NBA New Season Starts, Sports Shoes Enterprises Start A New Round Of War.

Sources said, "Lining, PEAK and Anta compete for a Yao Ming" rumors are not groundless, at least four bases have been confirmed conclusively.

According to one: Yao Ming and sponsors "do not call."

There will be no final renewal.

In October 2003, nearly two years after entering NBA, Yao Ming signed a contract with Reebok for up to 7 years, with a sum of US $50 million.

And according to Yao Ming's performance in NBA, the contract can be postponed.

If Yao Ming enters the all star lineup 4 times in 7 years, the contract between the two sides can be extended to life.

However, with the increase of Yao Ming's age and the aggravation of foot injuries this summer, the future state will return to the original level.

After signing the contract with Yao Ming 4 years ago, according to Reebok's own accounts, it ranked only sixth in the Chinese sports shoes market, far behind other big brands such as Nike, Adidas, Puma and so on.

In those days, after signing a contract with Yao Ming, a senior Reebok official had predicted privately that the company would occupy the top spot in the Chinese market in two to three years.

Realistic accounting and ideal prediction have formed a great gap.

Another embarrassment to Reebok is that in the impression of many Chinese consumers, they still consider Yao Ming to be a signer of Nike.

For Yao Ming, after signing the contract with Reebok, in addition to the introduction of customized shoes during the Chinese games and the Olympic Games at the time of the rockets and kings, there were few other targeted initiatives at other times.

For most of the time, people watched in the NBA stadium. Yao Ming and Iverson, another signing star Iverson, wore the same shoes.

This "red shoes are not red" has continued to the present.

In addition, Yao Ming is wearing Reebok shoes after his foot injuries, and even former rocket coach Van Gundy after Yao Ming toe injury, will directly refute the spear pointing to Yao Ming's shoes.

Due to Yao Ming's relationship, many players who have played in the Rockets have been favored by Chinese sports brands and put on shoes designed and made by Chinese enterprises.

Hayes, Battier, Scola, Mu Tai Shu, Artest, Francis and so on have tasted a lot of "sweetness".

Rumor has it that Artest's signing with PEAK is Yao Ming's matchless Artest, who even told jokes that he would give Yao Ming a 30% rebate.

Nowadays, these current or former teammates have been very proud of their relationship with Chinese brands. Yao Ming's cooperation with Reebok has been a bit of a tein.

So there is a saying that on the one hand, Yao Ming complains that Reebok has not made due promotion, and no new products are available. So far, many Chinese fans do not know that Reebok is wearing Reebok shoes. Reebok, on the other hand, thinks that it has not seen how many shoes they sell, far from the original expectations.

This cooperation is not satisfactory for both sides.

However, there is another saying that Reebok and Yao Ming cooperate in the industry: there is a dispute between Adidas and Reebok.

It is rumored that since Adidas acquired Reebok in 2005, Adidas hopes to pfer Yao Ming to its own brand, on the grounds that it has greater resource advantages than Reebok in promoting Yao Ming's brand.

But Reebok management objected to the proposal.

The tug of war between the two sides may have caused Yao Ming's cold shoulder.

For Chinese fans, in addition to seeing Reebok's famous advertising in the first two years of Yao Ming's signing, and seeing several new products, he never saw Reebok design sneakers for Yao Ming again.

According to two: Artest contract expires.

The original club is ambitious.

Just after the start of the new season in NBA, the domestic careful fans found that Artest, who had worn PEAK shoes, was wearing a new brand this time.

Almost at the same time, many websites in China have reproduced overseas news: the US sports brand BALL "N" announced that Artest, the signing star of the Chinese sporting goods brand PEAK and the Losangeles Lakers champion, formally signed the contract.

This means that after the 2010 PEAK Star China trip, Artest officially broke up with his former club.

To this end, the Morning Post reporter last week connected PEAK company related personnel, the answer is "the contract with Artest has expired, but the renewal of the matter is being discussed", as to what Artest is wearing now, the company did not respond too much.

It is reported that Artest signed a contract with PEAK at the end of December 2008, when PEAK also signed with the Rockets' Mutombo, Dallas Mavericks superstar Jason Kidd, and Losangeles Lakers major general Sascha Vujacic, Denver Nuggets outstanding player Sonny Weems and Cleveland Knight Darnell Jackson five NBA stars.

After signing PEAK, Artest was watched by the Lakers as a result of his excellent performance in 2009. He completed the pfer from the Rockets to the Lakers in the summer, and helped the Lakers win the championship of NBA in the 2009 to 2010 season.

The success of Artest stadium, of course, has brought a lot of benefits to PEAK, and even has become the main force of the PEAK Star China's activities in the past two years.

According to industry analysis, PEAK did not choose to renew the contract after the expiry of the Artest contract. It did not rule out the involvement of Yao Ming in the competition.

The personage thinks, PEAK in recent years, the road of basketball is obvious, and NBA is the biggest part of its basketball project.

For ambitious PEAK, Artest will have bigger NBA stars later.

According to three: to terminate the contract with O'neal.

Heavyweight brands urgently need "tonic"

Another main character in the rumor is Lining.

After breaking up with O'neal, Lining is in urgent need of a heavyweight player. It seems logical to replace "NBA" with "little giant" in the center.

In addition, there are other hearsay, Lining is actively striving for a player with "field 20+5+5" ability in NBA, but he has not considered signing Yao Ming yet.

Although this is not a smoke bomb released by Lining in the battle of Yao Ming, it is hard to say, but after the "Ao fat", the introduction of a pound star has been put on Lining's plan.

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According to four: once the tiger bite.

Strength and brand ambition

Anta is also rumored to be competing with Anta, which has invested more and more in NBA in recent years.

After signing the Rockets' Francis and Scola successively, this summer, Anta also grabbed the NBA "wolf king" Garnett from Nike and staged a tiger's prey. The purpose of Rio Tinto's basketball market is more and more obvious.

Anta's semi annual report this summer also highlighted the importance of basketball.

According to the report, basketball players and fans are numerous in China. Basketball will be one of the three cores of Anta's future focus and expansion.

From the "half a year income of 3 billion 450 million yuan, of which 12% for the promotion of brand" input strength, Anta's sufficient funds will strive for Yao Ming to provide strong backing.

In addition, Anta is still a strategic partner of the Rockets. At present, Zheng Jie, vice president of Anta, is the chief executive of Reebok Greater China. All these aspects add more or less chips to Anta's pursuit of Yao Ming.

Regarding whether to strive to sign Yao Ming, Anta did not give any definite answer to it. Instead, it said, "as long as there are stars who can help improve the professional sports image of Anta, Anta will bring it into a comprehensive assessment".

As for the growth of Yao Ming, whether the decline of state will affect its commercial value, the industry believes that the Yao Ming effect is a phenomenon for China and even the international sports market, and the impact he brings is not only on athletics.

The reporter has learned that Ding Shizhong, President of Anta, mentioned in the summary meeting of the pilot stage of the support for athletes' Entrepreneurship held by Anta at the National Sports Administration recently. In order to better cooperate with the newly established "sports entrepreneur support fund" established by the national sports administration of China this year, Anta will work to help retired athletes learn and start their business.

He said that every year, the "fresh people" who have entered Anta's work each year are indispensable to the retired athletes. They also play a greater role in the enterprises through their own strengths and efforts. Many people have already taken the position of managers or higher level.

Although this series of information does not indicate whether Anta sees the impact of Yao Ming on athletics, the ambition of the brand can be seen from the perspective.

Coupled with its previous impression of Nike in front of the tiger's prey, the industry speculated that Anta's participation in Yao Ming's competition was logical.

Expert opinion

We need to guard against "Yao Ming recession".

Since Yao Ming's achievements in the NBA arena, the support of a large number of Chinese fans has spawned the "Yao Ming effect". It has also led to the NBA trend in China and led to the development of NBA in China.

Many fans saw NBA because of Yao Ming, so they found their idol.

Yao Ming's effect also pushed up the popularity of some active or former Rockets players in China, such as Battier, Brooks and Artest.

In China, these teammate Yao Mingguang has had a huge fan team, which is not a very dazzling "Yao teammate" in NBA.

Nowadays, although there are doubts about whether Yao Ming can get back to the top of the comeback, the industry has already held that the influence of Yao Ming phenomenon is not only in sports competition.

For Yao Ming to hit heavy gold, Chinese shoe enterprises are more focused on Yao Ming's symbolic role and unparalleled popularity, in addition to hoping to rely on signing Yao Ming to bring hot products, but also hope to use the "Yao Ming effect" to stimulate the growth of the stock market.

Kuang Baoqiang, a network celebrity who has long paid attention to the NBA stadium, put forward another view when he interviewed the morning paper reporter.

He believes that in fact, Yao Ming's influence is declining, and the decline of Yao Ming's influence will definitely affect NBA's market in China.

"As a long-term observer of NBA, we are more concerned about the duration of Yao Ming's 20+10.

Now we think Yao Ming's state is slipping. "

He said that with the growth of the age and the continuous escalation of new injuries and old injuries, the decline of the players is inevitable. Many people will not return to their peak after falling down.

When one day, Yao Ming's data, such as a score below 10, maybe Yao Ming will never attract more attention from Chinese fans. Without Yao Ming, the future of NBA in China will not be optimistic.

Before Yao Ming, Da Zhi and Battelle were all NBA players.

However, Da Zhi and Battelle play NBA, but not many Chinese fans are concerned because they are the substitute role of NBA.

He said.

But the Rockets are in the middle of NBA, but many Chinese fans are very concerned. This is mainly due to Yao Ming. Chinese fans regard the Rockets as the home team.

Kuang Baoqiang suggested that Chinese enterprises want to open their own market through NBA. First of all, the Chinese players should be attracted by Chinese players on the basis of NBA's success.

Therefore, in addition to signing foreign players, Chinese enterprises can also create a new way to cultivate potential players in China to NBA.