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Tongxiang Chau Spring Silk Quilt Enterprises Actively Respond To "Quality Disturbance"

2010/11/4 11:08:00 35

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Tongxiang Silk Quilt Enterprise Quality Disturbance Self-Discipline Proposal

"In the name of" life ", we feel that" quality is life ".

October 31st, Jiaxing

Tongxiang

Enshi, silver sang, silk garden, Tengfei, Warner, and Fung Bang 6 cities in zhouchou town.

Silk quilt enterprise

Urgent issue to the whole industry

Self regulatory proposal

The whole industry must start with good faith management and promote the healthy development of the industry.

Subsequently, the local more than 200 business executives compete to sign the proposal and make solemn promises.

Just a few days ago, CCTV's economy Station exposed some quality problems of some silk production enterprises in Tongxiang.

For a time, the credit crisis caused by the silk market being shoddy and the chemical fiber posing as silk floss has become the focus of consumer attention.

In recent years, Tongxiang's silk floss has been developing rapidly, and a relatively complete industrial chain has been formed, which includes silkworm breeding, cotton making, production and sales.

However, because silk production technology is simple and the entry threshold is low, the whole silk industry does exist such problems as small scale, good quality and bad quality, and inadequate marking.

Therefore, "

Quality storm

The emergence is not accidental.

It is gratifying to note that the silk quilt enterprises in Chau Quan Town, after a painful decision, are making efforts to turn this crisis into an industry standard opportunity.

"We have our own silk floss in the 27 shopping malls in the country, but since October 28th, sales in various stores have dropped by 50%, and many customers just don't buy them.

In fact, our product is not exposed to any problems mentioned in the program. "

Obviously, for Tongxiang Warner silk Household Textile Co., Ltd., Zhang Guochun, the negative impact of this credit crisis has already appeared, but this has strengthened his determination to increase brand publicity.

"This also reminds me to strengthen the shopping guide demo and regain the trust of consumers.

For example, there are two large zippers at each end of the quilt for consumers to browse and fill the silk floss freely.

Zhang Guochun said that since the quality of their products is excellent, they are not afraid to take them out.

It is not impossible for bad things to turn good. Zhang Guochun's idea coincides with Zhu Jinmao, President of Zhejiang silver sang silk Home Textile Co., Ltd.

"Before, the whole market was mixed up, but the consumers in the market often ignored the quality rather than the price.

Companies that are well regulated are facing great pressure. "

Zhu Jinmao told reporters that after this incident, silk industry in Chau Quan town will be accelerated to shuffle, and a batch of inferior enterprises will be eliminated.

Once silk floss is liberated from vicious market competition, large scale and heavy quality enterprises are more likely to become bigger and stronger, thereby driving the virtuous circle of the market.

At present, enterprises actively take the road of brand. "Silver sang" has won the title of Jiaxing famous trademark. The next stage, the company will further improve the level of technology and expand the high-end market.

Over the past few days, Chau Chun town's silk and silk quilts have been awarded a self-discipline rule of silk clothing and clothing industry issued by Chau Quan silk quilt Industry Association.

It is clearly stated that in the selection of silk stuffing and cloth, we must resolutely refrain from inferior quality, not stealing, and not mixing other fibers.

At present, the quality inspection of silk has been initiated by the local city government. The two time the enterprise has been found to have quality problems, it will be removed from the trade association immediately and announced on the Internet.