ZARA'S Two Quarter Profit Declines &Nbsp, And Growth Trend Slows Down.

After seven years of rapid growth, it may be "this time".

The "fast food style" created by the famous designer team has rocked the industrial myths and led the secular public to look at the industrial productivity level once again to the peak.

It also proves that fashion is no longer an elitist industry, and celebrities are trying their best to create cheap elegance, such as high fashion.

But like all other fashion products, brilliance means the end.

For the fast fashion industry, this is the right time - perhaps in November, when Comme des Garcons and the cerebral Rei Kawakubo two cooperate with H&M companies.

All began four years ago, when Karl Lagerfeld once identified a "cultural shock" rotation consumption system in H&M, and set up a "shopping spree" camp in the world's first cities to establish its own fashion layout.

This sustainable growth plan started in H&M and created a media miracle.

So far, their concerted action has made billboards all over the United States.

At present, H&M has rapidly promoted a group of designers from the Roberto Cavalli to Viktor and Rolf under the strict and meticulous screening system.

The Topshop store in London has also increased the number of its long-term collaborator designers (Celia Birtwell, Zandra Rhodes, etc.), and they will launch the unique model Kate Moss to the partners as a "Design Star".

Just this month, these products will be on the scene at the Paris fashion feast and will be in sharp contrast with the New York hotspots.

The concept of advanced fashion is a good thing in the long run when it comes down to the altar in a affordable way.

In fashion history, there has been a similar situation in two periods. One is the pragmatism retro style which was first prepared in 1960s in the field of high fashion. In 1984, the Giorgio Armani of the Armani empire was established, which once again made the same idea fashionable in the fashion industry.

However, with the steady increase in the cost of clothing design, the price of "fast fashion" is falling significantly.

If we take Italy's cappuccino coffee and French croissant crisp as the standard, the price of "fast fashion" is just like that.

If you look at a dress in Primark on Oxford street in London, then go to the Selfridges cafe at the corner of the corner, then you will spend 6.5 pounds and 11.9 dollars on your breakfast and your skirt.

This will create an impression that is not so easy, that is, how such a cheap garment is made.

Saks Fifth Avenue's fashion manager Michael Fink pointed out, how do you buy such a cheap product? If it will become no longer expensive, who can manage these clothing products in a reasonable way?

Adrian Joffe, leader of Comme des Garcons, pointed out that he had been surprised at the level of supervision in the manufacturing process of H&M - they made CDG Series in China and Romania and made perfume in France.

Joffe reviewed his experience of producing wallet, and said that their control over their factories was unbelievable.

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"But this situation has changed and has gone down," Joffe said.

"Zara and H&M have their own design team.

They are manufacturing 10000 products, and in the same field, our output is only 10 to 50.

But Primark is more than cheap.

It seems to be more expensive. "

Therefore, although Joffe pointed out that timeliness is a coincidence, the great era of intensive cooperation has arrived.

At present, Comme has cooperated with Japan's LV. This shows that if you want to create the current fashion splendor, you need to be smarter in positioning high-end rather than low-end.

"I never thought fast fashion should have legs (faster than tops or trousers) -- this is a very interesting point of view," Fink of Saks pointed out. When the super cheap fashion industry was on the rise, a $7000 Chanel leather jacket was still the best seller in the store.

"According to the general knowledge of fashion industry, the consumers of fast fashion industry are totally different. They are well versed in the unique development of this industry - or some people are trying to create the same consumption speed on eBay", Fink said. The designer's name was printed on the advertisement for the purpose of differentiated marketing, which played a significant role in enhancing the popularity of the United States, where only 10% of the designers were highly sensitive to the designer.

Professional retailers will also work with designers and fast fashion manufacturers, which is also an important reason for the attractiveness and lasting power of the industry.

"I don't think that's going to stop here - I think it's part of fashion. After all, we lose some collections every six months," Colettes Sarah Lerfel said.

She believes that French stores are the source of all cooperation.

Although she was also surprised at the success of Colette's differentiated products in New York, she also saw opportunities in the development of the industry -- Based on the planned cooperation of fashion maps, making the brand interact with consumers on price and effectively meeting the needs of European consumers.

Carla Sozzani has 10 Corso Como stores in Milan. She is also keen on Fast Fashion Cooperation - putting cooperation in her retail system.

"This will continue, I think it will be great," Sozzani said.

But Tiziana Cardini, the creative director of the La Rinascente store in Italy, has put forward her own view from a designer's point of view. He believes that fast fashion cooperation is mostly about visibility -- making selling points instead of making money.

"I don't think fast fashion is over, especially in the current economic environment," Cardini said.

"People tend to spend less money, and the fashion in their eyes is a different way of doing it.

For designers, communication is an important learning. If communication is inadequate, it will weaken the quality of products. This is a moment to be thankful for.

"When Roberto Cavalli acts in H&M, it becomes easier to understand and become more popular.

Fast fashion consumers are not the upper class, but for designers, this improves their personal image, "she said.

As an efficient luxury brand store, La Rinascenti, located in Milan, does not include the products of top designers in its current sales. Instead, it is more of some (especially in Italy) innovative brands, such as Just Cavalli's second-line brand, Moschino brand with price and taste, or the way of Alberta Ferretti.

Gabriella Forte, who spent most of her fashion career with Italy designers, is currently working in Dolce & Gabbana.

In the 1980s Armani Empire, she won the first time and was inspired and inspired by the designer and collaborator Sergio Galeotti.

She can still recall the passionate moment when she was 19 years old.

She also works in the A/X Armani exchange, bringing creative ideas into the Armani brand and conveying it to consumers of competing brands, and at the same time seeking the right price.

Although Dolce & Gabbana is already a world famous brand and has impressive sales performance, designers are not immediately interested in fast fashion, Forte said. He remembered that Lagerfeld's H&M had focused on promoting Tommy Hilfiger's brand recognition in the United States.

They believe that this mode of cooperation is extremely short-lived as a selling point of fast fashion.

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Designers often play an important role in the fast fashion area, especially when they have become household names.

"I think the designer's" fast fashion "is over," Donatella Versace said.

"It didn't bring anything back.

This is far-reaching for brands, but not designers.

It should bring higher quality of products. "

Italy consumers are looking forward to high-quality and unique products than any other country, especially Scandinavia.

Cardini points out that this means in Italy culture, "when you don't surfaced, most people will dress up."

"In Italy, the difference between fast fashion companies and other companies is that their products always guarantee a certain quality," Cardini pointed out. "Low price but not low quality."

Raffaello Napoleone is the CEO of the Pitti group (Florence fashion show). He points out that fast fashion concept is nothing new in Italy.

We call this phenomenon pronta Moda, Napoleone said, "in other countries, people may have to choose the brand of Zara or Banana Republic, but in Italy, we have 35000 retailers."

However, more fashion people believe that there are differences between low-priced brands and high-profile brands in high-end apparel trading market, and the current fast fashion industry chain has begun to extend in the design link: therefore, it is commendable to brand famous designer names.

"I do not want to cooperate, but I think it is helpful, because it improves the value of the designer, making the design not only duplication," Diane Von Furstenberg has made comments on the current development trend. "But then I think everything is overdone.

Fast fashion has also gone a little too far.

By contrast, I believe in authority.

When Mr. Philip Green, the founder of Topshop and co-founder of the field of designers, showed some ambivalence, something began to become popular.

In New York, the delay in logistics caused the opening of Topshop flagship store to spring, which also led Green to return to New York last week. After that, he also reflected on his lifelong career.

"Fast fashion is changing -- it may have to be better," Green said. He introduced the Kate Moss production line in the post Primark era and upgraded his style (and price).

"When people of different identities are beating the drum for the fast fashion industry, this is no longer a suitable choice," says Green. "In the rush of fashion, you have to start thinking, now is it time to stop and take a deep breath?"