Huzhou Garment Industry: Pushing The New Market To "Pry" The Future Market

international Economics The environment is complex. For overseas exhibitors of Huzhou enterprises in Zhejiang Province, the immediate order is not the only purpose. Pushing the new market, expanding the market and learning from experience are the future of "leveraging". market The new fulcrum...

The crisis has been solved and the recovery still remains. Although the global economy is recovering, the outlook for the world economy is still facing major risks. Eurozone sovereign debt crisis, RMB to us dollar exchange rate rise, global commodity inflation. In the face of the complicated international economic environment, the enthusiasm of overseas exhibitors of Huzhou enterprises has not been reduced. As of the end of last month, Huzhou organized 167 overseas exhibitors, with 371 exhibitors and 217 booths.

"The more difficult we are, the more we need to go out and not get out." China International Trade Zhou Jun, vice chairman of the Huzhou Municipal Committee of the Promotion Committee, said that this year, Huzhou enterprises have been looking far away from overseas exhibitions. The immediate order is not the only purpose. Pushing the new city, expanding the market and becoming the channel become the new fulcrum for the merchants to "pry" the future.

From Bangladesh international textile and garment industry exhibition to the US Magicshow Summer Exhibition, from Paris international fabric exhibition to Copenhagen Textile Expo. Since this year, Huzhou has organized 21 overseas exhibitions, most of which are in the textile industry. Huzhou's characteristic textile enterprises have displayed "new weapons" at these exhibitions, making full profits.

Not long ago, Huzhou organized 18 textile and garment enterprises to participate in the Paris international fabric exhibition. "The characteristic textile industry is one of the six major industries featured by the development and development of Huzhou at the end of last year, and the advantage of the whole industry is more obvious now." Zhou Jun said. At the beginning of this year, with the support of the Municipal Foreign Trade and Economic Cooperation Department, the organizers of the exhibition were invited to visit the lake. Finally, they won the tickets for the Huzhou characteristic textile enterprises.

"Despite the uncertain future of the international economic development, the rigid demand in the textile market still exists." One of the exhibitors, Huzhou Jingcheng Textile Co., Ltd., said that the European market has a higher overall requirement for product quality and grades. Products with a single variety, low grade and low technology content are hard to get the attention of European buyers. As a result, the company has brought the "newest faces" to the exhibition in order to leave a good first impression to the businessmen. At the Paris international fabric exhibition, most of the exhibits in Huzhou are newly developed special fabrics, which include real silk, new corduroy, wool spinning, rabbit hair spinning, knitted fabrics, functional fabrics, and so on, and focus on the development trend of European market.

"In the past, our exhibitors liked to put their products on the booth like a hodgepodge." Zhou Jun said that since the beginning of this year, with the accumulation of overseas exhibition experience, more and more Huzhou enterprises began to pay attention to the professionalism of the booth layout.

At the Hongkong Fashion Festival, the largest fashion show in Asia this year, the exhibitors in Huzhou, including the seven international companies, the "fortune" industry and the Huacheng era, have carefully arranged their booths. The main products and featured products are very strong, and the brand and professional image is even more prominent. Seven fortunately, a staff member of the industry said that their booth arrangement was based on many international elements. Enterprises participating in overseas exhibitions in addition to receiving orders, the deeper task is to learn from the exchanges, understand the product prices and product development trends in the international market, and accumulate capital for the future international development of enterprises.

From the Mexico auto parts exhibition to Philippines China mechanical and electrical products exhibition, a group of newly emerging industrial enterprises in Huzhou has entered the "international arena" this year. "In recent years, some emerging industries in Huzhou are constantly emerging. We should closely integrate the industry adjustment in our city and promote these industries to the international market. In addition, while developing the traditional market in depth, we must adhere to the road of "market diversification" and expand the emerging markets. This will help Huzhou enterprises win the battle of the future. Zhou Jun said.