Creative Industry Butt Touches Shoes And Clothing Nerves

Recently, the news of the opening of the Xiamen Shenzhen high-speed railway next year touches our city. creative industry People's nerves. Insiders said that the 3 hour direct access to Shenzhen's "big artery" is promoting the exchange of learning between creative designers in the two places, and also for our toys. Shoes and clothing The possibility of cooperation between enterprises and creative enterprises in Shenzhen may be "creative + product", "creative + new product launch", "creative + franchised store" and so on.

　 Talent exchange

Serving the creative industry planning in our city

A few days ago, Shijia Mei in Fujian. Comic Yang Xiaoming, President of the media limited company, was very excited when he learned that the Xiamen Shenzhen high speed rail would be opened to traffic next year. He told reporters that in the early days, many foreign enterprises set up branches in Shenzhen, thereby bringing the new concept of creative culture into the real industry. As the starting point of the domestic animation and creative industry, Guangdong Shenzhen area often attracts the creative industry to learn from it.

The main artery in Quanzhou and Shenzhen is the talent exchange of creative industries. At present, Quanzhou's creative and cultural industry projects are in full swing: "T Tao Yuan", "six well Kong Cultural and Creative Industry Park", "source and Creative Industry Park", "Jinxiu Zhuang Folk Art Park" and so on. Many designers are running in Shanghai and Shenzhen, trying to transform traditional industries and traditional service industries with the mode of "creativity + products" and "create meaning + tourism".

The successful operation of creative industries depends largely on the exchange of talents. People in the industry generally believe that the upcoming "traffic artery" will provide fresh blood for people to exchange talents in creative industrial planning projects.

　 Industry docking

Quanzhou toys collide with Shenzhen's "inspiration"

Behind the talent exchange is the docking of creative industries and traditional industries. A golden idea and a good idea can make traditional industries wear gorgeous "wedding clothes".

"The initiatives of many mature creative design institutions in Shenzhen often touch our design inspiration." Mr. Wu, a creative designer who frequently communicated with his peers in the Pearl River Delta region, gave a successful example to reporters. "A toy company in Shenzhen, originally produced by Bobbi, a designer who was not favored by the market", was transformed into a designer of a local creative design agency. It not only added a bit of "Chaozhou" flavor to the costumes and accessories, but also gave the toy a brand new value of "recording and speaking," and the product was extended from the original preschool children to pupils in grade three in primary schools.

It is precisely the sparks of several gold ideas that have triggered the sales of toys in Shenzhen. It sounds that the technology of producing this toy is not complicated. The key to the product's sales is that the added creative elements conform to the functional requirements of children for toys, and thus endow manufacturers with new profit growth points.

"Compared with the mature toy enterprises in Shenzhen, most toy enterprises in our city can only produce exports according to customer orders, and basically, they are blank in independent research and development." A toy company Xu deputy chief told reporters that the toy enterprises in Quanzhou mostly produce simple products such as plastic assembled toys, building blocks, plush toys and so on.

"The average profit of toys developed by enterprises can be increased by 10%. If we add some creative elements, we can even increase profits by 20%." Mr Xu believes that our plush toy manufacturing enterprises have great potential for cooperation with creative industries. In the future, toy companies can "marry" with powerful creative organizations, and gain more profits from independent research and development of creative toys. {page_break}
 

　 Extended cooperation

Paving the way for new launches for shoes and clothing

In addition to the toy industry, the more mature shoe and clothing enterprises in Quanzhou are also eager to marry with creative agencies. "Now, the cooperation between creative institutions and shoes and clothing enterprises is not only a simple" creative + product "mode, but also a new mode of" creative + new product launch "and" creative + franchised store ". A shoe shoe enterprise official said, at present, the new product launches of shoes and clothing enterprises need to plan the company's packaging and brand awareness.

"A 3 hour direct train to Shenzhen is bound to bring new opportunities for Quanzhou's creative industries. As long as there is a demand for docking, Shenzhen's companies can complete cooperation projects on that day." The responsible person said that at present, the creative industry in our city is still in its infancy. With the frequent exchange of talents, the spark of creative industry in our city will become a new growth point of service industry.