Savilerow Tailor Shop: A New Way Out In The New Century
Twenty years,
SavileRow
It's like a tailor's shop with private gentlemen's club, opaque windows, snobbish salesmen and customers with silvery hair. This is what SavileRow gives us the impression.
The high quality of customized clothing is the reason why SavileRow has been famous in the past. But since 80s, the quality of clothing has been no longer so important.
There are endless brands of high-end garments, such as TomFord, GiorgioArmani, RalphLauren and so on.
In front of SavileRow, there is only one choice: either as the times evolve, or decline.
Now there are several "big names" on SavileRow that have disappeared, but there are still some shops are thinking about how to keep pace with the times. They are no longer satisfied with opening a custom shop, they want to become a brand.
"We are trying to pition from a dying craft based industry to a luxury brand," said SavileRow spokesman MarkHenderson.
Like all great brands, we are built on superior technology, and the quality of our products is excellent. "
Like RichardJames and SpencerHart, their predecessors are very similar to custom shops on SavileRow street. Now they have successfully pformed into lifestyle.
brand
。
Anderson&Sheppard is developing towards a more professional direction.
Customer
Provide more professional services.
Now some custom shops on SavileRow street have begun to expand the Internet business, some have consulted with luxury brands or interviewed business cooperation, and some have introduced innovative and environmentally-friendly fabrics to attract more and more consumers. They all hope that SavileRow can be passed on from generation to generation.
In the future, SavileRow customers will no longer be the "old men in Western suits". They will usher in more different types of guests, hoping that consumers' enthusiasm for SavileRow can not be reduced.
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