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New Era Of Domestic Shoemaking Enterprises Competing In Capital Operation

2010/11/16 10:58:00 42

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On November 16th, on the one hand, it seized two or three lines of cities, but on the other hand, it could not grasp the "right to speak" in the first tier cities.

brand

In an awkward position.

Now, after stabilizing the two or three tier cities, the domestic brands have begun to enter the first tier cities. It is an inevitable choice to seek the international sports brand market and expand the development space.

Especially with the completion of a large number of sports brands.

list

Financing, the entire industry has entered a new era of capital operation competition.

PEAK CEO Xu Zhihua, who successfully landed at the Hong Kong stock exchange, said that after the company was listed, the company's funds would be mainly used for brand building and channel construction. "Now it is a good opportunity for us to enter the first tier cities from the two or three tier cities. The financing after listing can support our development in the next few years."

Lining

It also said that since the launch of the brand remodeling plan in June this year, Lining's main position is the high-end market, and will continue to expand sales channels in the future.

In the channel strategy, Lining hopes to improve the existing store's single store benefits, which requires a lot of input, and the effect will take a long time. But once the adjustment is in place, the performance will continue to grow at a high speed.

XTEP announced that it had added 800~1000 stores on the basis of the original 6000 stores, mainly concentrated in the two or three tier cities in the mainland.

Tamar

footwear industry

From October to October, orders for exports to South America amounted to $4 million.

According to foreign trade manager Cai Linqiong, the South American market is an exclusive agent from a trader in Panama. It involves more than a dozen South American countries, including Honduras and Guatemala, and PU shoes are the main export shoes.

"We have worked with traders for many years and are very confident in his strength."

Cai Linqiong said.

"Through the Dubai office in the last few years, the products radiated from many countries such as Africa, the Middle East, and other countries, but this year is not optimistic."

Cai Linqiong said that because local consumers are more interested in cheap low grade shoes, they have gradually withdrawn from the market.

"South American customers have larger orders, but they require more patterns and colors."

Cai Linqiong said that customer orders for a single color style only need two hundred or three hundred pairs, while the American customers have a basic shipment of more than eight hundred pairs.

"Where there are wars, there are orders, so there are always fringe countries in Africa."

Kangle, chairman of Zhejiang Group Import and Export Co., Ltd., Bai Zhihe, said Kangle group has a long-term procurement contract with the UN peacekeeping force.

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Thin leather shoes extend overseas

A pair of thin leather shoes has been maintained for a long time in the more than 20 branches of the whole province.

It was not until 2002 that the joy of joy 50th anniversary inspired the skinny leather shoes to seriously ponder. After intense concussion, A Shou decided to take the initiative to open up shop and cross the sea to consider the direction of the enterprise strategy.

By the end of 2002, there were only 26 branches in the Taiwan market in the year of the end of the year. By this year, it was three jumps, reaching the scale of 89 branches. The sales volume also jumped again and again, breaking through NT $700 million for the first time two years ago, reaching NT $1 billion 260 million last year.

Luo Rongyue, general manager of thin leather shoes, said that the thin leather shoes will be targeted at 200 stores in Taiwan by the end of 2006.

At that time, a thin leather shoes will also continue to develop the second brand.

Wenzhou shoe enterprises collectively invest overseas

On the four day of the China Wenzhou Expo.

Apart from the fact that Wenzhou enterprises have already built industrial parks in Longjiang, Vietnam, more enterprises have made strategic insights into the capital investment of "finding resources" and "finding space".

To Wenzhou shoe enterprises, entering the ASEAN market is a good time to avoid trade barriers and look for new cakes.

It is understood that with the help of the zero tariff of China ASEAN Free Trade Area, some shoe manufacturers in Wenzhou are ready to pfer part of their production lines to Southeast Asia. Indonesia, Kampuchea, Vietnam and some other places with shoes making foundation are all interested in investment.

"From the point of view of the on-the-spot investigation, the local fashion design shoes are exquisite, and the shoe manufacturers are quite capable of developing and designing products.

The effective grafting of our production capacity with their R & D capability is an opportunity for shoe manufacturers to make a good pition. "

Some shoe companies are responsible for this.

In addition to active layout of the domestic market, the overseas market is also the "meat and potatoes" in the eyes of everyone. Lining, PEAK and so on have set the United States sporting goods high consumption group as the first target.

Li Ning Co executives say Lining's brand is not well known in the US, so the goal is to "test the water". But in the future, the United States will be a big market for the company. The brand is determined to become one of the five major sports brands in the world by 2018, when more than 20% of its revenue will come from overseas markets.

PEAK revealed that PEAK set up a sales R & D center in Losangeles, and became the second Chinese brand to enter the US market following Lining.