Ma Yun "Toss" Has The Way: Ten Years Cast Alibaba Legend

Ten years cast Alibaba Romance has also been achieved. Jack Ma 。

After many versions of the story, Ma Yun has become a deified symbol.

He looks ugly, and his mouth often speaks with astonishing words. Some people say that he is highly motivated and encouraged by morale. Some say that he is real and unpredictable. Others say that he is exaggerating.

No matter what he said, Ma Yun's ten years' success did come out step by step.

In 1999, he and 17 founders started from 500 thousand yuan and founded Alibaba. In 2003, Taobao was founded. In 2004, Alipay was founded. In 2005, it merged YAHOO China. In 2007, Alibaba listed on the Hongkong stock exchange.

Ma Yun's significance to many young people and entrepreneurs is not only a commercial imagination, but also a kind of leadership that is always driving ahead of an old team. It is also an ineffable influence.

Ma Yun said, "people like me and Ma Yun can succeed, and you can succeed." He is the idol of many entrepreneurs on the road. His attitude and choice in some big events show a simple business philosophy that can be learned.

　 "To offend clients for principles"

Ma Yun has a famous saying: never be lucky than others. I never thought I was more fortunate than others. I may be more perseverant than them. When they are in the most difficult time, they can not endure. I can take more than one second or two seconds.

The starting place of Ma Yun is Hangzhou lakeside garden, where Alibaba and Taobao are born. This is an ordinary residential district. It was originally Ma Yun's new home. Later it was regarded as the office of Alibaba. This is the starting point for Ma Yun's hard work.

The genesis of Alibaba was Ma Yun's interest in seeing the Internet on a business trip in the United States. After a period of work for the government, he decided to return to Hangzhou to start his own business.

One month after Ma Yun's registration company, venture capital entered 5 million US dollars. Ma used this money to recruit a large number of overseas talents.

But who can imagine that these diversified employees will become the biggest obstacle in the way forward of Alibaba when the Internet bubble will burst?

In September 2000, the Alibaba set up 1st anniversary. Ma Yun got together for the first time, including Wang Zhidong of sina, Ding Lei of NetEase, Zhang Zhaoyang of search arc, and Wang Juntao of the 8848 website, and so on. This is the later "West Lake sword". Just a few days after the founding of the West Lake, Ma Yun suddenly issued an internal notice for the company to be in a high-risk state.

This notice leads to the October reflection conference, and we get together to discuss who is our customer and what products our customers need.

At that time, overseas employees recruited, Hongkong employees advocated to cater for the taste of Wall Street, take the route of Chunghwa net, and build large websites for company customers. American employees advocate developing technology and providing e-commerce solutions to solve transaction problems for large enterprises.

Facts have proved that these two roads are not the direction of Alibaba later. In this fierce confrontation, Ma Yun did not "dumb". He has removed the offices of Europe, the United States and Hongkong, and has given up the e-commerce solution strategy which has already accounted for 60% of the company's income. He has taken the future direction in his own hands.

Ma Yun, who recalled afterwards, regrets "it was a pain to make that decision at the time."

Although Ma often says that customers are the first, employees second, shareholders third. But Ma sometimes even offends clients for the sake of principles.

In 2009, Taobao launched the new search rule, replacing the shelf time with the integrated service quality score as the main sorting basis for the search results.

This regulation was opposed by some users, resulting in the siege of Taobao headquarters. Some even expressed their anger when kneeling down when it was raining.

But Ma did not show any concession to these users, which disappointed the latter.

Instead, Ma sent an internal e-mail to the staff to live for the ideal. The letter said that if abandoning the principle, "Ali will become a mediocre company from now on" and adhere to the principle of "let us become a real contribution to the human society in twenty-first Century". {page_break}

　 Constantly "toss"

Once Ma Yun has kept up with the hard times, he will start to "constantly". Toss about "

In 2002, Ma Yun, who survived the survival crisis of Alibaba, proposed to "earn a dollar in development". He concentrated his energies on the domestic market, and supported two departments, namely, foreign trade and domestic sales.

Alibaba has launched a "China supplier" service focusing on online transactions of small and medium-sized enterprises. Members can share 500 thousand overseas buyers and importers and exporters. If the company wants to do international trade, it can be promoted on Alibaba international website, and the service charge ranges from 20 thousand yuan to 60 thousand yuan.

In order to solve the widespread problem of integrity, Alibaba has launched the "integrity communication" service at international stations. The "integrity" service is in cooperation with ICBC, which makes the transaction reached through Alibaba trustworthy and expands the volume of transactions in one fell swoop.

By the end of 2002, the Alibaba had achieved a profit of 6 million yuan, accounting for 90% of the total revenue of "China supplier" and "integrity" two.

In early 2003, Alibaba also launched the "charm training school" service for SMEs. This service aims to change Chinese business owners' understanding of low price sales, but lack of deep communication with global customers. During this year, Alibaba trained more than 5000 small business owners.

In order to improve the accuracy of search information, Ma also looked for 3721 of Zhou hung to discuss the merger. Ma Yun made a price of 70 million dollars. But in the end, YAHOO was bought at a higher price. Fortunately, three years ago, Ma Yun poached YAHOO patent search engine inventor Wu Jiong, and finally Alibaba search engine product Wu Jie made a lot of contributions.

In 2003 this year, Ma Yun, the biggest innovation is the introduction of Taobao based on C2C mode.

Unlike eBay, Taobao has been taking a road with Chinese characteristics. Executives at Ma Yun's side revealed that at the very beginning, Taobao's direction, business model and market were not so clear, just a general direction.

But the half finished product, which was not clear enough, not only defeated eBay, but also extended it in many dimensions, making it bigger and bigger.

After five hours, Taobao became "big Taobao". Taobao strategy includes Taobao, Alipay, Ali cloud computing, China YAHOO and many other organizational structure, the goal of the entire e-commerce enterprise water, electricity, coal infrastructure providers, for all e-commerce companies to provide support and services, through manufacturing, batch, retail, service four links.

Only in the service side of logistics, Alibaba group has invested in star emergency, Huitong express and Baishi logistics. Taobao has set up four distribution centers in four cities of Beijing, Shanghai, Shenzhen and Chengdu. There are plans to cooperate with the third party logistics in succession and build several branches and distribution centers in more than 20 provinces and cities nationwide.

Based on these investments, Taobao began to provide "logistics treasure" services to customers, so that businesses no longer manually import export orders to express companies. When buyers place orders, "logistics treasure" will automatically identify logistics providers in the nearest city for shipment.

Ma Yun also worries about the loan problem of small and medium-sized enterprises, and star group, Yintai group, Wanxiang Group set up Alibaba small loan company, and also intends to establish Alibaba bank.

Taobao also did a lot of "idle things", such as the layout of Taobao mobile phones, the creation of "Taobao world" weekly, and Hunan radio and television cooperation program, also launched for e-commerce jobs "Amoy work", for 12 thousand Chinese enterprises recruited 34 thousand jobs.

From now on, the 7 year old Taobao has turned into a brand-new innovation machine, echoing Ma Yun's speech when he launched the gem.

In this speech, he said: "innovation is a culture, and the cultivation of a culture is a decades, or even a few generations of effort, and we have to keep our feet on the ground. Once again, a great company must have an ordinary heart. All greatness is ordinary, repeated, monotonous, real and down-to-earth efforts.