Entrepreneurship And Failure Of Post-80S College Students

Many successful people fail to experience.

The 2011 university graduates have entered the labor season in an all-round way.

No matter what purpose, it is necessary to go through the rough and hard work of starting a business, and also to go through pioneering work.

Wei Shui chapter:

I would rather starve to death than work.

At the age of 28, there are three companies.

When the same age manpower gets a job and works diligently, when these "post-80s" are working hard to become house slaves, Xu Shengguang does not take the unusual road. He started his own business from the university age, defeated repeatedly, and fought repeatedly, so far, he has been the manager of 3 enterprises. Recently, his Guangzhou green mobile Environmental Protection Technology Co., Ltd. is more popular because of the 2 million yuan air purification products donated to the Asian Games.

"I don't want my fate to be in the hands of others. I want to control my fate in my own hands, so I will not starve to death."

This is the real driving force of Xu Shengguang's "fight to death" on the road of entrepreneurship.

Repeated defeats

Start business in second grade

Born in Shandong mountain village, Xu Shengguang, 28, is different from his peers in maturity and acuity. He often comes up with different ideas from others.

It was this difference that led him to embark on a different path from his college age.

When he was admitted to university, because of family difficulties, he cleaned the teacher's office every day to earn a little bit of living expenses.

The hardship of life allowed Xu Shengguang, 20, to start working every morning.

This unusual work history makes him grateful and understanding: "I don't want to work all my life".

In 2001, when other students were busy reading or busy playing, Xu Shengguang, a 2 year old college student, had the idea of starting a business and immediately put it into action.

The road to entrepreneurship is not as simple as imagined.

He started a tutoring class at the beginning, and then he took a fancy to the stationery consumption demand of the university campus. He started selling stationery wholesale, but failed because of his partner's dissolution. Later he ran jewelry business in a newly opened store, but failed because of financial problems.

The failure of repeated ventures made Xu Shengguang understand that business needs experience, funds, projects and teams.

Therefore, Xu Shengguang temporarily stopped starting his own business and started his job search in order to get the chance to start a new business.

fight on despite repeated setbacks

Never forget to start a job fair

Xu Shengguang's job search path is much smoother than that of starting a business.

After graduation, Xu Shengguang went to a company in Zhongshan as a general manager. Because his manager was corrupt and bribed, he recovered the purchasing power and management rights of the warehouse and quickly opened up the market.

After working in Zhongshan for 3 months, Xu Shengguang turned to Guangdong Zhongxing Business Management Consulting Co., Ltd., and worked as a department manager from the lowest telephone answering clerk.

After going to Tsinghua to cooperate with Tsinghua to set up a strategic financial management class to teach corporate president how to manage enterprise funds, Xu Shengguang did marketing promotion. At that time, he acted like a desperate fellow. "At that time, I couldn't sleep every day. The company asked for work at 9, and I arrived at 7 o'clock every day.

When the work in public went steady, the restless Xu Shengguang began to ponder over his unrealized dream of starting an undertaking.

He opened a popular beverage store at the village supermarket and started his fifth venture.

In order to innovate the way of operation, he first worked with the mobile phone chain store, and put the trolley to sell the drinks at the front of the mobile phone shop. It only cost 500 yuan a month to rent the rent, and the daily profit could reach 150~200 yuan.

Later, he worked with a herbal tea chain, hoping to promote this small business to hundreds of branches in Guangzhou.

Flowers bloom outside walls.

Obtaining public relations business from foreign banks

After a small test this time, he tasted the happiness of starting a business, or decided to go the way he wanted to go.

Since then, he has started another 3 companies. One of them, Guangzhou harmony business management consulting Co., Ltd., has become a public relations company of foreign banks in the mainland of China, and another Guangzhou and Lee Cci Capital Ltd is ready to serve as a base for sunshine private placement fund.

Another Guangzhou green mobile Environmental Protection Technology Co., Ltd. has introduced the most advanced environmental protection technology in the world for sewage treatment and air quality improvement in the mainland of China.

At the time of Guangzhou's "Asian Games year", when the Asian Games proposed the idea of the Green Asian Games smoke-free Asian Games, keen Xu Shengguang thought of a "three win" method, which can not only promote the enterprises and publicize green environmental protection with the opportunity of the Guangzhou Asian Games, but also make some efforts for the Asian Games.

So Xu Shengguang introduced an environmentally friendly product that effectively absorbs nicotine from 40% to 60% of the air.

He donated 2 million yuan worth of air purification and environmental protection products to the Guangzhou Asian Games, and will give free air purification products to all restaurants, chess and card houses and KTV in Guangzhou during the Asian Games.

"Generous business people are more likely to be treated generously by fate," Xu Shengguang said. His entrepreneurial path is longer, but he will be more calm and more persevering.

Entrepreneurial tips

Misunderstanding:

Contemporary college students generally lack entrepreneurship education. If they did not engage in some small businesses before graduation, most people had no idea about starting a business. There was no clear way of thinking about how to purchase channels, how to write business plans, hype propaganda and how much loss should be stopped. Even students of e-commerce and other majors were only exposed to fur and had no systematic entrepreneurial knowledge.

Due to the fact that there are more rote learning and less training in the education system, it is very difficult for many college students to start their own businesses.

At present, the state policy has certain inclining to university students' pioneering work, for example, there are some tax exemption policies and so on, but most college students entrepreneurs do not understand this and will pay some extra cost.

Recommendation:

Before deciding to start a business, you should know more about the successful cases of entrepreneurship, and plan and prepare well before starting a business.

Before starting a business, do some research on the market that you want to set foot in.

We must have a certain understanding of entrepreneurship policy and make full use of the convenience provided by the policy.

Avoid single fight and try to find some partners to start a business together, which can support each other and diversify investment risks.

Suitable for entry.

Because graduates are generally relatively limited in funds, few people can own their own factories, so they are more suitable for entering the distribution chain, and buy low and sell high so as to make profits.

On the other hand, college students can use their keen thinking and avant-garde characteristics to sell their own ideas, such as business activities planning companies, public relations companies, etc.

If you already have a skill, such as DIY cake, table tennis, etc., you can also use your own skills to set up training courses.

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Advanced articles:

Tailor clothes for graduates

Relying on "student spirit" to earn student money

According to statistics, the number of university graduates has broken through the 6 million NPC in China every year, and this year, the number of college graduates is 6 million 300 thousand.

These "quasi social people" who are about to enter the social front, even if one person buys a formal suit, can form a big market cake.

In 2009, a group of genuine clothes brands specializing in the campus were born. Xu Weican, the 2009 grader of Guangzhou foreign language and foreign trade university, and the brand Suitup Hu tower, founded by his team, are one of them.

Prior to the successful operation of the tower, Xu Weican, director of operations, had gone through five entrepreneurial experiences and failed.

However, these five previous ventures have laid a series of foreshadowing for the success of the tower.

During his internship in Shanghai, Xu Weican saw the white collar of the high grade office building wearing a suit and reminiscent of the dress misalignment of the newly graduated college students. All of this made him see the boundless prospect of the campus clothing industry.

Training students market

In October 2009, the "Ha tower" officially started online operation.

The initial entrepreneurial team consisted of six graduating students plus two students, 3 core members and four factory owners.

The sales team relies heavily on student agents recruited on campus.

Xu Weican said that he had already squeezed the profit space voluntarily, the pure profit of the business clothing was over 60%, and they used the same brand as the mall, but the profit space was less than half of the big one.

However, pure high quality and low price did not get a good market.

At the end of 2009, the funding chain was cut off so that everyone questioned the whole business plan. Xu Weican bought two other shareholders' shares at the price of nearly 22% off, and took the responsibility himself.

In the most difficult time, in February 2010, the two college student career development alliance teammates added to Xu Wei Chan's confidence and strength.

Just now, before the new year, looking at the backlog of goods, Xu Weican did not sell at a loss, instead, he turned to build a brand.

Xu Weican first organized a spire training camp in his alma mater, using online marketing and various career opportunities of former career development alliance to train vocational students online.

Xu Weican, on the one hand, regards the training camp as a public welfare project. On the other hand, it can also effectively publicize the brand by word of mouth among students.

The first phase of the training camp was attended by only 8 people. The second phase increased to more than 20 participants, most of whom became employees of the company.

At the same time, holding the activities such as girls' day in Guangzhou foreign languages and foreign trade university seems to be full of students' interest, but it has actually started the brand of "Hu tower" in the college circles of Guangzhou.

"Hu tower" finally turned the tide.

"We began to make profits in March this year, and we expect turnover to exceed 100 million yuan this year."

Management Law

Industry Profile: the "campus dress" industry, which focuses on young people, began to emerge in 2009, and has entered a period of rapid development.

It is reported that there are about 20 "campus dress brands" on the market in Guangzhou, and there are 11 brands in the university town.

Most of them are newly graduated college students or students themselves.

Development opportunities: there are about 300~500 college graduates each year. There is a huge demand for campus dress and a bright market prospect.

At the same time, as the industry has just started, there is no strong flagship brand, the industry threshold is relatively low.

Insiders said: Carlo John, general manager of the famous clothing brand, told reporters that at present, the market is very optimistic, especially in terms of great potential for development. But for most of the graduates who have just started their business, the market should not be too narrow. The market risk is worth noting.

For new brands, market awareness and brand effect need to be verified.

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Entanglements:

Group buying network entrepreneurial bitter leader is more like a migrant worker

Recently, the group buying website, known as "cost free entrepreneurship", is hot and attracts many graduates to follow suit.

But at the same time, many group buying websites have been closed down for various reasons.

Is group buying website another Internet startup paradise?

Xiao He is the 2010 graduate of Shenzhen University. He chose to start his own business just after graduation.

Now she is the head of the Shenzhen group era cosmetics group buying network.

Low threshold for Entrepreneurship

"At the beginning, the threshold of group buying websites was low, and there was no need for too much start-up capital and personnel," he said.

At present, the website is in a state of balance, but the cost of investment does not know when it will be recovered.

At the beginning of the business, Xiao He directly bought the website backstage basic service of 1000 yuan per year to the website agent.

Xiao he reminds students of entrepreneurs that they can try to find the right technicians in the school and save a lot of construction and maintenance costs.

But remember to register for the website of the Ministry of information industry.

In terms of payment, Xiao He chooses Alipay electronic payment, which has an annual amount of 600 yuan, which is about 60 thousand yuan.

Next, she publicize the group buying navigation website and some forums, and also put advertisements in schools.

Xiao He also set up micro-blog to interact with customers.

Small cosmetics do not stock group buying, initially linked to businesses through friends, so that you can get goods at a lower price.

The small commodities on the shelves will be bought and tested first, and then the group buying will be vigorously promoted.

"First of all, we must ensure the quality of cosmetics and bear the responsibility of after-sales service."

Equilibrium price and profit

"Profit is very small", he said, the service group buying and business sharing, may also enjoy the balance of unexpended customers, but the profit of physical group buying is relatively fixed.

Customers who participate in group buying are very sensitive to price. "We need to let customers feel the price of group buying, while ensuring profit margins."

In the early days, little rely on word of mouth and friends to expand the market.

In addition, the company has obtained the authentic authentication of the business.

Small remind entrepreneurs, now there is no authoritative group purchase website authentication standard, different types of certification, we must carefully distinguish.

Reminder: spend more energy.

Group buying and entrepreneurship requires more energy and time.

Xiao He said, now he not only bargaining with businessmen, but also serving customer service and after-sale, in name is the boss, in fact, and migrant workers almost, "probably even food and clothing problem can not be solved."

I am afraid that only the "regimental commander" knows the bitter taste of starting a business.

When it comes to the profit model, Xiao He said, "in fact, wholesale," has already made a reputation of the big website, often supply channels rich, wholesale price low, high profits and low water content.

When it comes to group buying, Xiaohe thinks that the daily performance of group buying website looks amazing, but some suppliers do not have so many goods at all.

Basic situation of "regiment era" website

Status quo: balance of payments, slightly surpluses

Number: 2

Start-up capital: 40 thousand yuan

Publicity costs: navigation websites and forums, advertising 500 yuan / month on campus.

Website cost: 1000 yuan / year.

Other cost: Alipay usage fee 600 yuan / year, subsidy user postage, etc.

Outlook: the application and characteristics of "killer" level is the key.

"Low threshold is not an advantage, anyone can get in."

Xiaohe thinks that the early group buying network and some big websites have already had credibility and repeat customers, almost monopolizing the market.

And small website traffic is not going to go, even if the product is good, it is very difficult to develop the market.

Insiders suggest that entrepreneurs choose to buy websites at present.

In some subdivision products services, there will be a market for group buying. Entrepreneurs should take steps to consider manufacturing "killer" applications and features that are hard to replicate. In advance, anticipate whether they can continue to invest in capital, how to market, how to get business and social resources, etc., to make a group buying in a certain area, and develop some special service products group buying.