Grass Roots Shop &Nbsp; Monthly Sales 70 Thousand Pieces.

She is a science student at Beijing Institute of Technology. She has never been exposed to costume design, and has never received any online marketing training.

But in her Taobao store.

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Xiao Wei told reporters that his success was only due to his little interest in clothes and too much luck.

The miraculous entrepreneurial story of Xiao Wei's classmates is incredible.

"No thought of today's results."

"At the beginning, I just wanted to earn more pocket money, but I never thought that online shops would have the fruits of today."

Talking about the original intention of starting a business, Xiao Wei admitted that at that time, she studied in University and had more free time. In July 2006, she had nothing to do in the freshman year and sold idle products on Taobao.

"Purely because of interest."

Small dimension said, at that time, family members and friends around who did not support their own online shop.

But because of her excessive love for clothes, she has been insisting on it for three years.

At that time, Xiao Wei was still studying, because he was far away from home and had to run online shops to get goods and deliver goods, so he often had to run at two ends.

Xiao Wei said that he often ran to the computer room or Internet cafe after class.

All the time is spent on the shop. Xiao Wei feels tired and happy.

"I don't like to wear the same clothes as others, so I sold mainly foreign trade clothes at the beginning, with only one or two pieces for each style.

Compared to other bulk clothes on the market, the chance of crash is much lower.

This gradually accumulated a lot of tourists for me.

However, with the slow development of online stores, in 2009, Xiao Wei took a look at the huge customer base and convenient logistics in Jiangsu, Zhejiang and Shanghai. She abandoned the foundation laid down in Beijing and pferred the store to Shanghai.

"I dare not think that the development of online shops will be so fast."

The operation of online stores in Shanghai is much better than that of Xiao Wei.

Today's online stores sell nearly 70 thousand units, with monthly sales exceeding 5 million yuan.

Xiao Wei says his plan can not keep pace with the development of online stores. Now the customer service in online stores has received nearly 100 customers every day from nearly 400.

But all of this comes from the small dimension of the personalized design of clothing.

Layman designers create the most in style

Just because of his own preferences for clothes, Xiao Wei, who has no professional costume design and model background, has sprouted the idea of "being a designer himself to design clothing styles".

Soon, she acted on her own ideas.

"I just realized what I like to shop clothes."

Xiao Wei told reporters that in fact, he had his own idea of designing clothes in Beijing at that time, but it could not be realized because of objective conditions.

Now that I come to Shanghai and have my own cooperative factory, I can design my own clothes.

But because he had no professional training in clothing, he had ideas and ideas, but he couldn't draw pictures.

So Xiao Wei can only talk with his own planner, and make some changes after he plays.

Recalling the original intention of designing at that time, Xiao Wei said that many sellers on the Internet are fighting price war, but they have no advantage in price.

"The price can never be the lowest, so I will make my clothes the most unique and innovative in style."

In the view of small dimension, the individuality of style design has become the biggest selling point of online shop.

"Customers know that they are our clothes when they wear them out. This is also the place that makes me happy."

Xiao Wei said that the probability of designing his own shirt is almost zero.

Reporters found that the clothing of the small dimensional shop is really unique, not only the style is particularly novel, but also very bold in the use of colors, and has a fresh feeling.

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Bobbi plays inspiration.

"When I was little, my mother often bought me Bobbi dolls and bought a lot of doll clothes.

I like to dress my baby, undress, and change clothes, so I can go back and forth.

Childhood memories, so that Xiao Wei is full of childlike innocence, "sometimes I design clothes for dolls, maybe some of my inspiration now comes from that time."

Xiao Wei feels that her mother has great influence on her own "talent" for fashion design.

"Mom is a very beautiful person. She likes to buy clothes.

I used to take me to the mall every weekend to buy clothes, buy for me, and buy for myself. "

Just under the influence of mother's subtle influence, Xiao Wei liked to dress up very much from childhood, and she also paid much attention to dressing.

Xiao Wei smiled and said that when he was a child, he often turned over his mother's wardrobe and stole his mother's high-heeled shoes.

Before opening the shop, Xiao Wei could not remember how many times he had changed his clothes.

"I see a dress in the mall, but I always feel that I am not very satisfied, I will buy it to revise it myself, then I will wear it very satisfactorily."

In fact, Xiao Wei's talent and success in fashion design were accumulated by her in her life and work.

When she was a child, she was very particular about Bobbi's clothes. When she grew up, she asked for her dress very high. Now, she has strict requirements for the clothing design of the shop.

Analysis: the secret of success for college students to open online shop

In 2009, it is a critical period for e-commerce in China.

This year, affected by the continuous financial crisis, China's economy is still in a "low-lying" period, and the employment situation of college graduates is grim.

At that time, the "Taobao style" new employment model was recommended for the first time in the two sessions.

Since then, more college students have embarked on Taobao entrepreneurship.

Some people start from the grassroots entrepreneurship, and have come to today's success.

Small peacekeeping and her Taobao online shop "small dimension classmate big sell shop" has experienced this kind of growth.

Starting from the start of the grassroots, to the "unconscious" success, in the eyes of little Wei, perhaps more is only luck.

But Taobao's teachers tell us that these successes are not accidental.

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Success requires potentials and talents.

"There is a lot of agreement between the success of Xiao Wei's classmate and his success."

Taobao University purple bag lecturer LAN sister analysis, initially opened shop, Xiao Wei on their own expectations are very low.

"In fact, many of her potential for success is unknown to her.

It is only when we try Taobao online that we get positive feedback from our talents before we realize our success.

"A person's talent is very important. A big business is not a business school graduation."

LAN's elder sister pointed out that although she did not learn professional fashion design, her talent in dress was very important.

Although no market research has been done before opening a store, good things will be recognized by the market as long as they are good.

CC, another lecturer at Taobao University, also believes that the success of Xiao Wei is inevitable.

For example, the seemingly casual photos in the shop actually used a more intimate way to make the clothing look more intuitive and more true to reflect the quality of the product.

"This is actually catching the buyer's mentality, because if the T clothes look good, if people seem unrealistic, they will not have a strong desire to buy.

Instead, it is presented in the most common way, which is easier for customers to accept.

With the diversified development of the market, many businesses began large quantities of mechanized production.

As a result, sellers can only rely on price fixing in stereotyped products.

"This kind of mechanized production is only a dead end."

CC teacher said that the current network market is a very prominent personality, and the personalized design of Xiao Wei is catering to the current market demand.

"Therefore, college students should have their own personality to start their business.

Do not blindly copy the patterns of others, learn to innovate. "

The more "grass roots", the more truthful.

"The online shop like Xiao Wei is more authentic because of its playfulness.

Because she is completely in accordance with her interest to do, virtually grasp the authenticity of the product.

CC pointed out that the more unconscious this behavior is, the more undisguised it is to show itself, and the more acceptable it is to the customers.

Because this is just their interest, they follow sex, real, rather than eager for quick success and instant benefit.

For Taobao shop lecturer Xu Di, who is not professional in photography, models and designers, these are just some external elements.

"Small dimensional shop can achieve today's achievements, certainly have their own core things."

In Ms Xu's view, there are three essential factors for the success of Entrepreneurship: identification, bold attempt and high execution.

And these "inadvertently" can be seen in the little dimension.

"For entrepreneurs, many times, professionals may not be able to do well, but on the contrary are some relatively grass-roots non professional people succeed.

Because they are bold and impulsive, they are free from any scruples. "

Nowadays, online stores are gradually maturing in various aspects such as management, and have begun to step into formal development.

Since the beginning of this year, Xiao Wei has sold a lot of advertisements in Taobao World magazine, and has gradually opened up the popularity of online stores. Readers say that they can see little dimensional students in magazines every day.

"I very much approve of this kind of volume first, and then fine.

Because this is a stepping stone to enter the market. "

CC believes that on the Internet, traffic is always sold first.

"But how to turn traffic into purchasing power is a key step. It's the same for small online stores."