Innovate The Dream &Nbsp; Discover The New Situation Of CHIC2011

CHIC2011 continues to boost industrial development, clearly convey the idea of improving the comprehensive soft power of the industry, and guide Chinese brands to express themselves in the international arena.

At the same time, CHIC2011 has released a careful layout for the collection of China's excellent brands, and further created a first-class business platform, fashion platform, creative experience platform, and joined hands with outstanding brand members to show the humanistic care that the clothing industry can give in a multi social background.

The theme of the exhibition is "discovery". It stresses the harmonious relationship between people, clothing and environment. Therefore, in the exhibition area and booth design requirements, the green and environmental protection principle is still the highest principle. The exhibition area design will be adjusted according to the market requirements, and the functional areas will be further segmentable.

On the whole, the CHIC2011 site will focus on the theme planning, and emphasize the trend of the exhibition, highlight the uniqueness of the product exhibition concept, from concept to layout, a new look, consistent with the development trend of international famous clothing exhibition.

Women's clothing area subdivision exhibition heavy attack

Deduce endless style, gather new strength, women's wear hall is ready to go out, heavy attack, will make the 2011 CHIC new and wonderful.

The CHIC2011 women's wear camp will expand further, occupying 25000 square meters of two exhibition halls of W3 and W4. With the grand scale and broad mind of the whole exhibition 1/4, the elite women's clothing brands will converge.

According to the trend of market development, the women's wear hall should strengthen the regional classification and take the "parity and fast fashion" as an important part of the current clothing, and become an independent district.

"BANNA BANNA", as the representative of the block, has attracted countless attention to the largest booth of nearly 600 square meters on CHIC2010, and on CHIC2011, "BANNA BANNA" will still be the eye of the audience.

There is no doubt that the women's wear exhibition area has always been a dream spot for many old brands. "Shang Yue" has been involved in CHIC for fifth consecutive years as CHIC's "super powder child". The fourth year's "Paris Metro" will still use L type fixed booth to participate in the exhibition, while the exhibition area of "Shu Lang" "Yi Di Fei" will expand significantly compared with the past.

The brand "Yi Jia Yong" participated in the exhibition two degrees in 2011, trying to make further efforts with the help of CHIC. "Ravonia" has been sold in more than 20 shopping malls in Beijing, and the attractive attraction of the inland market has further expanded the exhibition area.

Viscap (Viske), a well word of mouth, will display the men's and women's wear separately in the exhibition. There will be a booth in men's and women's wear areas, with a clearer definition and more precise positioning.

Hangzhou's high-quality growth brands such as "blue sentiment", "female diary" and "ancient wooden sunset sheep" will also appear together in CHIC2011, which undoubtedly adds many Jiangnan style tenderness to the ladies' wear hall.

Overseas brands are actively participating in the exhibition, and the quantity and quality of participation are increasing. The brand "Qiwei" from Taiwan has already set up more than 200 stores in Taiwan, and has a good momentum of development in the interior. Japan's brand "OLIVE des OLIVE" and IORI will also join CHIC2011, while the Tianjin Luhua company as the general agent of Korean famous brand will take 4 brands such as "corleano" and "colo bar" and participate in the exhibition.

Low carbon fashion elite in men's wear area

CHIC2011 men's wear hall still brings together the outstanding brand in the Chinese clothing market.

At present, the number of exhibitors in the men's wear hall has surpassed that of the past. YOUNGOR, Shan Shan, Hong Kong, Luo Meng, Bosideng, Ruyi and other groups are all carrying many brands under this brand to continue the brand legend.

What is even more gratifying is that many men's clothing enterprises have been exhibiting in large areas, promoting brand groups and highlighting the strength of the group. At the same time, they have responded to the call of low carbon and environmental protection, and have brand new colors for the brand with the brand new green fashion concept.

The dream of the leisure area, the flower and the place of innovation.

In the leisure wear hall, many famous men's wear brands will be dressed up, and the brands such as "Taiping bird", "Mark Ed Faye", "flower umbrella", "Viscap", "JASONWOOD", "GXG" and "ALT" are all in place.

With the help of CHIC's overall layout of the men's wear market, bostenden, a domestic down jacket giant, is expanding again in the fashion industry, pushing the latest brand "ROCAWEAR" built on the CHIC2011 together with "acennis".

"ROCAWEAR" is a native Street brand in the United States. It was introduced to China after the acquisition of iaconis and co promoted by Bosideng, a Chinese partner, to create a brand new feeling for the industry.

In the context of the continuous trend of leisure trend and casual wear, the fashion sports area has become a new place of surprise. The fashionable sports brand headed by "Anta" and "XTEP" will form a strong camp and complete the visual storm of CHIC2011 with perfect planning.

In the CHIC2010 leisure hall, the "Taiping bird" is actively cooperating with the organizers' low cost and low energy consumption proposition. The new idea of the exhibition is sketched in 2011 with a unique idea.

Fashion design for children's block seven Edition

With the in-depth analysis of the fashion concept in the domestic clothing industry, the fashion style is also blowing the children's clothing Museum.

This year, the children's life hall will start from the "children's fashion design". With the concept of "returning to nature and finding innocence", we will further emphasize the concept of "children's living hall" and advocate the healthy, optimistic, independent and confident personality development concept of children, so as to inject infinite Tong Zhenhe interest into CHIC.

It is reported that the 11 thousand square meters of children's living hall can accommodate more than 120 high-end brands, and is initially planned for China's ten children's wear brand area, pioneer Youth Zone, overseas boutique area, fashion trend children's wear area, happy baby pregnancy area, new viewing point and activity area.

Interpretation concept of professional exhibition in underwear area

In CHIC2011, the underwear professional exhibition area will appear in the ladies' wear hall. The exhibitors will include men's underwear, pajamas, home clothes, body sculpting underwear, etc. the high-end underwear brands of Ordifen, ruby, Mei Ting Ting, D+D, Han Cai, Gad Dinah, Zhong Huang and so on will be gathered together to create a new philosophy of fashionable naturalism and advocate the spirit of underwear independence.

Underwear around the central island around the island will also consider the establishment of "underwear concept zone", the use of different healthy living scenarios, to provide a richer and more diverse space for brand display.

Cashmere district again for fashion style annotation

In 2011, cashmere fashion will be fully integrated into the ladies' wear hall. This indicates that the concept of cashmere fashion, youth and diversification has penetrated into the skin texture of the industry. Fashion has become the consensus of cashmere enterprises. At the same time, the high-end, fashionable and healthy lifestyle advocated by cashmere fashion has awakened people's memory of cashmere at the right time.

The high-end brands such as rabbit, Jin Lishan, Qian Qi, Columbus, Saint snow, and snow migratory birds have all signed up for the exhibition, which will focus on the fashion trend of the cashmere fashion.

CHIC will always be the stage of fashion trend and competition. At the same time, the "Golden Lion" cup cashmere fashion design competition will be held jointly by the China Fashion Association and Zhejiang Jin Li Shan cashmere dress limited company. The finalist concept will be jointly released at the W4 ladies' wear hall.

Down area wins new machine competition upgrade

After the cold winter of 2010, the sales of down products were unusually hot. Recently, the meteorological department's prediction of extreme cold in the North has made the down the exhibition area full of popularity. No matter in the number of brands or the area of exhibition, it has increased by more than 20% compared with CHIC2010.

Brands such as "ice cream", "Qian Ren Gang", "Temple", "big feather" and other brands have been involved in the CHIC2011 camp as usual, and have increased the area of exhibition area and made a high-profile debut.

The original dress brand "Sly", the new brand "suoott" and other active participation, seize the opportunity, with the help of CHIC!

Fashion accessories, gorgeous appearance, designer corridor, starlight still

W2 Pavilion fashion jewelry area includes jewelry, accessories, headwear, bags, shoes and hats, scarves, neckties, dolls, home and other categories, well-known brands such as Bangkok silver, silver age, Ru Bi and so on will come to the same place, Guangzhou fashion beauty hair group is more with heavy punches, the company's attention to the booth's heart planning will bring different surprises to the audience.

CHIC has become an essential platform for enterprises to promote and disseminate their own products every year. Past key brands such as FRNDO, S&A, TIF & TIFFY, coolbird, EXPRESS and Lovely Lace will meet again in CHIC2011.

Fashion designers are leaders of fashion trends and are increasingly being supported and recognized by international brands in order to encourage domestic designers to design and innovate fashion and market oriented products.

On the basis of the original "creative design", CHIC2011 has emphasized the concern and encouragement of fashion design. The new designer corridor, which is adjusted and positioned, will use the exhibition platform to converge with fashion creativity and design power to communicate with clothing brand enterprises, terminal business groups and high-end media, and advocate a fashionable and healthy design concept, promote the value of creative design and promote the improvement of brand creative design.

In the 2010 China fashion design invitational tournament, which ended in October 2010, the eight pioneer designers of the "senior custom Award", "the most luxurious temperament Award", "fashion pioneer brand award", "best designer brand award", "men's Creative Award", "most cultural value award", "Artistic Creativity Award" and "public attention Award" will also be displayed on CHIC2011.

CHIC2011 innovation, new ideas, new pattern, new proposition

Since the economic crisis, domestic clothing brands have been making strong demands in structural adjustment, brand building and international development. This undoubtedly represents the future trend of Chinese clothing brands. The concept of "new ten years" launched by CHIC2010 has pointed out the direction of garment industry development, while CHIC2011's "discovery" has become the first step for Chinese garment enterprises to carry out.

CHIC2011 further stressed the idea of international exhibition and the global perspective. Indeed, in the process of changing the Chinese garment industry from big to strong, it is necessary for entrepreneurs to have an international vision, a global mind, a humanized and sustainable development mode, a diversified and innovative channel, and a "globalization" standard for the evaluation system.

Under the protection of product quality, the development and progress of marketing channels, innovation of business models, construction of industrial chains, rapid response, social atmosphere and social responsibility will become the means to pursue greater profit margins and enhance risk resistance capability. It is also the key factor to build brand core competitiveness and occupy a dominant position in the future global competition.

To find oneself is to find the direction of future development.

As one of the most significant activities in the industry, CHIC embodies the value of its irreplaceable business platform while making use of its huge influence and dissemination power to play a huge exemplary effect and promotional effect, and ultimately embodies its valuable industry guiding value.

In 2011, under the proposition of "discovery", we will consider and examine CHIC in a new perspective from a new perspective and standpoint.