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Liu Chunxiang: Suffering, Tempering Wine, Self Fragrance

2010/11/10 13:35:00 65

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In her own words, it is not bitter to start a business.

Many people only see today's brilliant and successful Liu Chunxiang, but reporters feel that her sweat and tenacity "brewing" story, more thought-provoking.

Liu Chunxiang is the only daughter in the family. After marriage, she and her lover should not only support the elderly, raise their children, but also take care of three young brother-in-law who are attending school.

From 1979 to 1999, as the children, parents and elder brother sister-in-law, she and her husband sent away three old people, raised their children and grew up to help them to get married and get married.

The pressure of life and heavy burden shouldered on Liu Chunxiang's shoulders.

In 2000, when she was the manager of Baishan City mountain goods market, she looked at the exuberant look of the merchants when they were prosperous.

What can she do? After a long period of observation and research, she decided to start with health wine and add Changbai Mountain's rich specialty products to wine. It will be promising if it conforms to people's awareness of nature and health and forms a unique health wine brand.

Liu Chunxiang said he had to admire the hard work he had done.

After consulting with her lover, she applied for a loan with her housing, registered the "land health products factory", and hired the idle house of 400 square meters in the mountain goods market to start the factory building.

At that time, the product was very small in size. It sold the specialties purchased separately and sold the products on the same side. It used the original wine to make experiments on mountain products. After many experiments and experts' argumentation, it finally produced the first batch of "Tsing Sheng Bao tonic wine", which was almost sold out after the listing.

The good market reaction has stimulated Liu Chunxiang's enthusiasm for starting an undertaking, and her confidence in expanding the factory has been more satisfactory.

In order to better develop the enterprise, she regards herself as an ordinary worker.

Thing

All are willing to act as parents.

First

Seeing that the snake could not even go to the road, she began to scratch the snake into wine, and from the original wine to the present senior wine taster, she worked hard. After a year's hard work, she earned the first pot of gold after the start of her business. She tasted the sweetness and decided to make the business bigger.

Using this fund, she bought a 50 hectare mountain farm, built a 1000 square meter simple factory building, added equipment to make her own wine, and expanded the scale of the enterprise.

Just when Liu Chunxiang was ready to do a big job, in July 2001, her husband was diagnosed with advanced lung cancer. Liu Chunxiang, who had just started her career, ushered in the most difficult part of her life.

In order to save her husband's life, she sent her husband to 301 Hospital in Beijing to take care of her husband while managing the business. Beijing and Baishan went back and forth countless times. No one knew how much Liu Chunxiang had suffered and how much tears she had shed.

However, all the efforts did not keep her husband's life. In July 2002, Liu Chunxiang's husband left the world.

In order to cure her husband, Liu Chunxiang not only spent 580 thousand yuan of her initial business, but also had 300 thousand yuan in debt.

In the loss of the pain of love, Liu Chunxiang, in order to repay debts and ensure the normal operation of enterprises, she always warned herself that she could never fall down. At that time, she devoted herself to the development of enterprises, regardless of the dark days.

At the beginning of the most difficult years, Liu Chunxiang personally led the team to the local wine exhibition.

personally

With sales staff developing the market, agents have been employed in 21 cities in 9 provinces.

Her company has also developed from the purchase of original liquor to its own production of liquor, from single species to 45 varieties, from local market to all over the country.

The enterprise has been on the right track and has achieved considerable economic benefits. But Liu Chunxiang, who is not very good, has not been satisfied. She resolutely upgraded the enterprise to the "land born Wine Co., Ltd.", and vigorously developed liquor and nourishing wine after retaining the products of Changbai Mountain special products formulated by experts.

In 2006, we invested 30 million yuan to build a garden type green and environment-friendly modern wine making enterprise. We developed 48 categories of Changbai Mountain ginseng wine, deer turtle wine, three whip wine and so on.

Today, Baishan City Di Sheng Bao wine industry Co., Ltd. has been awarded the title of "Baishan City leading enterprise". The "Sheng Han Bao" brand has been awarded the "famous trademark". The "northeast Han" series liquor produced by the company has been honored as the "China Baishan International Mineral Spring Festival" special wine by the Baishan City government. It has been awarded the famous brand product at the agricultural food fair, and has been successfully stationed in Korea, Russia and other countries through the border trade.

With her perseverance and strength, Liu Chunxiang wrote an immortal legend of a pioneering woman.