Expert Weapon To Deal With Labor Shortage In PRD Footwear Enterprises

In November 3rd, we were short of work, lack of work or lack of work. A major talent market has been released recently. market Monitoring report. The report says Dongguan 80% Shoe enterprises The turnover rate is higher than 15%. The report also predicted that after entering the fourth quarter, the demand for footwear, leather shoes, women's shoes and other modeling footwear enterprises, skilled workers and general practitioners were still large, and even some enterprises said, "how much is the mature handcrafts"?

Experts believe that in the current environment, enterprise Retaining people is more important than recruiting people. Enterprises can take a variety of "community stay strategies" in view of the characteristics of the majority of post-80s and post-90s.

Phenomenon: raise salary 15% or difficult to recruit people?

According to statistics, in the four "shoe industry talent recruitment fair" held in Houjie labor market in October, a total of more than 250 shoemaking, shoe materials and shoe trade enterprises entered the field for recruitment. Shoemaking was the largest demand in the footwear industry, and the vacant technicians and general posts were far ahead of other positions.

Many of the 3/4 positions in shoe companies are needle drivers, bottom workers, molding skilled workers, QC and other front-line production workers. These positions can be said to be in short supply. "Now the employees are more selective, and the base salary of many jobs is raised by 15%, but it is still difficult to recruit workers."

In the past Dongguan international shoe exhibition, the shoe machine exhibition was only a supporting role more often. But at the end of this autumn's shoe exhibition last weekend, the reporter observed that the heat of the shoe machine exhibition was more than that of the shoe show.

"This may be related to the lack of workers in Dongguan shoe enterprises, and the workers can not be recruited. Enterprises can only find automated production mode."

Zhu Yulun, director of the Dongguan international footwear exhibition organizer, told a story to reporters. A shoe maker who attended many shoe exhibitions suddenly said "can't come" before launching this year. The reason is "the best and most advanced shoe machines are in stock, even the model machines are sold out, and orders are still coming, and no machines can be exhibited in a short time."

Experts: create a good community environment to retain staff

Huang Jing, marketing director of the ideal footwear industry, believes that Dongguan shoe companies are no longer able to use "recruiting people" for general practitioners but should be described as "robbing people". "Before the current shortage of labor, shoe companies can only" spread the net wide ", while" multi pronged approach "to alleviate the problem of labor shortage.

At the same time, Huang Jing said that based on the current high turnover rate of Dongguan shoe enterprises, it is more important to retain people than to "recruit people".

How to "keep people"? Huang Jing thinks that raising salary is of course a way, but at present, Dongguan shoe enterprises have little room to raise their salaries. In view of the fact that most of the current general workers are the post-1980s and post-90s, enterprises can make more efforts in the area of "community construction". "The younger generation of post-80s and post-90s generally do not like being disciplined and pay more attention to entertainment life," Huang Jing analysis. "Enterprises can release films to their employees and organize some fellowship activities in their spare time. These activities are not expensive, but the results are quite good."

Three strategies to tackle recruitment difficulties

First move

"Temporary workers" become straws

In the face of the shortage of labor, temporary workers seem to be a life-saving straw. According to the report of the labor market in Houjie, there are some labor dispatching companies in Dongguan. They are seeking cooperation with large and urgent enterprises. They can ease the tight labor force by providing temporary workers and signing contracts. There are also some enterprises in the recruitment of ordinary workers will also "hang the head to sell dog meat", called the recruitment of long-term workers, in fact, refused to sign a written labor contract with employees.

In response, Zhai Yujuan, director of the Institute of labor and social security of Shenzhen University, said that in the name of "labor dispatch" or "no sign of contract", the actual employment method of "temporary ball" is illegal.

The responsible person of Houjie labor market said that in the face of increasing labor costs, temporary workers may lead to corporate culture disorder and can not alleviate recruitment difficulties.

Second strokes

Recruiting people in different places or opening factories in different places

Recruitment to other places is another way to solve the shortage of workers mentioned in the monitoring report of labor market in Houjie. However, a reporter survey found that this practice is also difficult.

"If the mainland has enough labor force to come to Dongguan, then we do not need to go all the way to recruit them, they will come out themselves." Deng Guangde, director of the shoe factory of Shen Li, who specializes in men's shoes, said, "recruiting people from other places is an old method. It's very difficult now."

More thorough "recruiting people elsewhere" is directly transferring the production line to the mainland or Southeast Asia.

For example, the "Tai Yu shoe industry" has been recruiting for many times in the market, hoping to recruit a face master. The only non professional requirement is "willing to work in Vietnam", while the Ying Dong shoe products factory has to recruit more than 20 people, such as factory clerks, translation and car drivers, to Kampuchea. {page_break}

Third move

In order to maintain credibility, only short term list is required.

At the gathering of many exhibitors at the China International Leather Fair the night before, a Dongguan shoe company owner sighed that he had not received a long standing order for more than three months.

This exclamation aroused resonance among many colleagues at the table. In addition to the risks brought about by exchange rate factors, lack of employment is also an important factor for the shoe companies to choose "short term urgent orders" voluntarily. "If you pick up a long list, if you can't recruit people to work at that time, you will not only lose a single profit, but more importantly, lose your trust in your customers." Hengyu footwear industry, a person in charge told reporters.

Short term orders are rampant to the disadvantage of shoe companies. Short orders usually have limited profits and can not bring stable cash flow to enterprises. "This will also lead to a more firm grasp of market pricing power by foreign buyers."