Marketing Story Selling Gas Mask
Marketing story
of
Selling gas masks
A salesman came to the northeast and asked where there were deer. When someone asked him why he was looking for deer, he said, "I want to sell the mask to the deer."
People feel very funny.
Finally, one day, the salesman found deer in the depths of the forest, and a deer came up to him. He said enthusiastically to the deer, "I think you need the mask I sell."
The deer said, "I think you must be mad. Do you not see the fresh air here? What do I want a gas mask for?"
"Don't you know that in the outside world, everyone has a mask now?"
The salesman said.
"But I really don't need it."
"You will soon need it."
The salesman said.
So the salesman began to build a factory in the forest.
When the factory was built and put into production, people saw thick clouds coming from the large chimneys of factories.
These gases are pervaded over the forest.
Soon, a deer found a salesman and said, "I need the products you sell, please sell me a mask."
This is the deer that the salesman first met.
The salesman said, "sure, that's exactly what I thought."
Then he took out a gas mask and sold it to the deer.
The deer said, "but, sir, I would like to ask, do you have a gas mask? Because other deer now need gas masks."
"Of course, I have many more to meet all the needs of the deer."
"Thank you very much, but can you tell me what products are being produced in your factory?" asked the deer curiously.
"It's a gas mask."
The salesman replied.
Revelation:
Enterprise
market development
It is a work with strategic characteristics, and at the same time, ingenious ways should be designed to achieve strategic goals.
development strategy
。
The salesman is to fight the customer's refusal and turn the customer who does not want to buy into a customer who wants to buy, which is the work of the salesman.
In the face of rejection, a good market person will try to meet the needs of the market first, so he will take the initiative to approach it.
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