Reveal The New Site Of The New World Department

Shop location is hard to understand. The new world department store has a good performance in every shopping mall. How does the new world maintain its unique vision in the location of stores?

Traditional or new business district, subway, development potential

Nowadays, the new world has 12 stores in the first tier cities, with a floor area ranging from about 6680 square metres from the smallest Shanghai Paris spring Changning store to 63000 square meters of Beijing New World Shopping Center complex, with 5 from 10000 square meters to 30000 square meters, 4 from 31000 square meters to 50000 square meters, and 51000 households with 51000 square meters to 60000 square meters.

According to the new world's first tier city stores

Secondly, because the urban development speed is relatively fast, in the process of common development with the city, the choice of new business district or new development area has become the requirement of the new world department store location at this stage.

The existing Beijing new world color department store and Shanghai Paris spring Pudian store were opened in March and September in 2007 respectively. The former is located in Beijing city Chaoyang District CBD core Wanda Plaza, which is a rapidly developing commercial financial center in Beijing in recent years. There are more than ten bus lines around, and the subway line 1 is very convenient for pportation. The latter is located in the Pudong New Area Tong Bridge area of Shanghai, at the junction of Pujian road and Linyi North Road, adjacent to the Nanpu bridge.

Built on the subway line 4, the bridge deck is located on the 6 line of the subway. It can be reached on foot. The surrounding middle and high grade residential areas are large, and the consumption potential is huge.

Xu believes that the concept of business circles in the first tier cities has gradually changed, so long as there are people and convenient pportation areas, new business circles can be set up.

Cities such as Beijing and Shanghai are developing at a fast pace. It is difficult to choose suitable property projects in the central area of the city. Therefore, setting up projects in the convenient pportation nodes outside the city is valued by the new world and many businesses.

For example, the new world department store in Wangjing, Beijing, which was tentatively scheduled to open in May 2008, was not only valued in the new business district at the beginning of the planning, but also in the long-term planning of the city.

"A lot of planning and construction of subway lines create business opportunities for businesses and provide new opportunities."

Xu speed said.

Two or three line city keyword: core business circle, traffic

The new world department store now has 18 stores in the two or three tier cities.

It has a good effect on cultivating loyalty.

For example, Shenyang new world department store Taiyuan Street store is located in one of Shenyang's two major business circles, with mature consumption power.

New world department store Xu speed manager to the "China business" reporter, the two or three line of the city's consumption power is limited, the city space is not very big, choose the core mature business circle can save themselves to build business circle time and financial resources, more familiar business circle, it is easy to let people concern and accept.

Difficult location reasons

"Site selection is really difficult."

Xu speed told reporters.

These reasons include: business operators want to enter an area, but there is no suitable project; perhaps the location of the operator is optimistic, the surrounding environment can not be fully matched; or the developer has chosen a very good location to build a very good project, but because the expectation of the project is particularly high, the operator can not afford it.

But more often than not, developers and operators are out of touch.

Xu Su said, now often communication is not smooth, real estate developers are set up good project planning before looking for projects settled.

This is like eating, many developers are cooking dishes well before they ask: do you eat?

Instead of ordering you to order.

The location problems encountered in the expansion of new world department stores are believed to be common with the problems encountered by other department stores.

From the perspective of department store operators, it is hoped that developers will be able to choose the location according to the direction of operation. It is best to locate the department stores that are required to be built before constructing projects.