How Did Nan LAN Zhang Start From Scratch?

Zhang Lan graduated from Beijing Technology and Business University in 1987. She studied in Canada in 1989, and returned to Canada after returning from Canada in 1991. After ten years of dining experience and capital accumulation, she founded Jiangnan Company in 2000.

South Beauty Company continues to develop the domestic market. The projects already signed in Beijing include the LG building in Chang'an Avenue, Beijing. The South Beauty of the building occupies nearly 5000 square meters, and the designer of the world's top designer, Mr. Philip Stark, is designed. This move will shock the whole world, and Beijing Xidan's land constellation project has been officially launched. In the future, LG and Xidan real estate constellation two projects, South Beauty began to try to develop more high-end areas. A world-class club and club will be established. Jiangnan has standardized kitchen government construction, and the open central kitchen makes customers more satisfied and satisfied.

Hard years

In 1968, Zhang Lan, 10, was sent from Beijing to Xiaogan in Hubei with his assigned mother. He slept on the Kang of the pigsty under the chicken coop, playing with trees and birds and eggs. "At that time, it was very happy, * blue sky, white clouds, dogs, cats, pigs, sheep..." At that time, I woke up and reached for an egg and ate it. In the mountains, I really dance with wolves. On the ridge of the ridge, the wolf walked with me, and sometimes he felt lonely without the wolf. Zhang Lanxi, with long wavy hair and large red clothes, described the crazy happy days.

At the age of 18, Zhang Lan returned to the capital city. She had a pedigree of banners and pedigree. She was so beautiful and beautiful that she was always seen by the scout on the street and even caught up in the bus. Zhang Lan's answer was only one word: No. In the 50s of the last century, the father of the Tsinghua University professor was instilled to his daughter: "we must go to college. Knowledge is power."

When Wang Xiaofei was four or five years old, Zhang Lan set his goal in life: I want to earn enough money. In the future, I must let my son study hard and behave upright, and he must be allowed to accept foreign education.

In the era of "special circles of the moon in foreign countries", Zhang Lan followed his uncle to Canada. "Twenty thousand dollars, enough to get home immediately." To this end, Zhang Lan got up early and returned to work every day. He worked 6 jobs a day at the most. He washed his hair in a hairdresser, used a table in a restaurant, and even carried a hundred kilograms of pork. The "Snail House" is free, so long as you can cook the cereal well for the sick grandma at 6 o'clock every morning, you can live in the basement of the Taiwan couple with only one bed and one bedside cupboard.

2 years later, on the Christmas day, Zhang Lan held the first barrel of gold - $20 thousand, gave up the Canadian green card, gave up the title of the Chinese beauty contest champion, gave up the world of flowers and flew back to his native land.

Little girl and big shop

After returning home, Zhang Lan rode a bicycle and wrapped his scarf on top of the north wind for three days in Beijing, and found a small piece of paper on the street of East 4. So there was the "Alan restaurant" in 1991. Soon, Zhang Lan opened the roast duck shop and the shark fin seafood restaurant. Then, Zhang Lan did a "no frenzied, no magic" move, sold about 500000 of the seafood restaurant, and realized 9 years of cash in 60 million, creating her Chinese brand "South Beauty". The first branch opened in China World Trade Center, where 500 people were gathered.

An arch bridge on the doorway, two clusters of bamboo trees and bridges, delicate rattan chairs, hand-made bamboo curtain ornaments, and the southern style show; the colorful ice bar and the simple Italian chandelier add a bit of modern sense to the Chinese restaurant. This is designed by Zhang Lan, an American Chinese designer who employed the Department of architecture of Harvard University.

Zhang Lan, who has a persistent pursuit of beauty, is well versed in the fact that urban white-collar workers are fashion makers and followers. "For every shop decoration, I am willing to pay any price."

Gradually, South Beauty and China World Trade Center became famous. Many people began to admire the smell. The South Korean fire began: from the center of China World Trade Center, the Beihai tower to the Kerry Center, the Pacific Century Center, Beijing, Shanghai, Chengdu and Hangzhou all over China. "Jiangnan is going to make LV in Chinese food". With the slogan of Zhang Lan, Jiangnan began to enter London and New York.

Why is South Beauty so smart?

As we all know, people in the south of the Yangtze River asked me, Zhang Zhang, why did you call it Jiangnan? Did you ask someone to count it? I said no, I didn't ask anybody else to do everything, and I didn't invite everyone to watch Feng Shui. My family said that I was a very special child. Because of our character, today's position, market, taste and brand are all caused by my personality. I don't think we want to hear more theories today. I hope to hear how I started the business and managed the business. Why do I feel so sad? Because I've had so many 50 years of experience that I sat on the stage of the fashion printing ceremony yesterday. Is this true?

I was born in an intellectual family. When I was 7 or 8 years old, my mother went down to Xiaogan, Hubei, and became a wild child. Every day, I felt very happy. Besides blue sky and white clouds, there were dogs, cats, pigs and sheep. At that time, I woke up and stretched out an egg to eat. Our landlord also said that our family's chicken is not old enough to lay eggs. According to this character and my experience of growing up, because my parents are big Rightists, my mother has to fight everyday. Family I hope my parents will fight back and have a nice day's food, so I'll take a bird's nest in my house and catch a toad at night.

As we all know, Dabie Mountain is a particularly bitter mountain area where we really dance with wolves. On the ridge of the ridge, the wolf walked with me. Sometimes he was not lonely. He felt lonely. Because you had a flashlight, the wolf had never seen it before, and he did not dare to come over and touch you. I catch a toad in the evening and walk ten kilometers to school during the day. I remember when I was a child, I was crossing the river when I was in school. I was the child's head, and I went to school with a cadre of cadres. When I crossed the river, there was no bridge. We threw a lot of bricks ourselves. Once there was a heavy rain and flash floods came, and a child's shoes ran away. Come back and tell our parents that your children are running away and your children are washed away by water. They call their children shoes, so my mother's first reaction is that I am gone, because I am the most Amoy. After the cultural revolution, I want to send my parents back to Beijing. I am a person who can not pass all opportunities. When I resume the college entrance examination, I take part in the college entrance examination.

When I took part in the college entrance examination, I had a high fever. I went to the hospital for a shot of penicillin. Penicillin was allergy. So many frustrations created our perseverance. When I met with difficulties and challenges, I was happier. There is an old Chinese saying that women are afraid of marrying the wrong man. Men are afraid of choosing the wrong line. I have chosen the industry with the lowest threshold in China. No one likes it. At that time, we did not call laid-off workers. Many people will not choose this industry after graduating from university. In the past, service industry was the lowest in 72 industries. After studying abroad, I feel that I want to do something and feel that this industry seems to be very low. Through our efforts, I can become a world-class brand enterprise through my management and transformation of Chinese food. So in 2000, I built the Chinese food brand South beauty. At this time, I start from name, LOGO, market operation, financial management, process reengineering, personnel training, enterprise Management needs to be built step by step.

I have never given up studying. When I first returned to the college entrance examination in early 80s, I was admitted to Beijing business school. After graduation, I had the opportunity to go abroad. I saw the world in the first place in the spring tide abroad. After I came back, I started my own catering business. I have been learning all the time, busy and tired, and never give up studying. This is the most important point that I hope to share with all the ladies here today. Your management should keep pace with the times and your thoughts should keep pace with the times. Entrepreneurial spirit exists when starting a business, and there are bottlenecks in transnational management when transforming and excellent transnational professional managers.

What I share with you is my continuous learning in the past decade. I first studied at Peking University Guanghua School of management. Later I went to China Europe Business School and studied at the Yangtze River Business School. I attended the CEO class of the Yangtze River Business School. During the financial crisis last year, I went to London and Columbia University in the CEO class of the Yangtze River. I reported this year to Hongkong University of science and technology, CEO of central Europe, to go to Harvard next year. In fact, our industry is very busy. As a woman, as a manager, we should learn to keep pace with the times. Learning from today's excellent management experience is very important.

After continuous learning, I am personally in financial management. Purchase Business process reengineering, human resource management and other aspects of learning, we and excellent professional managers have a communication platform and communication ability, management ability. As we all know, in the 08 year, South beauty can be selected as the only Chinese food enterprise. It can defeat the 63 international enterprises that have served the Olympic Chinese food supporting facilities and independently assume the Olympic athletes' meals, spectators' meals and heads of countries' meals. This is an international leading position with excellent management teams in bidding documents and management processes. This is my ten years of management learning experience, plus the honor of 08 years awarded by an excellent team. In 2009, I won four successful restaurants in World Expo with our excellent team.

I hope that Jiangnan can carry the carrier of Chinese food culture and spread the Chinese food culture. In fact, let's think about it. We have the best life expectancy in the world today. We often go to Europe and North America for vacation. Our motherland says that it is vast and abundant, but our resources and land are not as rich as Europe. Why the birth of more than a hundred million outstanding Chinese children is precisely because our ancestors left us with diet therapy. I hope that Jiangnan can carry out this historical mission and combine the Chinese cuisine with art, management and fashion to create a Chinese national brand. I hope to interact with some sisters, so it will be more practical.