Shishi Shoes Enterprises &Nbsp; "Innovation" Has Become The Main Reason For The Failure Of Products.

On the afternoon of 18 days,

Unqualified innovation is one of the reasons.

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"In fact, many well-known brand shoe companies have encountered similar problems."

Fujian footwear and footwear quality inspection center expert Shi Yiwei introduced, in order to maintain the competitive advantage and lead the consumer market, brand shoe enterprises often pay great attention to information collection and product development, often improve or directly import raw materials according to the latest technology of foreign countries. In the current domestic footwear product standards, there are no detailed provisions and parameter considerations for raw materials with high technical content. This means that the use of high-tech raw materials such as soft insoles is likely to be unqualified in the sampling inspection of finished shoes. "In fact, it is indeed the" innovation "of shoe companies that make their products unqualified.

Shi Yiwei takes leather shoes and leisure shoes standards as an example. Because leather shoes and casual shoes are both crossed, it is difficult for enterprises and consumers to distinguish the difference between them. That is to say, these two kinds of practices can be applied to the standard of casual shoes or the standard of shoes for casual shoes.

It is understood that the standards of footwear products include sports shoes, leather sandals, casual shoes and leather shoes, and many enterprises integrate leather shoes and leather sandals into one, in fact, there are great differences between them.

In addition, business owners and related personnel do not attach importance to shoe standards. They are also one of the reasons for unqualified sampling. "In fact, as early as 2008, we passed this standard, and it was announced in the following two years. However, judging from the reflection of enterprises, this standard has not received due attention."

Lin Liying, deputy director of the Shishi quality and Technology Supervision Bureau, said that now every city, especially Beijing, Shanghai, Shenzhen and other big brands must enter the city's shopping malls to tighten their requirements for shoes and clothing products. Every shoe needs inspection reports. Once an enterprise is careless, sampling inspection may be unqualified.

Every footwear product is safe for inspection.

It is understood that the Fujian lion shoe quality inspection center to maintain a cooperative relationship with the Shishi enterprises are rich birds, strong star and Qi, "relatively speaking, Shishi active inspection of the enterprise is relatively small."

Shi Yiwei introduced, like the seven wolves, Anta, 361 degrees, PEAK and other Jinjiang brand enterprises, basically every item will be checked. In these listed enterprises, quality inspection has become an indispensable link. Many enterprises have set up the position of quality director, and the marketing director is listed as an enterprise executive. But in Shishi, many enterprises do not even have quality control.

Why not check? "Every item is checked, the cost is too high."

Wang Jinglin, director of production at Sun sang leather products Co., Ltd., consulted with experts at the scene, "how to reduce inspection batch, but it can guarantee product quality".

According to Shi Yiwei, the cost of inspection will be more expensive for sports shoes production enterprises, because the production capacity of sports shoes can reach millions of pairs in one year, the style reaches tens of thousands, and the cost of inspection is high. In contrast, the production capacity and product style of leather shoes and leisure shoes are less, and the overall inspection cost will not be too high. "The inspection fee should not be the reason for the shoe enterprises to be dischecked."

Lin Liying said, why Anta and seven wolves will be inspected by every brand of shoes. The reason is very simple, because supervision and inspection are spot checks, and nobody knows exactly which batches are being sampled.

In addition, many brand shoe companies in Jinjiang and Shishi make the production projects to the enterprises with certain strength. In order to ensure the quality of the OEM products, they simply give the inspection task to the authority. Although they have paid a fee for inspection, they will at least not cause intangible losses to the brand that is hard to build because of the sampling inspection.