Homogenization Era: &Nbsp; &Nbsp; Shoe Enterprise Innovation Journey To Guard Against 3Q War

November 5th hearing

The "3Q" incident seems to come quickly, but the underlying reason for this is that the two companies monopolize the market and expand their territory.

Hu Gang, a legal expert, said Tencent QQ and 360 had more than 1/2 market share in their respective fields, all of which constituted monopolies. The two companies should encounter antitrust investigations in the future.

Professor Huang Wushuang, vice president of the school of intellectual property, East China University of political science and law, said that the current conduct of the two parties was first suspected of violating the fourteenth provision of "Anti Unfair Competition Law" that the operator should not fabricate, disseminate false facts, damage the commercial reputation and reputation of the competitors.

"If the contents of each other's accusations are not true, they constitute unfair competition to denigrate goodwill."

Unfair competition is the embodiment of contradiction sharpening. It will cause bad effects on the healthy development of the industry and even the social rights and interests of citizens.

For example, before the "Mengniu libel door", "precocity" and so on, the eventual consumers do not seem to see the truth.

A fire woke China

Recall the incident of burning shoes in Elche in September 2004, making Chinese shoe enterprises engraved on the mind.

Elche is known as "European shoe capital".

But with the rapid development of the Spanish economy, labor costs began to rise, shoe factories began to move outward, and some Spanish manufacturers moved factories to Portugal and other cheaper labor countries.

At the same time, Chinese shoe traders began to move in and brought cheaper shoes.

This is the source of Spanish anger.

Spain produces a pair of sneakers at a minimum price of 20 euros, but the Chinese produce the same sneakers of only 3 to 4 euros, or even 2 euros.

According to reports in Spanish local newspapers, the number of unemployed workers in Spanish shoe factories increased sharply as a result of the large number of Chinese shoes. In 2002, 12 Spanish shoe factories went bankrupt in Elche, and 14 in 2003, 2004 in the first 7 months of 2003, and more than 1000 workers were unemployed.

Although this is an extreme event, it will not be an isolated event after China's accession to WTO.

Xiang Bing, President of the Yangtze River Business School, said: "the development of China's manufacturing is mainly dependent on substitution and low cost.

So our success, to a large extent, is based on the destruction of existing enterprises. "

Wenzhou entrepreneurs began to reflect.

They find that their advantages are exactly the same as their disadvantages after going out of the country: they can be turned into inferiority after being brought to the top by the advantage of low price and good quality. In the domestic market, the mode of production, supply and marketing can be ignored and even resentment.

Shoe enterprises open innovation journey in Post Crisis Era

With the globalization and integration of the economy, the competition of various industries has entered the stage of white heat. Under the temptation of the big gold market in China, more and more gold rush people are coming.

Nowadays, Chinese enterprises have to face not only local competitors, but also challenges from foreign enterprises.

Survival of the fittest, survival of the fittest market rule is to push all enterprises onto the cusp.

Especially in the footwear industry with huge potential, the endless competition of brand products has made the competition between shoe enterprises increasingly fierce. The more and more serious homogenization phenomenon has eclipsed the brand products that originally had strong competitiveness, but ironically, foreign brands rely on the unique marketing advantages in the market.

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I do not know when to start, the domestic shoe industry has created a bad atmosphere, many shoe enterprises imitate the phenomenon of follow suit, whether it is the product image, market positioning or marketing mode, almost the same.

Ignoring the sales terminal also makes the brand unable to communicate well with the market, which makes shoes enterprises lose the connotation and characteristics of their own brands, and also lack the shopping experience that attracts consumers.

Therefore, the brand shoe enterprises must enhance their competitive strength by operating and upgrading their brands through innovative ideas and terminal improvements, so that shoe manufacturers can take the lead in the market.

Actually, trade friction is an unfair competition, which not only damages the interests of enterprises, but also damages the interests of consumers.

At present, domestic shoe enterprises have experienced the baptism of financial crisis. Under the background of soaring raw material prices and soaring labor costs, they began to embark on a vigorous road of brand building and embarked on the road of independent innovation.

Because price is also a monopoly to some extent, it is fundamental to have core competitiveness.

However, attention should be paid to protecting intellectual property rights and preventing unfair competition on the road to innovation.