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Save Money For Shopping Month &Nbsp; &Nbsp; Beijing Shopping Mall Department Store Sales Promotion.

2010/11/6 14:24:00 103

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The weather is cold and warm. It's too cold to take off the autumn clothes, and it's too heavy to put on winter clothes.

So some people will think about how to spend the money before shopping; of course, many smart consumers know how to make decisions.

Because autumn and winter shopping season

Market

Ushered in a new sales stage - season end favor, which is not only a

business

The way to promote sales is also an opportunity for customers to get tangible benefits.

The author found that in November, the benefits of golden nine silver ten were extended, and the low discount and activity were the highlight of this month.

brand

The winter clothes also join in a fun trip.

November is another month for us to save money for shopping.

"Save money shopping" crazy rush to buy

Traditional Discounts: one to another

Autumn dress

Promotion

1 fold up, winter clothes discount to join in the fun

No matter what price merchandise, customers have the mentality of bargaining.

Earlier, people liked to say "cheap" when they bought things. With the introduction of the sales promotion mode, they said, "take a discount."

"Discount" has become a sensitive word in the process of consumption.

Most consumers think that discount is the real way to give way in a variety of preferences.

Yansha outlets business center, more than 1000 brands under half price discount

When it comes to the word "discount", we will think of two department stores, or colorful shopping centers.

In fact, the real discount paradise is orlies. As you know, Yansha outlets business center, more than 1000 brands are sold on a year-round discount rate of up to 50 percent off.

In November this year, especially in the four shared Hall of the third floor of ABC, many brands were launched.

Before November 22nd, a series of sports and Leisure Exhibition will be launched in the B hall. At that time, HOZ (60 percent off), HALTI (50 percent off), Cardini (1-4 fold) and King Camp (4-6 discount).

November 11th -11 21, in the five tier new horizons of shinguang world, 24 international first-line products, 22 men and women wear brand 1 fold.

And the Gate brand OASIS brand of new central customs shopping center is 5 folded in the whole month.

Blue island mansion's "caring and caring" activities brought warmth to the winter, 5-8 fold for Eddie Ma, silkbird and small nurse underwear, and 5-8.5 discount for some cashmere products including Saussurea, Tian Bai Rong, Palo, MI Huang and Yin Ge.

Tips: autumn clothes are on sale at the end of the season, and the winter clothing is going on offensive. New products can't wait to start sales promotion. Now, discount is also a propaganda means.

November 13th is the brand day of BATA brand in Fuli Plaza, the new winter boots 40 percent off special offer.

November 22nd -11 28, the brand new product autumn winter clothing 15% off, the day shopping 1500 yuan to give value 369 yuan exquisite scarf.

Gate new central customs shopping center IVY LEAF brand whole month winter clothing 8 fold.

The new winter dress of Shang Ke department store, which is located in the newly opened shopping mall of Dazhong temple, has been listed on the market and welcomed customers with 8 discount.

The author suggests that in the face of the low discount of many new winter products, it is better to be calm. After all, the real discount will be at the end of the season or special holidays and statutory holidays. Although it can not wait for the winter to buy again, there will be a big holiday at the end of the year, and businesses will start a "discount" war.

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Gift: show your intention

Autumn and winter gifts are the main hits, gifts and beauty.

All high-end shopping malls are full of discount information labels.

Gift giving depends on one word: mind.

The scale of the consumer's mind is about the two ends of the balance.

Relying on simple gifts, we can no longer enjoy the love of customers, but more importantly, its practical value and the degree of customer demand.

As a result, various businesses have done enough work, and various gifts have dazzled people, but they share a common feature: practical; and many businesses offer seasonal gifts, which are gradually moving the bottom line of customers' hearts.

On 6-7 November, members of the national Swiss shopping center held a membership card to the clothing and cosmetics shops. The total consumption of that day was 400 yuan, and 2000 points could be used to exchange H&M scarves.

From these two kinds of gifts, we must let many customers take heart, because the shopping arcade has seized the hot products of this season and spare no effort to sell the hot products as a gift to the consumers.

Gate new skin food in November has such gift giving activities in the whole month of the year: the consumption is 100 yuan, the complimentary rice mask is put on trial, packed in a bag, and a full 300 yuan pine pear trial is set, a full 688 yuan sends the Gold Caviar trial to install a set.

Of course, in addition to physical gifts, electronic gifts, beauty experience, and so on, is also a new place for such activities.

New light world opened nearly 4 years, the first cumulative consumption of 1000 yuan to give 100 yuan electronic gift of heavy gift, once again let people feel the value of fun.

There is also a department store in November 5th -8 days, some stores sold 168 yuan to 98/68/38/28 yuan gift.

Throughout November, you can get a romantic fragrance experience of chamomile and lavender in Gate new Pretty Vally, which consumes 468 yuan.

The winter climate is easy to dry the skin. When the whole nation is promoting sales, it is also a good choice to buy some skin care products.

Tips: gifts are catalysts for consumption.

When you go to the shopping mall, you pack your bags and return home. Then you wake up and realize that you only wanted to buy a coat, which is more than the budget.

The reason is definitely not to resist the temptation of shopping malls and brands.

"200 yuan a coat, I can get more than 50 yuan worth of beautiful gifts."

Therefore, the author suggests that if you choose the commodities you want, even if the gifts are what you intend to buy, you have to measure the quality and cost performance of the gifts, and make more careful decisions about the brand products other than the brand.

Generally speaking, gifts will not be given strict quality assurance, and you will not get a small gift ticket. If there are problems in the use process, you will be unable to find relevant parts to replace or repair.

You can't covet cheap and temporary conveniences, but you can't save money if you want to save money.

The full amount is reduced: clouds and mist.

A hundred percent will be reduced, and the discount will be in sight.

In addition to discounts and gifts, another attractive way of sales promotion is to reduce sales.

Whether it's 100 or 30, or 100, 50 is a way to increase revenue.

This direct way of reducing prices can be seen everywhere. It sends a message directly to consumers: you can save money, and the amount of money saved is clear at a glance.

In addition to the above offer, the form of direct reduction is also a major feature of the promotion at the end of this autumn season. In November 22nd -11 28, the ESPRIT Fuli Plaza store had a total consumption of 800 to 200.

The blue island mansion, which is famous for its affordable people, will not disappoint you. The sports brand in the mall is constantly heating up: ADIDAS leisure is reduced by 99 yuan to 30 yuan; NIKE full 99 yuan minus 30 yuan, new part 10 percent off; KAPPA part 99 yuan reduction 30 yuan, part 15% off.

Starting from Friday, the department store started a new round of "Ka you enjoy shopping month". On November, 5-7, Alice: the new part of autumn and winter is reduced by 20-30 from 100 to 6000 yuan, giving a value of 1500 yuan scarf. 11 days ago, the brand of Columbia was reduced by 200, 60, shopping for 1000 yuan, warm cup, 2000 yuan and above, and E.LAND children's wear full 100.

The author found that, unlike previous simple cuts, this year, on the basis of the combination of gifts and discounts, the combination of these methods has brought more temptations to consumers.

Tips: maybe you are still certain about the value of the gift. Facing the temptation of business, you can rationally decide whether to buy or not. However, there is a slight doubt about the full reduction. Is it appropriate to discount or reduce it? The author will give you an example to explain the real phenomenon of your business.

The promotion of "100 yuan minus 30 yuan" is equal to a few discount? If you do not hesitate to say: "30 percent off".

Then I was fooled.

If the original price is 100 yuan, the goods will be 30 percent off after the full reduction, but the price of the real products is generally not an integer, while the 30 percent off is only a false impression.

For a jacket with a price of 150 yuan, the current price after promotion should be 120 yuan, discount = current price / original price, so it should be 120/150=0.8, or 20 percent off discount.

So, is it really not cost-effective for this form of sales promotion? The answer is negative. The author suggests that for customers who buy multiple products, they can consider the form of reduction. The real discount may be lower than you think.

Or the same clothes, if the above price is full of three pieces, then it will be 30 percent off.