Raw Materials Have Risen Sharply And Clothing Export Orders Have Been Reduced.
Because of the huge rise in raw materials represented by cotton, China's textile and garment enterprises have become the fiercest "Warriors" in the 108th Canton Fair, and generally raise their prices by about 30%, accompanied by a decrease in the number of buyers and export orders.
Yesterday, at the closing press conference of the Canton Fair, the commercial counselor of the Ministry of Commerce of the Ministry of foreign trade, the commercial counsellor, pointed out that the cost pressure of the current textile and garment export enterprises is relatively large, and the situation is quite special. The state has been concerned about the problems faced by the industry, and is constantly taking measures to safeguard the steady development of the textile and garment industry and increase the macro regulation and control of cotton.
At the beginning of this year, the spot price of domestic standard cotton was about 15 thousand yuan / ton, rising to 18 thousand yuan / ton in September.
"Recently climbed to about 30 thousand yuan / ton, and even some enterprises reflect high-grade cotton has risen to 40 thousand yuan / ton."
Wen Zhongliang analysis pointed out that there are several reasons for the high cotton prices. On the one hand, there is a gap in China's cotton demand. In view of the domestic cotton failure, the Ministry of Commerce has adopted measures to increase cotton imports at the beginning of the year, but the output of major cotton producing countries in the world has not been reduced.
On the other hand, it is the speculation of the hot money to the cotton, from the capital of the real estate withdrawal and the overseas funds that the renminbi appreciation goes in to raise the cotton price together.
Wen Zhongliang also talked about the fact that Chinese exporters are getting angry at both ends.
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Market demand is slowly recovering. Buyers are also worried that the rise in Chinese manufacturing prices will affect local sales, and the other is the rising cost of domestic raw materials and labor, as well as exchange rate and energy saving and emission reduction factors. Next year, it is difficult to achieve "retaliatory" growth this year.
First textile network analyst Wang Qianjin said cotton prices rose nearly 10000 yuan in almost a month or so, and such a rapid rise in prices, in addition to 4 million tons of cotton shortfall, this internal cause, there must be a large number of hot money this external cause is fueling, which has great damage to Chinese textile and garment exports, the cost bearing capacity has reached the limit, if not raise the price, it simply can not bear.
Many textile and garment export enterprises generally believe that cotton prices can hardly be reduced in the short term, and even do not rule out the possibility of continuing to rise. Therefore, the attitude of raising prices at the Canton Fair is very firm, preferring to give up orders and unwilling to make concessions on price, and have adopted other ways to digest cost pressures.
Lin Yan, manager of the cotton textile department of Hangzhou light industry craft textiles import and Export Co., Ltd., said that the export price of the Guangzhou Fair was 30% higher than that of many customers, and some customers could pfer their orders to Southeast Asia. The volume of purchases decreased. Next year, the export orders were not clear, but the price could not be raised. Next year, cotton prices might go up.
Cotton is one price per day, and Zhou Jinsong, President of Guangzhou wheat Europe Garments Co., Ltd. also encounters.
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The confusion, but he gradually explored the way to deal with it. By inviting the designers in Paris to strengthen the clothing design, the exhibition clothing was all the latest fashion in Europe and America, attracting the eyeballs of European and American customers at the Canton Fair, and the relative success of the price increase.
"The price of one item is more than 20 US dollars, which is at least 40% higher than that of the general OEM OEM, but it is still 50% cheaper than that of the European and American real estate, and the customers are willing to accept it."
Zhou Jinsong said, "the design adds additional value and details, such as adding a belt to the clothes, which will increase the price by 30%."
Deputy general manager of Guangdong Silk Textile Group Zhu Ming Yi Speaking of this year, the cost of raw materials increased by 20%~30%, of which cotton rose by 95%. Because of the stable cooperative relationship with some large customers, orders and profits can also maintain steady growth, and the company is also expanding its own brand sales.
Shen Quanfang, deputy general manager of Shanghai new textile import and Export Co., Ltd., said that the enterprise could deal with the price rise of cotton by developing new materials and new products, and the newly developed fiber could save about 9000 yuan per ton.
Liu Jianjun, spokesman for the Canton Fair, said that in recent years, enterprises have continuously strengthened investment in brand cultivation and design innovation. They have attached great importance to product research and development and green environmental protection concept, and the trend of change from OEM to ODM is obvious. The bargaining power of this company with independent intellectual property rights, independent brands and independent marketing enterprises has been significantly enhanced, and the turnover of brand products is better than that of general merchandise.
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