Shoe Enterprises "Fashion" To Challenge The Rising Cost Of Personalized Products And Survive

In November 11th, with the rising of the footwear industry in the central and western regions, the cost of labor and raw materials in the coastal areas posed a new great challenge to the traditional manufacturing industry. In the face of increasingly narrow market space, what is the advantage of the footwear industry in coastal areas? How can we achieve new breakthroughs? Surely this is a new survival and development problem that shoe manufacturers will face today.

At present, diversified information is changing rapidly, and people's new consumer psychology has been constantly enhanced. From the past selection standard "good quality and low price" to the current "quality + personality supremacy", the shoe products are moving from the function of the necessities of life to the "necessity". fashion "And" Publicizing individuality ". Observation of recent time brand In the autumn and winter new product launches held by shoe companies, it was found that unlike the shoe industry held in previous years, this year's autumn and winter boots have more fashion elements and stronger cultural tension. People pointed out that this indicates the system. Shoe enterprises Has really entered the "fashion" stage. Some key shoemaking enterprises have become more and more aware of this. foreign trade Enterprises are also restarting their efforts to rebuild their brand image with the help of fashion.

A few days ago, AOKANG held a media meeting with Zhu Dan, a leading actress in Zhejiang TV's female anchor, who was in love with the anchors. In Shanghai, the media met. AOKANG provided shoes and bags for the actors and heroines of the play, and broadcast the latest products in the gold advertising section of Zhejiang TV. Let the beauty anchor Zhu Dan insert the AOKANG brand into the advertising plot and interactive section, and disseminate the core positioning of the business fashion vividly and efficiently. The brand has focused its attention on the influential fashion channel, is committed to creating a pioneer with Chinese fashion elements, and has been working with the international fashion and creative industry to launch high-quality fashion women's shoes, which is aimed at grabbing the international fashion heights. In addition, Kangnai shoes with "comfort technology" to establish Kangnai's "fashion competitiveness", highlighting the fashion sense and avant-garde spirit of Kangnai's leather shoes, and its careful extraction of products logo highlights the details of leading shoe king.

Moreover, a number of fashion and leisure brand shoes have also embarked on the "personalized" road. With the unique personality of fashion, a new wave of fashion and leisure has been launched in the market, and its market influence has expanded year by year. For example, many export oriented leather shoes enterprises in Wenzhou are often very limited in their personal tension to break through the market predicament. Homogenization competition results in frequent sales performance in other regions, and can not compete with the competitive brands. They began to break through homogenous competition with fashion, improve their shoes from comfort and other functions to their sense of fashion, use fashionable elements to adapt to the new market changes, and inject new vitality into the brand.

There is no doubt that shoemaking manufacturers should keep abreast of this change and make personalized products profitable for them as soon as possible, because more and more Chinese consumers have gradually changed from the tangible value of shoe products to the intangible value of the personalized details behind the brand.