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Masamaso (Martha Maso) Design Director Amy: Skin Is Memory.

2010/11/20 11:26:00 63

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Masamaso (Martha Maso) Director Of Design Amy Skin Has Memories

Recently, the news about the opening of MasaMaso (Martha Maso)'s first entity store was heated.

A company based on online clothing can enter the apparel market below the line. The advantage of its online sale is recognized by consumers, which is more closely related to the design team composed of more than 20 designers behind the scenes.

From fabric to style, what is the unique charm of MasaMaso (Martha Maso)'s dress design? How did its design team become so successful? With the opening of the physical store, what new actions have been taken by designers of MasaMaso (Martha Maso)? With curiosity and many questions, the reporter interviewed Amy, the creative director of MasaMaso (Martha Maso).

Amy, one of the top men's clothing brands in China, VICUTU.

Chief inspector

MasaMaso (Martha Maso) is the soul of the design team.

It has natural feelings on stripes, and it is very useful to use colors.

The MasaMaso (Martha Maso) design team, led by Amy, integrates things and brings forth new ideas, becoming one of the most high-end online business men's clothing brands with the highest rate of repeat purchase. The daily PV reaches tens of millions.

With the opening of the physical store, the biggest issue before Amy and its team is whether the new MasaMaso (Martha Maso) product can withstand the test of the market.

"This is not the first time I have taken over such a business, so personally, I have not felt anything.

pressure

Speaking of the experience of being a product director before VICUTU, Amy admitted that it was precisely because of the experience of these top men's brands in China that they made their works more mature, and contained concise design language in the brevity, giving profound impression to people in the fusion of stripes and colors.

It is precisely because of these experiences that makes them grow and evolve and remain calm under all kinds of pressures.

Now, whether it is to meet the unique requirements of online clothing, or to respond to the new challenges of consumers under the line, Amy firmly believes that they can lead the team to be competent.

"Although the product can only be viewed from the line and directly to the customers under the line, it will increase the pressure of the design team, but there is no doubt that we are ready.

Like MasaMaso (Martha Maso) launched this season, the A.I.S impression series is selling very well online, so we also want to let more consumers accept it through the physical store.

Pointing to a T-shirt in the design room, Amy looks quite confident.

Amy introduces that when designing MasaMaso (Martha Maso) products,

Own

A core principle that adheres to is "difference". It must be different from other clothing brand products and has its own innovation.

Therefore, when designing MasaMaso (Martha Maso), on the basis of the elegant and luxurious essence of European dress, Amy emphasizes more on the tension of fashion personality and life.

Amy says that every year, the company arranges the design team to visit Europe, Japan and other places, and promptly takes the fashion information of Milan, Paris and Hongkong as design reference.

Designers will design products according to their physical characteristics and individual needs, so that the products of MasaMaso (Martha Maso) are more suitable for Chinese people's aesthetic views and dress appeal, and can highlight oriental charm.

"Our design department can guarantee nearly 1000 kinds of exclusive new products every season, and everything is improving. Therefore, whether online or physical store sales can satisfy consumers' taste for high-end men's wear and pursue personal experience, which is the capital that we can confidently face with the sale of physical stores, we want to build men's wardrobe!"

In the studio, the reporter saw a large number of design drawings and fabric samples. According to the staff, MasaMaso (Masa Marceau) has launched more than 300 original design shirts, exclusive details, more than 20 innovations, and many new styles of clothing are almost synchronized with the big brands such as Zegna and Givenchy in Europe, which has led the fashion trend of high-end men's clothing to a large extent.

Fabric selection, Amy requirements are very strict, in her view, a good work, only good design is far from enough, its fabric should also be excellent, because the skin is memory, it will remember every time wearing feeling.

Therefore, Amy, such as mulberry silk, pure wool, white silk, and so on, are selected according to the best principles, which are the same as those of international brands such as D&G and Armani, and natural raw materials such as PUMA cotton are hand picked in the United States.

In addition, MasaMaso (Martha Maso)'s foundry factories are domestic first line processing enterprises, and also provide clothing services for international brands such as CK, Levi 's.

In this way, from the aspects of design, research and development, manufacturing and so on, Amy and her team strive to achieve the best, so that the products of MasaMaso (Masa Marceau) can fully satisfy personal feelings and leave the best impression on consumers.

"Do not lose the first impression you feel, and liberate your memory from the bondage of nature". This is the essence of Impressionism and the most admirable concept of Amy.

In her view, this concept is not complicated, as in life, no matter how to choose, in the end will suddenly find that the first choice in the impression is the best, which is the direction of the MasaMaso (Martha Maso) design team that she has always been striving for.

"We want to build a man's wardrobe. There is no doubt that the first entity store opened at the end of May will be another test for our design.

This offline experiential shop will give consumers new experience to satisfy their needs. I believe more consumers will feel the unique quality of our product design, the quality of their fabrics, and the unique memories that our products create for the skin.