Single Wave Heating "One'S Economy"
Single people heat up "one person"
Economics
"
- Pizza Hut pushes a single pizza, Zhang Sheng Kee sells old duck cups, but financial experts believe that "one's economy" is not economical.
From the annual singles day, less than a month in November 11th, the single group is already ready to make a move - not to find the other half, but to make a person's life better.
A businessman on the side of the dark side laughs and laughs.
Business opportunity
。
No, the single pizza in Hangzhou restaurant is coming out, and the time when a pizza has to be finished by Gang Gang is over. Zhang's old duck pot has also made a single share.
According to statistics, at present, single men and women in Beijing and Shanghai have already broken through 1 million people, and China has rolled up fourth singles tides.
The wave of singles, while worrying more parents, has caused a "single economy" boom.
One can also enjoy the old duck pot.
Zhang Sheng Chai, an old restaurant in Hangzhou, has 18 yuan per share of the old duck cup. There are four or five pieces of duck meat and ham in it. For single Xiao Ke, there is little trouble in finding a meal.
"Order an ordinary duck pot, there is a big pot, it is estimated that only four people can eat it well.
The old duck cup solves this problem. "
Mr. Zhang, general manager of Zhang Sheng, said that at present, all the stores in Zhang Sheng Kee have sold the old duck ducks, but the sales of the Mixc stores are the best.
In the view of Mr. stem, there are more restaurants in the mall, and the "old duck pot" pformed into "old duck Cup" is also catered for the needs of single group.
"In the Mixc store, the sales volume of old duck cups is 30 to 40 per day."
In addition, pizza hut also pushed the single pizza.
"28 yuan set meal, customers can choose personal iron plate crisp chicken pizza or super supreme pizza."
In the Pizza Hut restaurant on the Wulin Road, Gina, a single friend, occasionally goes to enjoy a pizza alone.
"Before, pizza can only be big.
If you can't finish it, pack it home and send it to the microwave oven.
Not only bad taste, but also two days' pizza and no enthusiasm. "
business
Urgent promotion of single person packaging
In the Huanglong office area, a 24 hour convenience store can be seen everywhere.
In convenience stores, there are more and more customers holding boxes and holding drinks in one hand.
A large proportion of them are "single" who spend all day.
8 yuan / portion of vegetable dish, single Chen Xu can eat two meals a day.
"Breakfast is a salesman's egg yolk meat dumplings and milk, lunch in fish flavored pork and green vegetables in a row of rice in two, and two for dinner."
Chen Xu said, "so, many times, as long as it is time to eat, I am in the convenience store."
In order to make the single people more comfortable, the convenience store's purchase also has to pay attention to.
A convenience store staff told reporters: "small Bailey sweet wine, a bottle of 375 milliliters, just a person's quantity; chew dry chew crisp snacks, 200 grams are just good."
In supermarkets such as Century Lianhua, Huarun Wanjia and Tesco, reporters found that services for lazy bachelors are everywhere.
Single chopped Hami melon, pitaya, durian and Cherry Tomatoes are always placed on the shelves near the checkout counter, with forks and toothpicks in the plastic film box.
"The price of fruit is always higher if we cut the washing process more, but I am less embarrassed than a person can't eat."
Single MO CHAN rarely pays attention to price tags on fruits.
Until one day, "MO CHAN" accompanied her mother to go shopping in the supermarket to discover that the price of the ordinary pitaya market was about 5 yuan /500 grams, after cutting, the price was as high as 9.8 yuan /500 grams; and 2.9 yuan /500 grams of Hami melon was cut into plastic pallets, wrapped in plastic wrap, and sold twice as much.
"Single" refrigerators only "5 big pieces".
The growing popularity of singles has also shown a different consumption demand from the dual economy, and businesses are also willing to design targeted "living volumes".
"The refrigerator we designed for singles is smaller and smaller, like a locker."
Chen Lei, the Limited by Share Ltd of Hangzhou Hua RI refrigerator, said that the 47 liters and 91 litres of single door mini refrigerators launched in the household appliances market have captured many single people's hearts.
"In recent years, sales and production of small refrigerators have increased."
For many singles, the two big boxes, two fresh fruits, and 1 bottles of ice drinks are enough.
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The reporter learned that 47 liters of small fridge are only 500 yuan, and 91 liters of refrigerators have designed a 0 -10 - C freezer, and the price is no more than 1000 yuan.
In addition, only 4.5 kilograms of small displacement washing machines and small dishwashers that can only be fed into two or three bowls have landed in the appliance store.
Sales are good. Singles are buying.
Financial experts say: single is not economical.
As a single person, the focus of spending is on itself. Will it save more money than the double economy that needs to please the other half and support a family? But according to the latest research data, singles spend more than 5000 pounds a year in Britain.
Under the guidance of financial experts, reporters counted out an account.
For example, in the urban area of Hangzhou, a small 30 square meter apartment is required to pay 1000 yuan per month, while a double room for 40 to 50 square meters of rental housing may be as long as 1500 yuan / set, and only 750 yuan per person per month.
Obviously, two people are more economical.
For example, the price of "one vegetable and one soup" can be controlled at 30 yuan, and one person has enough to eat, and only one additional 15 yuan dish and two dishes and one soup can make two people full.
Accounting, a person to eat to spend 30 yuan; two people eat a total of only 45 yuan, of course, two people are cheap.
Guo Haibo, financial manager of Minsheng Bank, has received many financial planning for 5 years and 10 years of single people, but there are too few cases of single life.
"If customers choose to be celibate, more money should be invested in the pension industry, including nanny and medical expenses.
From this point of view, it is far higher than ordinary families.
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