15 Years Behind &Nbsp; How Can Chongqing Style Clothing Be Launched?

The seventh China Chongqing International Fashion Festival, which was hosted by the Chongqing municipal government, has just come to a successful conclusion. The costume festival attracted 239 enterprises from abroad and home. The contract amount of the fair was 1 billion 300 million yuan, and the scale of the exhibitors and the signing amount reached a new high.

In the past 6 years, though Chongqing garment industry We have made rapid progress, but the proportion is relatively small in the whole country. In this regard, Chen Shangfu, Secretary General of Chongqing garment industry association, has a clear understanding. He said that the clothing industry in Chongqing is 15 years behind the developed coastal areas, and there is a big gap between garment enterprises in terms of design talent, market cultivation and brand building. According to the statistics of China clothing association, about 40000000000 garments were produced in the whole country last year, and less than 2% of the garments produced in Chongqing accounted for the whole country.

Industry matching is the biggest bottleneck

Under the background of industrial transfer, the trend of garment industry transferring from coastal areas to the mainland is becoming clearer. Many foreign trade firms are bringing orders to Chongqing. However, due to various historical reasons, the clothing industry in Chongqing is at a low level of competition. An obvious weakness is that there is no complete supporting system.

"We do not worry about orders, but there are no supporting enterprises." The head of a children's clothing enterprise in Chongqing said that in fact, Chongqing did not form a complete industrial chain. "My clothes are made in Chongqing, zippers are shipped from Yiwu, and fabrics come from Guangdong. For example, a zipper can only be sold for a few cents in Yiwu, and it will cost more freight to Chongqing. " Actually, it is not the freight but the time that makes her headache. Garment production has always been a race against time. Every season, when new products can be hung up to consumers in the first place, who will occupy the "commanding heights" of the trend.

"Coastal clothing industry is strong in its supporting chain, in fact, outsiders feel that Chongqing's clothing is very fashionable." Tang Juncai, executive vice president of Chongqing Garment Association, said that the clothes designed by Chongqing are not exported to the coast from style. Because there are a large number of fabric production enterprises along the coast, the new fabrics developed are also purchased by local enterprises for the first time. "And we can only see people using new fabrics on new products, and then follow up."

Because the industry chain is not perfect enough, some enterprises even face the fact that they dare not pick up their hands. For this reason, people from all walks of life say that the clothing industry in Chongqing is facing a good opportunity. As long as the brand, design, service and industrial clusters are working hard, the Chongqing garment industry can establish its position in the industry. {page_break}

Achieving breakthroughs in four aspects

Facing the huge gap with the developed areas of coastal garment industry, Chongqing style clothing How can we catch up?

Jiang Hengjie, consultant of China Fashion Association, believes that in order to make the garment industry strong, there must be four ways. Breach - industry chain, technology, service and differentiation. This is not only the clothing industry in Chongqing, but also a breakthrough in the future of China's garment industry. In the industry chain, we should not only vigorously build the supply and marketing network, grasp the channels, but also break through the upstream of the industrial chain, divide the soup in the international raw material market, and grasp the lifeblood in our own hands. In science and technology, we need to invest more, not only in the design of clothing, but also in the production of new machines. In terms of service, do not stare at the cost from the eyes, but study the requirements of the customers. In terms of differentiation, we should not only pay attention to the differentiation of overseas markets, but also see that in the vast domestic market, the two dimensional structure of urban and rural areas should be differentiated, such as designing corresponding products for the rural market.

Chen Shangfu believes that the clothing industry in Chongqing has to catch up with the coastal areas. In addition to government support and market guidance, enterprises must take the road of differentiation. Create New distinctive roads.

"Matching business, trading platform... Without huge industrial clusters, these are empty words. Tang Juncai, executive vice president of Chongqing Garment Association, believes that Chongqing clothing must promote industrial development through cluster effect. He said, the current situation of Chongqing clothing is a brand is a dragon, each of us as a matrix, scattered. Once the industrial cluster is formed, it will certainly attract the entry of raw material manufacturing enterprises and equipment manufacturing enterprises, and solve the matching problems thoroughly.

Li Kailuo, President of Guangdong Fashion Industry Research Institute, also said that the Chongqing style clothing is still in a state of shock, with many shrubs and few trees. He said that Chongqing clothing can first consider taking regional development as the first step, making regional brands, and lagging behind in some aspects. The Chongqing Chongqing faction's clothing ship is small good turn around, carries on the technical transformation to the factory, enhances the original ability, holds the present 80's, the 90's market, Chongqing can have the possibility to realize the bend to surpass completely.