What Are The Creative Forms Of Advertising?

(1) according to the media classification

1. printing category Advertisement

It mainly includes print advertisements and print advertisements. Print advertisements include newspaper advertisements, magazine advertisements, book advertisements, poster advertisements, leaflet advertisements, product catalogues, and organization introductions. Print advertisements include wall advertisements, road signs advertisements, tool advertisements, packaging advertisements, calendars, and so on.

2. electronic advertising

There are mainly radio advertising, TV advertising, movie advertising, computer network advertising, electronic display screen advertising, neon lights advertising and so on.

3. physical advertising

It mainly includes physical advertisement, window advertisement, gift advertisement and so on.

(two) site classification based on advertisements

1. sales site advertising

Refers to advertisements placed inside and outside the sales place. It mainly includes window advertisement, shelf display advertisement, indoor and outdoor colorful flag advertisement, cartoon advertisement and huge commodity advertisement.

2. non sale advertising

Refer to all forms of advertising that exist outside the sales site.

　 (three) categorization based on advertising content

1. commercial advertising

Commercial advertising is the most common form of advertising, and it is the focus of advertising theory research. Commercial advertising aims to sell goods, providing consumers with information about goods.

2. cultural advertising

Advertisements that disseminate science, culture, education, sports, press and publication.

3. social advertising

Advertising that provides social services. For example, social welfare, health care, social insurance, marriage seeking, missing persons, reporting loss, recruitment, housing conversion, etc.

4. government announcement

A notice issued by a government department has the function of advertising. For example, public security, transportation, court, finance, taxation, industry and commerce, health and other departments issued bulletin information.

(four) classification according to advertising purpose

1. product advertising

To introduce the characteristics of products to consumers, and directly sell products, the purpose is to open sales and improve the market share of advertising.

2. public relations advertising

The aim is to set up a good social image for the purpose of increasing the confidence of the public to the organization and setting up an outstanding advertisement. {page_break}

(five) categorization according to the manifestation of advertisements

1. picture ads

It mainly includes photography advertising and information advertising. It is characterized by realism and creative form.

2. text ads

It refers to the form of advertising that appeals to the content. Text ads can give people room for image and association.

3. performing advertisements

It refers to the form of advertising that achieves the purpose of advertising by performing various artistic forms and performing artistic renderings.

4. speaking advertisements

Refers to the use of language arts and skills to influence the public's advertising form. It is impossible for most advertising forms not to use lobbying language to focus on one aspect of a company or product, or even a certain feature, and to exaggerate advertising in a specific range.

5. comprehensive advertising

This is a combination of several forms of advertising to make up for the lack of advertising in a single artistic form.

(six) classifying advertisements according to their stages.

1. advocacy advertising

This advertisement, also known as the original advertising, aims to open up a new product or a new idea to the market. The emphasis of this advertisement is to make people aware of it.

2. competitive advertising

This kind of advertisement, also known as comparative advertising, is a comparison between the goods of one's own and others' products, so as to show the advantages of their own products and make the public choose to subscribe. The emphasis of this advertisement is to highlight the difference of their products. Many countries have certain restrictions on comparative advertising in advertising legislation.

3. tips ads

This kind of advertisement, also known as reminding advertising and memorandum advertising, means that after a certain period of sale, commodities have become familiar commodities to the public, and often prompts the names of goods to the public in order to promote the sale of goods.

In addition to the above classification, there are many other classifications of advertisements. According to the method of advertising appeal, advertisements can be divided into rational appeals and emotional appeals. According to the speed of advertisements, advertisements can be divided into timeliness advertisements and delayed advertisements. According to the influence of advertisements on the public, advertisements can be classified into impression advertisements, explanatory advertisements and emotional complaints advertisements. According to the target objects of advertisements, advertisements can be divided into advertisements for children, young people, women, high-income groups and wage earners. According to the requirements of advertising time, advertisements can be divided into opportunistic advertisements, long-term advertisements and short-term advertisements.