2010: Bo Yang Big Hand Layout Dream Of Clothing

　　 Catch at the same time R & D design Grasping at the same time brand marketing In the wave of emphasizing transformation and upgrading, the enterprise development model of the group, which focuses on "grasping the two ends", has been relished by the industry in recent years. However, a major decision made recently by the company seems to overturn its original impression.

　　 Recently, the chairman of the company, Jung Chuan Chuan, announced the establishment of the first industrial leading group in Bo Yang Group. The industrial leadership group has only one task: to build a large industrial city with a total area of 500 mu in the development zone of the city, three years later, the production capacity of Bo Yang will be increased by more than ten times.

Bo Yang Industrial City is ready to come out.

As we all know, Bo Yang Group has been "for many years". Light assets "Nearly nine of the sales representatives and sales of clothing and home textiles are processed by companies outside the company.

However, this situation seems to be changing now. "We have now eaten 500 mu of industrial land in the development zone of the province. It is expected to invest 500 million yuan in the near future to build the first large industrial city in Bo Yang. Fan Jiang, leader and deputy general manager of the new industrial leading group of Bo Yang Group, told reporters.

At present, Bo Yang Group has already drawn up a preliminary construction plan for the industrial city. According to the plan, the industrial city will be named "Bo Bo Yang Textile Industrial Park". The entire park will be dominated by three major textile industrial parks, garment industrial parks and home textile industrial parks.

All-round expansion of capacity

It is reported that the Bo Bo Textile Industrial Park is planned to be put into operation in three years, and the manufacturing industry that has not been focused on by Bo Yang Group will expand in a large scale.

For example, the clothing plate, the largest garment manufacturer of Bo Yang Group, the actual production capacity of Bo Bo Yang Garments Co., Ltd. is only about 400000 pieces of clothing, with annual sales of more than 2000 yuan. After the completion of the industrial park, the capacity of the company will expand to 300 million yuan and the garment processing capacity will reach 6 million.

Bo Textile Group's first textile plate will also appear and grow rapidly. According to the plan, it will build a knitting factory with a scale of 100 knitting machines and produce 10 thousand tons of knitted fabrics annually.

"Three years later, with the completion of the industrial city, Bo Yang's own manufacturing sector will enlarge more than ten times at most. Within 5 years, the autonomous production plant has to meet the procurement needs of over 15% of its own brand supply chain.

Bo Yang's clothing dream is just beginning.

Bo Yang Group, which only pays attention to product design and brand marketing, how does it suddenly favor the manufacturing industry?

Faced with this doubt, Jung Chuan said, "the core of our transformation and upgrading is upgrading from light production to moderate production and processing, and strengthening the control power of independent production plants. This transformation is just for the sustained and healthy development of the brand."

Jung Chuan Chuan stressed that how to transform the new technology, new fabrics and new processes from the production line to competitive commodity circulation is not achieved by controlling brand management alone.

In addition, Jung Chuan Chuan is more optimistic about the prospect of manufacturing. "In recent two years, many voices are saying that the Chinese manufacturing industry, which is mainly processed by generation, will be declined. However, at the beginning of this year, we found that even in the clothing industry, the most profitable companies in China last year were those of the processing enterprises. For example, in so many garment and textile enterprises, the most profitable part of last year was Shenzhou weaving. There are indications that China's garment and textile manufacturing industry will also have bright prospects.

"Last year, UNIQLO's single brand sales reached almost 50 billion yuan, while China's largest clothing company's clothing brand domestic sales were only several billion yuan." Jung Chuan pointed out that with the development of China's huge domestic demand market, China's garment manufacturing industry will usher in great development. In the next 5 to 10 years, China will probably have clothing companies with annual sales of 100 billion yuan. And this great historical opportunity, Bo Yang must grasp the key to transformation and upgrading, challenge a 100 billion level space, and need a reasonable industrial layout.

Background news

Many giants are optimistic about China's manufacturing industry.

With the rapid growth of labor costs, more and more people in recent years have accepted the idea of "retreating three into three" and expanding the service industry in major cities in China. However, has Chinese manufacturing really developed to the end? Recently, many manufacturing giants do not think so.

In a recent interview with the media, the group said they had invested heavily in the mainland cities in recent years, mainly because "because the mainland will remain the world's major manufacturing center in the next 20 years, there will be no competitors." It is said that in the near future, they will employ 1 million 500 thousand staff on the mainland.

　　 In the first half of this year, at a summit meeting held at the Sofitel Hotel, when a well-known domestic expert put forward a view that China's manufacturing industry will decline, the chairman of China's largest garment enterprise group, Li Cheng Cheng, said that despite the economic transformation, China's manufacturing industry still faces enormous development prospects. "Our manufacturing industry in China is just beginning, and there is still a long way to go." Li Rucheng's view coincides with that of Jung Chuan Chuan.