Wenzhou Shoes Seek Product Differentiation &Nbsp; Enter Overseas Emerging Markets

November 4th, Curacao Island, Lesotho, East Timor...

According to Wenzhou customs statistics, in 1-9 months of this year, our total exports to Europe and North America and other countries and regions totaled US $6 billion 150 million, up 30.79% from the same period last year, accounting for the same period.

In 1992, the export market of our city was limited to 49 countries and regions, such as Southeast Asia, Western Europe and the United States.

In 1998, foreign trade shoe manufacturers and other enterprises took footwear products to the Middle East, South America and Africa by participating in various trade fairs held at home and abroad, establishing trade teams and setting up trade windows outside the country. The export countries and regions increased to 121.

Last year, the export market of our city has been spread all over the world in 201 countries and regions.

Touch customers' temper.

Entering the new market, foreign trade enterprises are confronted with insufficient information.

Because the local tax system and consumer custom do not understand, it is easy to enter the trade trap.

It is a challenge to develop and produce marketable products according to local consumption habits.

"Exporting to the emerging countries, we choose to cooperate with local overseas Chinese."

Hu Zhongming said, because consumption habits, purchasing power and other factors need to spend a lot of energy to pre research, so they will choose to cooperate with strong Chinese trading companies, business communication is also more convenient.

Tamar shoes exports to South America this year to 4 million US dollars this year to October.

According to foreign trade manager Cai Linqiong, the South American market is an exclusive agent from a trader in Panama. It involves more than a dozen South American countries, including Honduras and Guatemala, and PU shoes are the main export shoes.

"We have worked with traders for many years and are very confident in his strength."

Cai Linqiong said.

Xiao Chen, a foreign trade member of a trading company in the city, told reporters about the skills to expand the South American market. He said Chile and other South American countries are very fond of durable goods, so long as they think the quality is good, they will not care too much about the price difference.

At the same time patience is very important, because South Americans are generally good at bargaining, and the negotiation process will be long and difficult.

In addition, our overseas Wenshang marketing outlets set up regional sales headquarters, franchised stores or trade representative offices in order to open up direct channels of trade with the international market for Wen enterprises.

In June this year, the Wenzhou clothing trade representative office first chose Italy Marche to set up points.

At present, the warm clothing trade marketing points in the United States and Turkey are also being actively prepared. It is expected to open three to five in the near future.

Seeking product differentiation

"A few years ago, through the offices in Dubai, the products radiated from many countries in Africa, the Middle East and other places, but this year's situation is not optimistic."

Cai Linqiong said that because local consumers are more interested in cheap low grade shoes, they have gradually withdrawn from the market.

"South American customers have larger orders, but they require more patterns and colors."

Cai Linqiong said that customer orders for a single color style only need two hundred or three hundred pairs, while the American customers have a basic shipment of more than eight hundred pairs.

"Where there are wars, there are orders, so there are always fringe countries in Africa."

Kangle, chairman of Zhejiang Group Import and Export Co., Ltd., Bai Zhihe, said Kangle group has a long-term procurement contract with the UN peacekeeping force.

{page_break}

As early as 2006, the White River became the first Chinese businessman to enter the procurement department of United Nations Headquarters. After rigorous technical examination and qualification, they finally won the hard won contract.

Customs officers in Wenzhou suggest that when entering unfamiliar new countries, they should pay special attention to whether their products have local market and competitors' situation, accurately locate their own product advantages, find the local differences in products, do market research in advance, and do not blindly follow up emerging markets.