Leather Shoes Enterprise Mu Lin Sen Insists On Good Faith Management
This is a very difficult thing to do: signed more than 8000 contracts, there is no breach of contract. This is Fujian Shishi Fusheng shoes industry Co., Ltd. With honesty and trustworthiness, the company's annual Sale The amount has been developed at a speed of more than 20%, and tens of millions of dollars were paid in 2007, and last year to 12 million yuan. Casual shoes The leading brand of the industry, the focus of the footwear industry nationwide. enterprise 。
Fujian Shishi Fusheng shoe industry Co., Ltd. was founded in 1998.
At the beginning of its establishment, it was only a small factory with only a few dozen people. But the board members of the company realized that, in addition to making brands and attracting talents, an important work integrity is the development of enterprises.
Management
To improve the company's credit.
The credit crisis spread to the whole industry at that time.
Under the strong support of Shishi municipal Party committee, municipal government and relevant functional departments, Fusheng company actively carried out the activities of "keeping contracts and Valuing Credit", taking honesty and trust and reputation as credit, and taking integrity management as the way to start a business and to develop industries, so as to promote the rapid development of enterprises.
The main practice of the company is to establish and improve the management system of honest service, attach importance to contract management, strengthen publicity, establish and improve the contract management organization, equipped with full-time contract managers, strengthen the management and supervision of signing, examining, performing, changing and relieving contracts, and introduce the methods of contract management assessment and rewards and punishments, and make specific provisions on the settlement of contract disputes.
Due to strict requirements and strict management, the company has signed more than 8000 contracts with 33 agents, more than 3000 distribution outlets, and raw materials suppliers in the past few years.
In the production and operation activities, enterprises should do business in good faith and abide by the law.
Lin Rongzhou, chairman of the company, believes that honesty is the source of success and the source of prosperity.
Therefore, even at the beginning of the establishment of the company, although the funds were scarce, the company never owed wages to the employees, never owed the bank loans, and won the development opportunity through good credit.
After a certain scale, under the guidance of the industry and Commerce Department, the company has built up a good faith culture, and the brand awareness has been rapidly improved, and the market competitiveness of enterprises has been greatly enhanced, thus consolidating the main position of the market.
The enterprise not only obtained good social benefits, but also obtained good economic benefits.
After more than 10 years of development, "Mu Lin Sen" has maintained its leading reputation in terms of brand awareness, recognition, American pcript and market share.
At present, Mulin has established 33 agency sales outlets and more than 3000 franchised stores (counters) throughout the country, and has established marketing organizations in the United States, the Middle East, Philippines, Korea, France, Japan, and so on, forming a sales network system covering the whole country and abroad.
Through authoritative evaluation, "Mu Lin Sen" brand value has reached 5 billion 680 million yuan.
The brand has won the honorary title of "China famous trademark". Since 2002, it has won the first prize of the "genuine leather cup" National Design Grand Prix for three consecutive years. The standard of casual footwear industry, drafted by muilin Sen, has been promulgated and implemented by the national development and Reform Commission of People's Republic of China (QB/T2955-2008).
In 2008, the company was awarded the title of "keeping contracts and heavy credit" in Fujian province. It was awarded the credit AAA grade enterprise by Construction Bank for many years. In 2009, chairman Lin Rongzhou was rated as an enthusiastic person in Fujian's credit construction.
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