Clothing Enterprises "Touch The Net" Has Become An Inevitable Trend.

At present, there are two ways to enter the network platform for apparel enterprises. They are self built network sales platform and the existing third party network platform.

The way in which apparel enterprises choose to enter the network is of vital importance to the overall sales performance and the future market expansion.

The author believes that in the early stage of garment enterprises' "touting net", the choice of self built platform or outsourcing to the third party should be decided according to the enterprise's own conditions and should not blindly imitate the successful cases.

First of all, self built network, self built network platform has a unique advantage, and its own platform itself can make better planning and implementation, and will not be limited by the third party network platform.

If you choose to build a self built network platform, garment enterprises will have a professional e-business team, and have certain experience in network marketing. Both online and offline services must have a sound system. In addition, a strong capital base is also necessary.

In a word, the self built network platform is a professional project. It needs a professional team to do it, so that it is possible to succeed on the line.

Compared with the self built platform, many garment enterprises are wise to make use of the existing third party network platform due to the lack of their own conditions.

It is understood that at present, there are thousands of clothing e-commerce platforms across the country. These e-commerce platforms have more mature store design and management, as well as rich experience in network marketing.

Therefore, relying on a mature third party e-commerce platform at the early stage of "touches", clothing enterprises have saved many costs of self built platforms, and at the same time gained the popularity and mature operation system accumulated by the third party network platform for a long time.

By the help of the third party e-commerce platform, garment enterprises have formed a certain scale of market sales, which has been recognized by consumers, and has formed a benign interaction with offline marketing. It is the best time to build their own e-commerce platform, which will also lay a larger market space for the future development of enterprises.

Not only the clothing industry, but also many other traditional retail businesses are facing the impact of e-commerce. The on-line product is the trend of the times.

In the face of "touch net", whether it is self built platform or the third party e-commerce platform should fully measure the situation of the enterprise itself. In fact, the two kinds of "touch net" have their own advantages and disadvantages. Only with the right choice, can enterprises cope with the pformation of marketing channels freely and not be eliminated by the market.