Alternative Transformation: Take The Road Of "Revival" In Shoes And Clothing Enterprises In Jinjiang, Russia

　　 batched Russian businessmen Gathered in Jinjiang Shishi's leisure pants booth, inside and outside carefully looked at the Jinjiang Shishi casual pants. This is the scene of the Russian Federation light industry textile and equipment exhibition held in 2010 at the all Russian Exhibition Center in Moscow. " Fabric The feel is excellent, the version design is ideal, the sewing is exquisite, is the top quality in trousers type textile, "the Russian businessman commends frequently.

There is no doubt that China's shoes and clothing products have absolute advantages in Russia. But the Chinese trade in the Russian market has a sad past. More than a year ago, after the sudden closure of an ant in Russia's largest wholesale market, thousands of Chinese businessmen were scattered like beads.

Over the past year, the industry has said that "customs clearance is no longer a problem and the market channel is a big problem". Therefore, although our casual pants and sports shoes, leather shoes, jacket, cotton padded clothes and other shoes and clothing products have a competitive advantage, but in what way to enter the Russian market, but in Russia and Fujian businessmen still need to be discussed. After the pains of Russian businessmen, they began to seek the road of "revival".

Prospects: products still have great advantages in the Russian market.

The trade between Jinjiang Shishi and Russia can be traced back to more than ten years ago. When Russia had a Chinese "boss", there was a figure of Jinjiang Shishi merchants. "The 2004-2008 year is the peak of the export of Jinjiang Shishi to Russia. In the highest year, the export value of single shoe clothing products reaches as high as several billion. The Russian market has moisten a large number of shoe and garment enterprises in Jinjiang Shishi. As one of the earliest figures in the Russian market, Mr. Wang said that the trade between Shishi and Russia in Jinjiang was very large. "We even do some work to do Wenzhou."

"Jinjiang's exports to Russia are mainly sports shoes, jackets, cotton clothes, stone lions are mainly leather shoes, casual pants are new areas." Zhang Kaicang, chief of Jinjiang textile inspection and Quarantine Bureau, said.

Mr. Wang pointed out that Russia's domestic light industry is very underdeveloped. "Their population is so small that they are" uncertain "about this labor-intensive industry, and Russia's social welfare is also good, and Russians are not very interested in high intensity labor.

Compared with other countries, Chinese shoes and clothing products still have great advantages. As Mr. Wu, assistant general manager of Fujian's sharp import and Export Co., Ltd., a leading sporting goods company in China, said that even if a country like India has as many people as China, their shoes and clothing products will not be good for us. Take casual pants as an example, "Russian businessmen and Shishi representatives exchanged views that only China and Turkey had the conditions for the manufacture of casual pants in the world. In the past, Turkey trousers were popular in the international exhibition. Although Turkey trousers were mostly produced in European Union countries, the fabric quality was good, but the workmanship was far less than the samples brought by Chinese stone lions. A stone lion's exhibitors talked about it.

Another advantage of Shishi Jinjiang's shoes and clothing products is its price. "In Moscow's supermarket, a casual casual pants price is about 200 yuan -300 yuan, but its quality is far less than that of Shishi casual pants. If it's a clothing store, the price is even higher." The person mentioned above.

"High quality and low price" is the label of shoe and clothing products in Jinjiang of Shishi, which has naturally promoted the exuberant market demand in Russia and surrounding areas. It is precisely with the demand of the market that it attracts a group of Fujian businessmen to go to the remote Moscow.

However, the operation of Chinese businessmen in the Russian market has never been plain sailing. In the past two years, repeated seizures were undoubtedly the shadow of Chinese businessmen.

Transformation: from "grey customs clearance" to "white customs clearance"

Mr. Wang still has vivid memories of the sad past of goods being seized and the market being sealed up. But he did not want to talk about it. Now, he is thinking about the future. Is there a place for Chinese businessmen in the future?

In fact, the problem of customs clearance once plagued by Chinese businessmen has been basically solved in the course of this year. Wu said that last year's "one ant" seizure incident was a landmark event in Russia's efforts to crack down on "grey customs clearance". At present, the export of Jinjiang Shishi to Russia is basically through "white customs clearance". "White customs clearance" is actually a good thing for Chinese businessmen. The former "white customs clearance" is very slow, sometimes even half a year, and China's exports to Russia are seasonally strong. Now Russia is also reforming. The speed and price of "white customs clearance" are almost the same as the "grey customs clearance" at that time. When everyone basically chooses "white customs clearance", everyone is standing on the same starting line. Wu said that the previous worry was the vicious price competition between Chinese businessmen due to different customs clearance costs.

Last year, Jinjiang also made preparations for the arrival of "white customs clearance". Last year, 5 businessmen from Russia jointly invested in Quanzhou to set up an import and export company called "five Fuxing". According to Mr. Wang, "five Fuxing" includes logistics companies and custom brokers company. Quanzhou goods come out from enterprises to declare at the customs of China until they arrive in Russia and declare at the local customs. After that, the market sales and capital return can be done by "five Fu Xing". In general, it will not be the object of inspection.

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Although the clearance problem has been solved, the Shanxi merchants who are represented by Mr. Wang are still worried. The impact of "an ant" incident is not just about the goods being seized. "The goods have been seized, and we can earn them again, but without the market, we have no access to sales." Mr. Wang sighed that because of the absence of the market, the value of Jinjiang Shishi exported to Russia has dropped sharply this year.

"In fact, it does not mean that Russia has no other wholesale market, but no market is as big as the size of an ant and the cost is so low. Take the "Chinatown" as a case of most Chinese merchants moving away, for example, "Chinatown" was originally a retail market. After an ant was checked and sealed, a large number of Chinese businessmen poured into the "Chinatown" to turn it into a wholesale market, because the supply of "Chinatown" was in short supply, so the rent of "Chinatown" was also rising, which is much higher than the original "ant". Mr. Wang said that in addition to the "Chinatown", other markets scattered by Chinese businessmen are also the same. For this reason, some Chinese businessmen have to stay away from Moscow and go farther into other countries' markets.

At the same time, it is not optimistic to rebuild the market. Mr. Wang said Moscow is also promoting the construction of the market, but most of them are in the market. The people who built the market in Russia first took the money from merchants and started building the market. It was hard to predict whether the market could be built, but many people were also run away.

Exploration: semi-finished goods export to local reprocessing

Although the road ahead is full of brambles, but in Russia and Fujian businessmen, they do not give up the market lightly. Some people are waiting for the situation to be clear. Some of them are moving away from other markets. Some people are still trying hard. Semi manufactured exports, independent brand exports, local division of labor companies and product grades are not always successful. But how much brings new hope to Russia.

Among them, the export of semi-finished products is a more common practice in the past two years. "Semi-finished products export is to set up processing plants in Russia or cooperate with them to ship the semi manufactured products made in China to Russia for final processing, and to sell them with labels made in Russia, so as to legalize the products made in China and avoid" grey customs clearance ". Mr. Chen said that at present, the main significance of semi-finished exports is that it can largely reduce the cost of customs clearance.

However, it is necessary to find cooperative partners in the locale. It is hard for them to run factories in Russia alone. There are too many unclear local relations in Russia. "Some of our products are exported to semi-finished products. The key point here is to find cooperative units that can get labor quotas, which is equivalent to our factory. Because Chinese laborers can only stay there for three months, they will always be replaced, the cost will be high and the quality will be unstable, so we must find a cooperative unit that can get more labor quotas. " But Wu's chief executive also pointed out. As the foundries are not many and the cost is not low, the export of semi-finished products is only a way of trying, and will not become the mainstream.

In addition to semi-finished exports, sharp also tried to set up branches in the local way as its marketing channel. "Our branch offices are also working with locals. They are equivalent to our first tier agents, who have their own retail sales channels." Wu said that Russia's shoes and clothing products have many marketing formats. They are not like the majority of Chinese products through the wholesale market, but through the branch, then enter the shopping malls, retail stores, shoes and clothing Supermarkets, so as to enter the vast market in Russia.

It is reported that the shoe and garment enterprises in Jinjiang, Russia, based on this sub company mode, are only successful. Wu said that the cost of this method is relatively high, because the procedures are complete and standardized, and it is necessary to make a tax payment and tax payment. Moreover, finding such partners is not easy. Most of the merchants in Fujian still lack confidence in Russian businessmen.

Raising the grade of products and increasing the added value to meet the high cost of doing business in Russia is an unanimous endorsement by the industry. Ding Zidi, deputy general manager of Di Xing shoes and Plastic Co., Ltd. has said that in recent years, the products of Shishi Jinjiang enterprises are constantly improving, the quality and price is high, and the profit rate will be higher. Therefore, they can not only store goods in other areas where the rent is slightly expensive, but also enter the local high-end shopping malls, stores and other markets, so as to reduce the risk of being checked.

But most people in the industry also say that although some companies try to fight their own brands in Russia, the Russians have already recognized the international brand. Independent brand A lot of investment is needed, so this is not the right time. "Although we will not invest a lot in our own brand, we have taken it as a long-term plan." Wu is still full of hope for the future of the Russian market.

Noun interpretation

"Grey customs clearance"

At the beginning of the collapse of the Soviet Union, Russia was in urgent need of importing cheap goods. In view of the cumbersome customs and customs duties of the customs and Excise Department, the Russian Customs Committee allows the customs clearance company to handle the import business for the shippers in order to encourage imports and simplify customs procedures. These companies, together with customs officials, have cleared the entire aircraft of goods by parcel clearance. Later, the way of customs clearance was extended to shipping, iron transportation and motor transport, collectively referred to as "gray customs clearance".

Background review

　　 "An ant" incident: the Cheel Guizo J J Ki market was formed in the early 90s of last century, and it was Moscow's largest wholesale market for clothing, shoes and hats and other commodities. It also radiated Russia and other CIS countries. This market is a "gold rush" for many Russian businessmen, and also a famous Chinese commodity distribution center in Russia. China used to call it an ant. In September 2008, Russian officials raided the Asian market in one of the two major markets in the Cheel Guizo J J Ki market on the grounds of cracking down on "gray customs clearance", sealing up the daily necessities of shoes, clothing, socks and so on in Chinese warehouses. Among them, hundreds of enterprises were involved in Quanzhou, and about 400 million dollars were seized. In June last year, Russia completely closed the Cheel Guizo J J Ki market. Then, a fire caused the destruction of thousands of Chinese businessmen in the market.