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Canton Fair Data Crisis &Nbsp; China'S Clothing Exports Are Cloudy.

2010/11/10 14:42:00 82

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Canton Conference Data Crisis Clothing Export

As the "barometer" of China's foreign trade, the information disclosed at the 108th Canton Fair that has just concluded is worth noting.

Although the specific paction data have not yet been released, judging from the feedback from the exhibitors in the apparel industry, the export of clothing products in China is not optimistic due to the impact of raw material prices, exchange rates and labor costs.

Exchange rate risk, shrinking demand, rising raw material and labor costs make clothing enterprises unable to eat.

In just two months, the spot price of standard cotton rose sharply from 18 thousand yuan / ton in September to 28 thousand yuan / ton in November.

What is even more headaches is that the instability of raw material prices can lead to losses for every order of exporters.

Change is not just that.

The exchange rate of RMB against the US dollar has risen to nearly 3 percentage points since September, and the labour cost of the textile and garment industry has generally risen by about 30% this year. Three pressures are squeezing the profit margins of the enterprises.

Behind the soaring cotton prices, there is imbalance between supply and demand, and there is also a push for speculative capital.

China's garment export enterprises are suffering from both sides. One is the slow recovery of demand in the international market. Buyers are also worried that the rise in Chinese manufacturing prices will affect local sales, and the other is the rising cost of domestic raw materials and labor, and the factors of exchange rate, energy conservation and emission reduction.

Clothing enterprises to increase value-added products to cope with heavy pressure

"Higher raw material prices make us more volatile than exchange rate fluctuations.

Worried

。

This year, compared with the previous years, it has gone up quite fiercely. Now we are not worried about the lack of orders, and we are worried about low profits. "

At the Canton Fair, the head of a clothing company in Zhejiang expressed their distress.

The owner of a garment factory in Liling revealed that although the order is increasing, the price of cloth raw materials is rising, squeezing profit margins.

At present, garment processing enterprises should not pay too much attention to sales volume. They should focus on clothing design and brand building, increase the added value of products or alleviate some pressure. "

Cotton price per day, Zhou Jinsong, President of Guangzhou wheat Europe Garments Co., Ltd., was also puzzled by the cost, but he gradually groped out the way to deal with it. By inviting Paris designers to strengthen the clothing design, the exhibition clothing was all the latest fashion in Europe and America, attracting the eyeballs of European and American customers at the Canton Fair, and the relative success of the price increase.

"The price of one item is more than 20 US dollars, which is at least 40% higher than that of the general OEM OEM, but it is still 50% cheaper than that of the European and American real estate, and the customers are willing to accept it."

Zhou Jinsong said, "the design adds additional value and details, such as adding a belt to the clothes, which will increase the price by 30%."

Liu Jianjun, spokesman for the Canton Fair, said that in recent years, enterprises have constantly strengthened brand cultivation and design.

innovate

Input, and generally attach importance to product research and development and green environmental protection concept. From OEM to ODM, the momentum of pformation is obvious.

The bargaining power of this company with independent intellectual property rights, independent brands and independent marketing enterprises has been significantly enhanced, and the turnover of brand products is better than that of ordinary ones.

commodity

。