"Teach The World" How To Manage Clothing Tail Goods.

Xu Yuguo in Wenchuan earthquake site

Xu Yuguo's identity is Beijing Haishen Weiye. Trade 5 years ago, he founded the general manager of the company. Management Clothing "tail cargo" company. Today, he has more than 10 direct stores and hundreds of dealers for the "world wide specials chain store".

Nuggets " Tail cargo "

In August 1, 2004, Beijing Haishen Weiye Trade Co., Ltd. was formally established. "Everything was done before, and nothing could be done at last." Xu Yuguo said, the result of multi faceted flowering can only be "today there is no tomorrow". He needs to find another industry that can earn money every day. Finally, he has locked his eyes on the clothing tail cargo.

"There are too many clothes in China." Xu Yuguo sighed. The long tail cargo business has accumulated a lot of upstream suppliers' resources. In Xu Yuguo's office, there is a map of the whole country. The location of the famous clothing brand manufacturers in the south is clearly marked on it.

The risk of clothing tail goods is very low and profits are considerable. "For example, this store in Hengshui costs only 500 thousand yuan a year to recover the cost." Xu Yuguo said that such a store can have 3 million yuan of sales a year, and the total purchase cost will not exceed 1 million 500 thousand yuan.

As soon as any garment becomes a tail cargo, the price will be far lower than its cost, and the profit space behind it can also be imagined. Over the past few years, Xu Yuguo has formed a "cargo circle" around him, and more than 300 dealers have been stocking him here all the year round.

In 2007, Xu Yuguo began to try to sell clothing tail goods in the form of a special clothing chain store. He set up a "special store for all the world" for the middle and low end market, so generally located in the two or three line city.

Now, the number of chain stores for the world has reached more than 10. But from this year on, Xu Yuguo began to deliberately control the growth of direct outlets. "I want to put more energy into cultivating dealers. If any dealer does well, we encourage him to open a shop. Our value is to help more people make money so that it has the meaning of existence. So our future is not what we want to do, but what the market needs us to do. "

Wenchuan disaster area "veterans rescue team"

In 2008, an earthquake in Wenchuan occurred in June 1st. It was the thirteenth day that Xu Yuguo took part in material handling in Chengdu. He had the same identity as the other 5 employees who participated in the rescue: veterans. "Those days are 24 hours at any time, and there may be work to do at all times. This is not the same as going to work. There is no 9 to 5. "Xu Yu Guo said that as long as the train arrived, it might be announced at two o'clock in the middle of the night that you had to move the goods. It seems to be back to the army to carry out the urgent task. As long as the captain orders, stand up and assemble, everyone will execute the order immediately and queue up to run out of the warehouse for a new round of battle.

Xu Yuguo's story was reported by CCTV on the news channel. In November, he was also selected as "one of the ten philanthropists in Beijing" by the charity charity World party hosted by Beijing TV station. He was also presented as a charitable representative on the stage. In front of these honors, Xu Yuguo only said lightly: "I didn't do anything, and this is what I should do. These are inseparable from our efforts for all the staff in the world. Without their silent dedication, there would be no us now."

If you sell them, you can't sell them.

"Sell well, you take it away, you can't sell it!" the staff of Xu Yuguo company reminded the dealer all the time, although it was a small profit, but it came quickly, and Xu Yuguo pursued the fast flow of military style. Dealers are all eyes, every day in the clothing market pondering the tastes of consumers, dealers pick up the rest of the clothes are really hard to sell, then the bad clothes are stacked in the company of Xu Yu how to do? "Do not think about what you can get, but what you can bring to others." I can't sell well. I open shop. I sell myself with clothes that I think are not good enough to sell. On the one hand, I have accumulated successful experience in opening stores, and then promoted to distributors so that dealers can sell clothes faster and earn more. Secondly, we should popularize the brand of "all the world", so that more people can understand the concept of "no fake goods, really cheap" for all of the world. And now we are now facing the national investment promotion. It is also necessary to ensure that franchisees can make money, open a family and live a family, so that more people can get tangible benefits. It is the duty and duty of all the world to help more people. "