Children'S Shoes Market Has Become The "New Blue Ocean" For All Shoe Companies To Dig Gold.

　　 In recent years, a number of domestic Children's shoes enterprises Start frequent action, push the high-end. Children's products market Or publicize new brands, or adjust product mix, or increase their share of high-end products. Even some adult shoe enterprises have begun to "borrow chicken and egg", thus attracting the industry's further attention to the development of children's shoes industry. Just like this, the industry storm of children's shoes has quietly set sail, and the vast market of children's shoes has become a great deal. Shoe enterprises Nuggets' new blue ocean.

A few days ago, the twelfth Dongguan international shoes exhibition, shoe machine exhibition held a seminar on the trend of children's shoes on the market prospects of children's shoes. It is understood that the seminar on the trend of children's shoes held by the Dongguan International Shoe Fair is a combination of the development of China's children's shoes market, and will take the middle and high-end market as the biggest breakthrough in brand development, and cooperate with a small proportion of the top market as the first step to crack down on the international market.

People in the industry pointed out, "although the domestic child shoes industry because of the late start, the market is not well compared with the adult shoe industry, the market is not perfect, has not yet formed a few famous brands, but this also shows that the children's shoes market still has a lot of space for development." Indeed, with the rise of many domestic children's shoe brands, the market for children's shoes has been carved up by more and more brands. Looking ahead, more and more children's shoes enterprises in China begin to look for new space for industrial development.

Deliberate independent brand building

Experts at the seminar pointed out: "no matter whether it is under the current market pressure or the necessary choice for the survival and death of the industry," independent brand "is destined to become the hottest topic for all shoe companies. In recent years, after experiencing numerous cat and mouse games with overseas markets, the development of non brand management is suicide development. We are also pleased to see that recently, domestic children's shoes have stepped up publicity efforts and boldly applied new technologies to develop new products.

Having independent brands is actually the beginning of establishing good long-term cooperative relationship with customers, and is also an important way to establish their own brand and reputation. With the assurance of reputation and quality, we will win more customers, and we may also generate new profit growth points.

Footwear product quality assurance

Nowadays, the phenomenon of adult children's products is very common. The main manifestation is that children's products are too sexy. Children's shoes sold in shopping malls have enchanting "slope heels", and shoes with sharp and narrow slippers. Many experts are worried about this kind of situation. Because, in the development of children's shoes style and comfort, there are few employees, and they are not professional enough. Quite a number of children's shoes are too big for the front, too thick for the soles, and too high for heels. The whole style is entirely the reduction of adult shoes or the reproduction of adult shoes.

Therefore, the technical personnel engaged in the development and design of children's shoes should attach great importance to the study of this special group, and do further research and improvement on the whole shoes. First, we should pay special attention to the design of two aspects of safety and comfort. Choosing non-toxic and harmless materials and pollution-free technology is the premise to ensure the safety and comfort of children's shoes. For example, the use of sound design can increase interest, the use of Velcro is easier to wear off, the use of anti slip soles and shockproof insoles are more secure and protective functions.

Facing such a wide market of children's shoes, the domestic children's shoes industry urgently needs a strong brand to lead all children's shoes enterprises out of the chaotic era, grab the lost market share, and let the brand shine brilliantly in the domestic and international markets with the core competitiveness.