The Wisdom Of Controlling Capital

　　 capital It embodies a kind of social relationship, and the back of capital represents man. Capital, no history, no country, no faith, only the impulse of interest, desperately copying itself. People who are masters of capital have their own history, their own country and their beliefs.

The term "capital" comes from Latin, meaning "head" and "head". Our ancestors told us that only by using our brains can we find capital, grasp capital, create capital, promote capital appreciation, enjoy capital gains, and guard against the disadvantages of capital.

From spontaneous capital consciousness to conscious capital consciousness

Many private entrepreneurs in China are born with "grass roots" and are not highly educated. They have not received systematic undergraduate training in universities and have no knowledge of capital. Not only do not understand, but also very inconsistent. However, the situation forced, and finally had to go public.

It has been observed that for those entrepreneurs who have been trained in universities, their capital consciousness is easy to cultivate, because their capital consciousness has begun to cultivate and germinate in the four years' big schools. But for those entrepreneurs who are born and brought up by farmers, and finally depend on the entrepreneurs, their capital consciousness is relatively hard to cultivate, especially those older entrepreneurs. "Perhaps the contact between enterprises and capital is not the mission that our generation should accomplish, but the mission of the next generation" is the typical expression of this mentality.

The author has contacted a company that has entered the track of listing. The leader of the local government told me that for the listing of this enterprise, they worked hard, put facts and reasoning into practice, and even sent entrepreneurs to the training courses of capital operation and listing in big cities, which widened their vision. It took more than three years to cultivate their boss's capital consciousness.

The listing of enterprises should have been voluntary and spontaneous, but "one". enterprise It can only grow within the thinking space of entrepreneurs. The growth of an enterprise is limited by the thinking space that its operators can achieve "(Drucker, a famous management scientist). When the bosses are affected by the limitations of their vision, the local government is also necessary to take the lead and service in order to widen the vision of the business owners. In the era of increasingly fierce competition and rapid development of science and technology, mastering certain capital market knowledge and having a certain sense of capital has become an essential quality of entrepreneurs, otherwise it will easily be eliminated in competition.

The conflict of capital is not only Chinese, but also foreigners. Many foreign scholars have found that "new forms of ownership derivation (such as mortgage endorsement bonds) may help to form additional capital, but they will also make people's understanding of economic life more difficult. Moreover, people always prefer to accept the image of the laborers who often appear in murals in the former Soviet Union and Latin America, sweaty in the fields or operate machines, rather than in the virtual world of computers, dealing with the capitalists of ownership vouchers, shares and bonds all day long." But it is undeniable that a cruel reality is that the capitalists who deal with ownership certificates, shares and bonds control the country and even the international economy. The farmers who are sweating in the fields and the respectable workers who operate the machines are increasingly marginalized and impoverished, and the wealth is coming to the "capitalists" more and more.

So for capital attitude The proper way to do this is to get in touch with knowledge, from cognition to familiarity, from familiarity to acceptance, from acceptance to proficiency, and turn it into our tool, controlled by our wisdom. Of course, any tool has two sides. If we master it badly, it will sometimes hurt us. Just as weapons will become tools for killing people, capital sometimes will. The key here is to constantly improve our capabilities, not simply to exclude them.

Entrepreneur's capital consciousness must be sublimated from passive or spontaneous to conscious. Only by doing so can entrepreneurs be mature.

From asset management to capital management

From the perspective of economic development history, it is inevitable for entrepreneurs to develop from asset management to capital management. This is because asset management is a mode of operation corresponding to the industrial economy and the real economy. Capital management is a way of operation corresponding to financial economy and virtual economy. At this stage, the industrial economy has developed to the stage of financial economy, and the real economy has developed to the stage of virtual economy.

In the stage of industrial economy and entity economy, asset management is not required, and capital management is not required. Entrepreneurs ensure the continuation of the enterprise's reproduction process, and also ensure the increment of capital. However, in the stage of financial economy and virtual economy, the existing business concepts and behaviors are facing new challenges. If asset management does not evolve to capital management, there will be no future.

Many entrepreneurs are deeply aware of this. Guo Guangchang said: "if we want to bring together the strength of growth, we must converge the power of capital." He said: "many local entrepreneurs can't accept" playing with money ". They feel that they still work to make money more dependably, and that money is too risky to play with money. Such a concept needs to be changed. If there is no vision and no entry in this round of capital market, you may be a notch lower than others in the past. Ma Yun said: "businessmen's greatest ambition is to put their company on the market."

But capital management can not be separated from asset management and industrial operation. Guo Guangchang said: "in the process of enterprise development, we must take industry as the foundation, and capital as the thrust." "A lot of people see that we know very well about financial technology and know the capital market well. In fact, if the capital market leaves behind Fuxing's hard work to cultivate these industries, we must go all out to create profits, and take pains to step up our management step by step. Will the capital market recognize us?" Wang Li Cheng said: "we regard capital as a means, not an end.

We are only using the platform of capital market of listed companies to integrate our industries. We do not have an idea of quick success and instant benefit, and we hope to seek an asymmetrical interest or short-term interest in the process of capital integration, and we will not do so.

From asset management to capital operation reflects the changes of the times. Entrepreneurs should keep pace with the times, keep learning and constantly improve their capabilities.

From the representation of capital to the essence of capital

The appearance of capital is sometimes terrible. It will cause financial crisis, destroy a country's economy, make the people live in poverty, make the poor poorer and the rich richer. Capital is poor and rich, where there is profit, capital flows to where.

Capital has no feet, but it is the fastest animal in the world. The most prosperous financial center is the capital surplus, which pushes up the price of all assets, while the poorest small village has no capital.

But this is just the representation of capital. Capital, no history, no country, no faith, only the impulse of interest, desperately copying itself. Napoleon said, "capital has no country". Guo Guangchang said, "capital itself is like our ball and our rod. It is immovable, and it has no character in itself." Thomas Aquinas said, "the movement of the arrow depends entirely on the archer." Marx said that capital embodies a social relationship.

As the controller of capital, he has his own history, his own country and his beliefs. People should not only have the impulse of interest, but also have the courage to shoulder the social responsibility. Guo Guangchang said: "capital innocent person is guilty, capital itself has no character but human character." The source of the financial crisis is not the capital, but the greed, fear or overconfidence of human nature. It is not capital, but the controller of capital. The "Matthew effect" that causes the difference between the rich and the poor is not capital but the institutional environment for capital survival. Therefore, in order to improve the effectiveness of capital, we must first enhance the character and morality of the people, enhance the social responsibility and transparency of enterprises, especially financial enterprises, cultivate the conscience and sense of responsibility of financiers, investors and entrepreneurs, and punish all kinds of breach of trust, illegal activities and criminal acts by law enforcement.

Capital embodies a kind of social relationship, and the back of capital represents man. Guo Guangchang said, "we seem to represent capital. Actually, behind capital is people. We seem to be making investments. We put the money together, but behind the money is people. We put people together. So, to be a successful investor, first of all, learn to be a person, not just rely on your intelligence. Playing capital requires wisdom, not intelligence. There are many traps and fraudulent practices in the capital market. But the fraudsters will not come to a good end in the end. It seems that you are designing traps for others. In fact, you are designing traps for yourself. Remember, it is the first thing to survive in the capital market and to behave correctly. This money can not be earned, but it can not be patronized to make money and ignore its future. In the capital market, risk control is always the first priority.

　　 It is precisely because the back of capital represents people, so investing is actually fighting against human nature, and we must overcome human weakness. The first weakness of human nature is greed. Guo Guangchang said that "to earn 7 cents in every business, not to earn 10 cents" is a good warning. The second weakness is cowardice, fear or overconfidence. When the stock market falls in a mess, people often lose confidence and are surrounded by fear and dare not enter the market. Others fear, you are more afraid. When the stock market rises and everyone makes money, people tend to be overconfident and think that they will continue to rise, surrounded by optimism, unwilling to withdraw and enter the market. Others are optimistic, you are more optimistic. Forget the good fortune and bad luck. The most high day of the stock market is when the crisis is coming. Guo Guangchang said: "when everyone says this industry is not working, you should be good at finding opportunities. Everyone is saying that when the industry is good, you have to be prepared to quit. " "We can not know where the lowest point is, but we need to know where the relative low point is; we cannot know where the highest point is, but we need to know where the relative high point is. We must have this rational thinking ability. We should buy at a relatively low point and sell at a relatively high point. " This is very worthy of our study.