Anta And Other Jinjiang Shoe Enterprises Tend To Be Rational In Bidding For CCTV Advertising.
Famous from Jinjiang
Shoe enterprises
After Anta set up the "star + endorsement" Jinjiang mode, CCTV gold advertising has always been a marketing resource for Jinjiang shoe companies to compete first. However, in recent days, Jinjiang's shoe companies have appeared to be particularly rational and rarely launched on CCTV's 2011 gold advertising resource bidding.
"We are now making more rational plans for advertising," the head of Jinjiang's well-known company told reporters.
For the Jinjiang shoe enterprises in the CCTV advertising bidding on the "do nothing", Zhang Yongheng, brand director of the Jinjiang bird (China) Co., Ltd. also indicated that it can be seen that the enterprises in Zhejiang Province have become more rational and more targeted in advertising.
In addition to more rational enterprises and more targeted advertising, this time
CCTV
The bidding bid is different from the previous target of Jinjiang enterprises, which also led to the "Silence" of Jinjiang enterprises in the bidding meeting.
However, people in the industry generally believe that CCTV has great advantages both in terms of its influence and audience rating. In the next period, CCTV will still be an important highland for Jinjiang's brand advertising.
The new high of CCTV's gold resources also represents the scarcity of its resources. The leading brands of various industries must seize the resources and bring high returns to advertising.
Regarding whether to participate in the CCTV tender invitation for 8 days, Anta officials said that this is a matter of high-level decision-making and whether they participate in it or not.
The internal staff of the seven wolves and Qipai indicated that the company did not send people to participate in the tender invitation, but it may still put the CCTV advertisement through the agent company.
It is reported that since last year, Jinjiang local dragon and so on.
Second line footwear industry
CCTV has attracted more than one brand of CCTV.
At the same time, different channels of CCTV were also concerned by Jin enterprises. For example, men's clothing enterprises are more optimistic about financial channels, while sporting goods companies continue to use sports channels as their main positions.
- Related reading
The Price Of Wool In South Africa Rose Sharply To The New Height Of The Season.
|- Fashion character | I Didn't Expect Zhao Wei To Be A Superior Face. He Wore A Black Gauze Skirt After His Hair, And The Lines Were Perfect.
- Fashion makeup | Young People's Fashion Colors And Designs Are The Finishing Touch.
- Shoe Express | The New Brand Of The New Boots Is Coming Soon.
- DIY life | Mysterious Single Product Joint Jersey Series Is About To Debut.
- Fashion shoes | Sports Shoes, Cartoon Sense And Color Appreciation
- Fashion makeup | Stream Bag Brand Series Appreciation
- Fashion posters | The Completion Of Fashion Depends On The Five Fifties Of The Face.
- Fashion posters | The Little Fairies Of The Big Chest Wear Thin Clothes, MM Undressed With Meat.
- Fashion character | Second, Kill The Passers-By And Meet A Jiao.
- Fashion character | The "Butterfly Buttocks" Of The Beautiful Creature, "Di Li Ba", Is Just A Look.
- 瘦臉穴位按摩法
- Putian Footwear Association Visits Shoe Industry Docking Project In Zhumadian
- 瘦臉食物助你快速瘦臉
- I'Ll Give You A Few Bags To Help You Lift Your Face.
- Cost Increases &Nbsp; Hunan Foreign Trade Shoe Enterprises Accelerate Transformation And Upgrading.
- From Beijing To Guangzhou; &Nbsp; &Nbsp; 20 Asian Games Witness China'S Rise
- The Rise Of China'S Local Sports Shoes Brand Challenges Foreign Brands
- The Opening Ceremony Of The Sixteenth Asian Games Was Held In Haixin Sha Island, Guangzhou.
- 童裝品牌經營趨向“一體化”
- Wuchuan Footwear Industry To Increase Innovation &Nbsp; Promote Shoe Industry Upgrading