Brand Development Of UNIQLO

　　 Brand development of UNIQLO

In 1991, fast selling companies began to launch chain business, and put forward the plan for building 1000 branches. UNIQLO chain The Limited and GAP stores with their own characteristics became models of UNIQLO expansion. In 1994, UNIQLO was listed on the Hiroshima stock exchange, and then listed on the Tokyo stock exchange. In 1998, the original UNIQLO store opened, and the sweater promotion was successful, and began the era of "casual clothes directly oriented to consumers". The so-called "casual clothing directly to consumers" is to comprehensively modify business processes such as planning, production, circulation and sales, and strive to establish the most suitable business mode for consumers. The key is to carry out mass production according to the needs of consumers. In this way, with its unique business philosophy and business model, UNIQLO has been developing all the way. Now, the fast selling company has become a company. Japanese retail industry The top ranked enterprises in the world and the top garment retailers in the world are nearly 600 shops in Japan alone, creating 111 billion consecutive yen sales in 1999, 228 billion 900 million yen in 2000, and 418 billion 500 million consecutive years in 2001, which have doubled the miracle of 3 years' performance. Casual wear brand 。 In September 2001, XXX first set up overseas one store in London, and now UNIQLO has 15 stores in the UK. In the year when it entered Europe, it was named "the most influential and outstanding company in the UK market in 2002" by European representative industry magazine "RetailWeek".