Shishi Creative Industry Is Large-Scale &Nbsp, And Seeks Long-Term Development Of Industry.

In the fifth Plenary Session of the 17th CPC Central Committee, the party raised the cultural industry to the height of its pillar industries, and fully demonstrated the importance of this industry belonging to the category of "concept and consciousness" in the future development.

Creative industry is a major part of the cultural industry, and is increasingly becoming a new engine to drive the comprehensive development of society and economy. It promotes human progress, industrial upgrading, urban pformation and social development through a series of intrinsic driving and pformation mechanisms.

And at present

"New product launches can not be separated from planning companies' support", "naming famous brands" requires professional planning companies to be "behind the scenes army officers" and "developing new markets.

Yesterday, reporters and Bao Ge a clothing business executives to talk about creative industries, the boss enumerated a large number of clothing enterprises and planning companies "fish deep love".

With the deepening of the interview, the reporters found that the creative industry in Shishi has already formed a certain scale and quantity, and its role can not be neglected.

According to the statistics of the municipal administrative service center, there are more than 700 enterprises and institutions related to the creative industries, including 56 planning categories, 92 cultural media, 272 business consulting and 272 advertising designs.

In recent years, with the rise of Fujian style clothing, many creative industries have also come into being and joined in the lineup with Shishi garment enterprises.

Reporters learned that in addition to Shishi native culture media, business management, marketing planning, brand building and other creative industries, our city not only from Beijing, Shanghai, Shenzhen, Nanjing, Guangzhou and other large cities creative institutions settled, but also Taiwan, Hongkong and other places of creative agencies to join.

The staff of the municipal administrative examination and approval center told reporters that there were 32 creative industries registered in Hong Kong and Taiwan in our city, of which 7 were planning companies, 19 were cultural media companies, and 6 were business consulting companies.

"Since it is a creative industry, it will surely bring about creative gains."

In the media planning Co., Ltd., Mr. Lao Dai, who is discussing the cooperation with the company, told reporters that now the market competition is becoming more and more intense. If the brand wants to open up a new market and have a firm foothold, it must have "expert advice".

So they found the shore and asked the bank to make a comprehensive plan from product selling point, commodity display, door design, advertising investment and publicity planning, so as to open a new market in the shortest time.

It is understood that there is no recognition of any clothing company to hold a new product conference and order meeting, and it is inseparable from planning companies and media companies to "help".

They will tailor the publicity scheme for clothing companies, accurately locate brands and invite ambassadors and models.

"In this era, clothing is better than quality, two is more than style, three is more frequent than unusual and bright."

Mr. Lang, sales director of a key clothing enterprise in our city, said that in the past few years, they had been planning and packaging meticulously through the whole process of the company, and the annual order of two times was very successful, and sales volume has been developing year by year.

"Although Shishi creative industry is still in its infancy, the scale is not big, the level is not very high, and the enterprises are relatively small, but they represent a kind of direction and strength."

People in the city's Economic Bureau say that there is still a gap between the creative industries of Shishi and some large cities in China, but it can start prairie fire like a spark, and believe that in the near future it will become bigger and bigger and push the leading industry of Shishi to another new height.

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Noun interpretation

Creative industries, also called creative industries.

It refers to those enterprises that gain development power from their creativity, skills and talents, and those activities that create potential wealth and employment opportunities through the development of intellectual property rights.

It usually includes advertising, architectural art, art and antiques market, handicrafts, fashion design, film and video, interactive interactive software, music, performing arts, publishing, software and computer services, television and radio, etc.

Short comment

Let creativity create the future

"The era of capital and technology dominating everything is over, and the era of creativity has arrived."

At the end of the twentieth Century, the catchwords of the Silicon Valley and Wall Street set off the "creative trend" in the developed countries. Today, in the tide of global economic integration, the creative economy "heat wave" brought about by creative industries is affecting the way of economic development in all parts of China and changing the traditional mode of operation.

The prophet of warm spring duck.

Shishi, who is active in China's coastal private economy, also feels this "spring tide" in time.

A number of creative organizations emerge as the times require; some enterprises that dare to break through have entered the door of creative institutions one after another, seeking to improve their brand and expand their market by means of creativity.

You can't see, the cooperation of AI dendu and high-end creative agencies has made the brand occupy a considerable leading position in the domestic fashion industry. Jian Jian relies on the resources advantages of his own investment in the animation industry.

Creativity is integrating into Shishi enterprises, and is also changing Shishi enterprises.

It integrates its huge cultural productivity into the enterprise, and promotes the enterprise to realize value innovation, thereby promoting the optimization of enterprise innovation and industrial structure, and ultimately achieving the improvement of comprehensive competitiveness and the pformation of economic development mode.

A good idea can greatly enhance the value of a product. A good idea can also change the fate of an enterprise.

People are surprised to find that the role of creative industries is moving from "potential" to "direct" to small and medium-sized enterprises that are facing international and domestic challenges and pressures.

Creativity will change China, and creativity will change Shishi and Shishi enterprises.