Channel Innovation Becomes The Most Urgent Task For Children'S Clothing Industry

In order to promote the overall development of children's wear industry and promote the communication and communication between children's clothing enterprises, the ten salon children's brand enterprises first organized by Fuzhou clothing and children's clothing Specialized Committee and Fujian finance and Mao Group organized their first salon activities recently.

Chen Dapeng, executive vice president of China clothing association, director of Specialized Committee of China clothing association children's wear and 12 entrepreneurs of "ten children's wear brands" came to the scene and discussed deeply the hot issues in the development of industry and enterprises.

Entrepreneurs agree that at present, the children's clothing industry is stepping into the pition period of upgrading and pformation. The contradiction between the original operation mechanism of the industry and enterprise development and the development trend and change of the market, industry has become increasingly prominent.

Contradiction between supply and demand

After the baptism of financial crisis, small and medium-sized enterprises are also facing the grim problem of shortage of labor in 2010, and the actual contraction of domestic children's clothing production.

This year, the domestic market is warming and the international orders are increasing, resulting in a big contradiction between demand and supply. It is common for children's clothing industry to make hard delivery, delay in delivery and raise in prices.

Entrepreneurs have suggested that the industry should conduct a special study on this phenomenon to determine whether the phenomenon is temporary or normal in the future, so that enterprises can correctly cope with the adjustment.

Channel mode needs innovation.

At present, children's wear brands are facing pressure from scarce commercial resources.

On the one hand, shopping malls are very limited.

Industry standard should keep pace with the times

Entrepreneurs also discussed some professional problems in the implementation of standards.

People think, such as black and red.

Midwest industrial chain to be improved

Industrial gradient pfer has gradually shifted from the willingness behavior in the central and western regions to the initiative in the eastern coastal areas.

However, in the Midwest area, there are no mature conditions to undertake large-scale industrial pfer in the industry chain matching and logistics. However, under the pressure of rising costs and shortage of labor, gradient pfer is a topic that enterprises must face.

Entrepreneurs said that the central and western regions should focus on mining their own kinetic energy and lay a certain industrial foundation to attract substantial pfers of capital and talent in the eastern region.

Pay attention to the use of capital

In recent years, "children's clothing industry" has become a target for all kinds of capital.

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Entrepreneurs speak freely in Sharon exchange activities on the two day. They believe that the exchange and cooperation between enterprises will become the mainstream of the development of industries and enterprises in the future.

Enterprises and brands should take the initiative to take advantage of the competitive strategy with complementary advantages, so as to promote the overall pformation and upgrading of children's clothing industry.