn to adapt, reduce complaints, and learn to choose, this kind of down-to-earth efforts will eventually bring rewards.

　 The following is an excerpt from Ma's viewpoint:

Gem is also an entrepreneur.

I am particularly moved by the growth enterprise market. The birth of the financial crisis in the most critical period is undoubtedly quite a pioneering undertaking. It has given them a lot of confidence and hope to China's countless entrepreneurs and countless small businesses on the road. I am an entrepreneur myself. Maybe I spend all my time and energy in dealing with entrepreneurs and small businesses, because every time I participate in their activities, I see hope, expectation and confidence. When I sit with a big company, I see IPO and power. What I see is competition. It is KPI. When you see these things, you are really depressed. When you see the entrepreneur's confidence, perseverance, hope and expectation for the future, you will be excited and excited. So thank you!

I think the gem itself is an "entrepreneur". It may be more difficult. It requires countless venture capital and numerous PE. We don't have such experience. We are all alike on this venture. So today, I would like to express my heartfelt thanks to all the entrepreneurs on behalf of all the entrepreneurs who have made great contributions to this cause, because you have given hope to China because you have made Chinese enterprises see tomorrow. I am here to represent the founders here and thank you. It is because it is only one year, because it is an entrepreneur, and I think no problem is the biggest problem. If today's gem is good, no problem, I think it will not have a future.

I think it is our duty to improve this thing. It is not normal to have no problems. It is very normal to have problems. And today's success is by no means successful. Today's effort is the real success. Until 4 o'clock tonight, tomorrow is the success. I think all entrepreneurs understand this. I firmly believe that after 30 years, China will realize the great contribution and role of today's growth enterprise market to China's economy. Today is just the beginning. It is only a 1 year old child.

It has been more than 30 years before the Nasdaq was born. Today, apple, Microsoft, Google and so on, I believe China may not need 30 years, but at least we have to prepare for 30 years of efforts to produce such an enterprise. A great enterprise is never a goal. A great enterprise is a result. If you do a lot of things, you will naturally create great businesses.

As an entrepreneur, I am grateful, awe and perfect to the 1 year old gem, because we do live in a good era. Today's success is just the beginning of any achievement today.

We can survive because we are grateful. We can change ourselves because of the fear of the future. Only by improving every day can we succeed. It sounds like a slogan, but I do think that the success of the gem is not to say how many companies are involved in the listing, but how much of the gem enterprise has finally become an excellent enterprise and become a sustainable development enterprise, which is the real purpose of the gem's success. {page_break}

　 Gem is never a goal.

Recently, I feel that for many people above the gem, I think the gem is not the end. In the year before the financial crisis, I felt that there would be great problems in the world finance. So I wrote a letter in July 21st before the crisis, entitled "winter's mission". At that time, I had a sense of anticipation (crisis), and there was an important sign that in the year before that year, all the actors in all the forums I participated in were all bankers and sponsors. All the discussions were IPO and financing. No one was discussing the work of customers, employees, market and development. I am also an entrepreneur of a listed company. I would like to share with you here, no matter how big your business is, how good the environment is, and how good the gem is. If you are not good, it will still be impossible for you.

To be an excellent enterprise, we must return to the basic points of customers, employees and shareholders. In the whole company's governance process, I firmly believe that customers first, employees second, shareholders third. I am not saying so today. For ten years, I have been talking to Europe or the United States (that is to say). If Alibaba has a reason for us to survive, it is insisting on customer first, staff second and shareholder third at any time.

In fact, many of our listed companies are basically insisting before they go public, because customers give us money because employees create value because shareholders trust us. But after going to the market, they often talk about shareholders first. If shareholders are first, you will become more stressed because shareholders do not understand your business, and 90% of shareholders do not know what you are doing. They look at you from the financial statements. You have to know what you are doing. So, after going to the market, entrepreneurs are still ordinary entrepreneurs. They must serve your customers well, grow your employees and respect your shareholders.

Putting shareholders in the third place is not to despise shareholders, but to allocate resources to shareholders' resources. But shareholders must be transparent, as long as you are transparent, honest and clear. We have done a good job of clients and staff, and I believe that the interests of shareholders can be guaranteed. {page_break}

　 Three questions about successful entrepreneurship

Everyone is thinking about a question. What is a good company in twenty-first Century? What should I do to become an excellent company? This question has made me think about it for many years. I want to share with you my own views today. Why did the Internet develop so fast? Why did Internet companies develop so fast? I found the Internet has very interesting qualities: first, openness; second sharing; third responsibility; fourth globalization. These four basic qualities make the Internet develop rapidly.

If your business wants to become a great and successful enterprise in twenty-first Century, you have to ask yourself: am I open enough? Do I share enough? This sharing is not only internal sharing among employees, but also sharing with employees' wealth and sharing with competitors. Are you doing better than others? Are you willing to shoulder the responsibilities of society, environment and employees? I think, how big the responsibility is and how big your stage will be. Therefore, responsibility is the key.

There is also a global perspective. I don't think China wants to have any ethnic enterprises going to the world. We have to think about how to create an image for this generation of people and entrepreneurs of this generation, not for Chinese enterprises. I didn't see that Microsoft said it was necessary to set up an image for American enterprises, or Google said it was an image for American enterprises. Only when you have the value of contributing to the human society can you become a company that contributes greatly to the human society.

Another, entrepreneurs know from the first day that we are very hardworking. I met an entrepreneur in Shanghai the day before. He said I am very hard now. Now that my company is listed, the more money the more people earn, the more and more people are suffering. I don't know what I want to do, but I have to pay attention to KPI every day, but I have to pay attention to it.

I think we have to ask whether we need to be happy or happy if we are an entrepreneur or an entrepreneur. What I choose is happiness. What is happiness? I think happiness is what you know what you want to do. To do business as a man, we must think clearly about these questions: what do you have? What do you want? What are you willing to give up? If you want everything, everything wants nothing, and nothing is willing to give up, your business will not do very well.

In my opinion, twenty-first Century is not about finding opportunities, but solving social problems, creating opportunities for others and creating opportunities for others. Only such enterprises can get up.

Everyone wants to become the world's top 500 and become a great enterprise, but we can see that Chinese enterprises accumulate wealth very fast, but the speed is very fast. Our distance from others is not in speed, but in our realm, mentality, vision and bosom.

I joined the board of directors of the Chicago global conservation fund last week. As the sole director of China, I am filled with emotion. I am very good at meeting people, but when I met for two days, I almost had to take oxygen: 22 directors were 1/3, the top entrepreneurs in the world, 1/3 was the top scientist, and 1/3 was the top sociologist.

I have attended many boards, and I am also a director of a board of directors of an international company, but I have never seen a board meeting which is held so seriously because of NGO. I think China is still very distant in this respect. Only when you really believe and do it, can you do it well.

So, I think a real big business is not just about making profits, but about caring for people around you: caring about your employees and caring for your customers. I used to know most about customers, but today I don't understand customers, because I don't have time to understand customers, so who knows customers? My employees, my colleagues. Without their growth, there will be no growth of the company. {page_break}

　 Opportunity never favours complainants.

Nine years ago, I heard a story about how TOYOTA cars beat local businesses in the United States. I often share this story with my colleagues: one day, a car stopped at a crossroad in a torrential rain in Chicago because the wiper was broken, and the driver did not know what to do. Suddenly, an old man rushed to the rain to fix the wiper. The driver asked him who he was. He said, "I am a retired member of the Toyota Corporation. I saw our company's products encounter this problem. Although I retired, I had the responsibility to fix it."

If you have such an employee, I believe your company will be quite good. In the past nine years, you have talked to employees and helped them grow, and your company has grown up. Therefore, employees are our real greatest wealth.

In addition to profits, ask yourself this question: what do you really want? Many people say Alibaba is very strange, B2B, Taobao and Alipay have done a lot, nor have you seen you want to go public, nor have you seen the profit you want. I attended a meeting of Alipay three days ago. After listening for three hours, I didn't hear how to make money. I was very proud of how I was for others. Later, I asked our professor, he said, for three days, he didn't mention how to make money in one minute. Everyone wanted me to serve others. So you have to spend time on employees to create value for the society.

What is the greatest happiness that Alibaba brings to me today? It is not how much money we earn. Tencent and Baidu earn more than we do. Our greatest happiness is that we can use the Internet to help 50 million small and medium-sized enterprises. Although I earn little money, I am steadfast in my mind because they are just like me. Today, Taobao said that no money was made, but Taobao's biggest happiness was to change the traditional Chinese marketing channels. This is the opportunity that the age gives us, we can do something, but the result of doing things makes us earn a lot of money. Therefore, we will have an inexplicable sense of happiness.

What I want to share with you is innovation. In the United States, a very famous person asked me, do you think China's economy will surpass the United States in terms of innovation ability? China will defeat the innovative mechanism of the United States. I say, under the huge market of China, there will be many technological innovations, but China's overall innovation capability will exceed that of the United States, and we will take a long time.

Innovation is a kind of culture, and the cultivation of a culture is the efforts of decades or even generations. We have to keep our feet on the ground. Another great company must have an ordinary heart. All greatness is possible through ordinary, repetitive, monotonous, real and down-to-earth efforts.

We created the gem, and the trouble is just beginning. Before we started the gem, we all complained about it. After the gem, we complained that the gem wasn't very good -- in fact, human beings were always complaining. But those who complain will never succeed, but those who will change will have opportunities.