How Do Small And Medium-Sized Entrepreneurs Grasp The "Single" Business Opportunities?

November 11th is the bachelor's day. Many businessmen take the opportunity to launch the "Bachelor's money". On the Internet, 2 yuan one card card and 29 yuan "Bachelor T-shirt" are also popular. According to the statistics of a famous shopping website on the same day, the volume of spanactions in the online shopping mall increased by more than 60%.

As the number of singles in Beijing and Shanghai has broken through a million mark, the potential blue ocean of single economy is promising. For young people with entrepreneurial ideas, perhaps single economy will become their best entrepreneurial opportunity.

　　 economic phenomena

Single products popular network

　　 Singles Day On the same day, the reporter entered the word "Bachelor's Day gift" on a shopping website, and searched out more than 500 kinds of merchandise. Among them, single T-shirts bearing single manifesto or icon are highly sought after. In a creative shop, the "Global Limited Edition" single T-shirt is even labeled, and even the word "banning pairs and single Vivas" is played, each priced at 29 yuan.

In addition, singles day badge The "special offerings", such as singles day cigarette boxes, and built-in sound cards such as "once you get rid of single trouble" and dubbed cards, are all sought after products. There is also a "boyfriend pillow" with high network hits. The shape extends on the basis of traditional pillows, resembling male arms, so that single women feel the arms of virtual boyfriend. According to statistics, the special offer pillow, which sells from several yuan to several dozen yuan, has a turnover of thousands of times in the latest month.

At the same time, many online shops aimed at this single market and launched promotional activities on singles day. For example, 27 famous brands such as Jack&Jones, Kappa and so on launched half off discount in the Taobao mall. According to Taobao's data statistics, the online trading volume of the online shopping mall on Singles Day is more than 60% higher than usual.

The single race is profitable.

According to a survey conducted by the search and search agency for the single Chinese population, 28.6% of the more than 1000 survey samples from 16 representative cities in Beijing and Shanghai accounted for 28.6% of the total number of luxury purchasers. 16% of them went to bars, KTV and other nightlife places at least once a week; 31.6% of the biggest monthly expenses were social consumption such as self entertainment consumption or gatherings, and only 5.4% of the savings were insured for the future.

The survey shows that today's single ethnic groups are mainly concentrated in the young class with cultural and economic strength. Compared with the traditional concept of "passive singletons" with dual defects in physio or psychology, they are the most striking feature of their ideological subversion. They are the representatives of self enjoyment, and choose to be single in order to enjoy life. Compared with married people, they are keen on spending, saving money and having a strong sense of self. "High education, high income, fun and expectation" is the characteristic of this group. It is also the most noteworthy place for smart businessmen to rush for gold in the wave of "single economy".

Single business opportunities unlimited

At present, the number of singles in Beijing and Shanghai has exceeded 100 million, and the number of unmarried people over 15 years old in Guangdong has exceeded 20 million, and the ranks of singles are growing. Compared with other classes, single ethnic groups are more passionate and impulsive. As long as they are fashionable and interesting, they will spend a lot of money on clothes, food, housing, spanportation, entertainment, social networking, charging and pension.

The small and medium-sized entrepreneurs' gold rush "single economy" can be targeted in the following directions.

Health and beauty services: singletons are always willing to join fitness clubs or learn yoga, body dance, ballet and piano lessons in order to maintain a healthy posture and a positive mental attitude. Entrepreneurs can invest in fitness centers, beauty salons, women's clubs, aromatherapy stores, color consulting shops, beauty products stores, etc. according to the funding conditions.

Two, single product management: Haier has a small refrigerator for single people, with a capacity of only 110 litres, priced at 1280 yuan, and almost the same price as a household type large capacity fridge. It can be seen that the profits of single products are large. If entrepreneurs can organize all kinds of sources of goods and set up a single product store, they can attract many singletons.

Three, training institutions: single people are keen on "charging" learning, examination of certified accountants, registered lawyers, appraisers and other qualifications, and participate in various training courses. If entrepreneurs master relevant skills and qualifications, they can set up such training institutions.

Four. Dating sites: at present, the Internet has become one of the ways to date single men and women. In view of this demand, making friends website is also an entrepreneurial direction, which can be profitable through attracting venture capital or acquiring large websites. However, the website must have a unique concept and a clear profit model to win the favor of venture capitalists.

Five, catering services: single people are mostly single children, living ability is relatively weak, often do not want to cook their own. Providing free meals or dishes for singles is also a direction for entrepreneurship.

Six, cultural services: single people often have plenty of leisure time, so the desire for cultural consumption is strong. If you can set up a small shop specializing in audio-visual, book retail or rental near a single person's neighborhood or office building, it is also a good choice to start a business to meet the spiritual needs of the singles.